I you’e seen the lm
, you’ll know what
h. M. W
* means. In the era o silent moies it wasinconceiable that talking actors could be the least bitinteresting. This shows us that when people are in themiddle o a process o reolutionary change, it’s otenimpossible or them to recognise that process, or toanticipate or inuence the trends. In the same way asit’s impossible or a goldsh to leae its bowl – in thenormal run o things.Now publishing, too, is undergoing a process o up-heaal that can’t be explained or predicted basedon experiences gained in the past. For the top-leelmanagers, this means getting accustomed to “openchange” and disruption, while at the same time trans-mitting to their company and their employees thestability they need. In other words, they must attemptto jump out o their goldsh bowls in order to get anoeriew. This issue o the
Frankurt Academy Quarterly
(FAQ) is deoted to the topic o managing creatiity. Tothis end, we’e talked to e senior international man-agers and
speakers. In our
gies us insights into the global business o thebranding agencies,
diulges the management qualitiesthat are currently most in demand, and
explains how the Indian publishing market worksbest – through “chaos management”.
looks at how the social media arechanging the way creatiity is managed.
, books editor with the
(USA),has decades o experience in carrying out spontane-ous, global projects with creatie proessionals.
how he “manages” the reading experi-ences o 36,000 people in a social reading club.
Vice Presicent, Media Industries
When theory and practice complement one another, it’sa happy coincidence. In
we ask the me-dia academic
(USA) what practicalbenets can be gained rom the
– andwhat things managers should pay attention to.Conerences such as
(Jaipur, India), workshops like
(Ahmedabad, India), and the
(St. Gallen, Switzer-land) are all attempts at extending our knowledgeabout the uture o management – and looking beyondthe rim o the goldsh bowl.Enjoy your read!P.S. In case you missed out last time, we hae preparedour special
editions or you. These e-books arewide-ranging compendiums o knowledge on topics suchas innoation and business models. You can downloadthem
Holger Volland is VP Media Industries at the Frankfurt Book Fair,and head of the
, © Ch. Schmidt
One more thing: this ree quarterly magazine is likea aourite child to us at the
. Itshould be a global source o great publishing ideas,which means it gets better with eery additional newreader. So i you like it, please spread the word – andalso thelinkto the (ree) subscription.
„Who the hell wants to hear actors talk?“
H. M. Warner
, Warner Brothers, 1927.*
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