you, like I have in the beginning, think that’s all there is to twitter, then you’re just making mis perceptions.Truth is there’s more to it then meets the eye my friends.After I first register an account I felt a bit out of place and lonely, because I wasn’t following anyone and no onewas following me. I soon started twitting a bit though, followed a bunch of people I knew and startedsocializing. After a while I soon realized how powerful twitter can really be and what kind of benefits it can bring. It’s been widely proven that twitter can be easily used as a self-promotion tool, to pitch your content,services and products with ease. This is done by broadcasting your message, although short, to your followers.Sounds familiar ? That’s because twittering resembles a lot blogging, except your message is broadcasted in“real time” to your reader. It’s this mixture of blogging, RSS and social networking that makes twitter soappealing.Still not convinced? Here’s a few more reasons why twitter rocks.1.
. Although at fist glance it might seem like twitter isn’t capable of directing any respectableamount of traffic, truth is, if used properly, it can provide your blog with quite a “few” new visitors. Thetraffic from twitter isn’t too shabby either, in terms of quality, most of the visitors being pretty targeted,that stick around, read your posts and even subscribe. You can send traffic by entering your blog’s url inyour twitter profile (this will be responsible for most of the regular traffic you’ll receive from twitter) or by twitting one of your post’s url. The amount of traffic you can receive from twitter is directly proportional to number of followers you posses.2.
Awareness and branding
. Just like any other social network, twitter can be used as a powerful tool to build your brand and raise awareness. If you browse a bit through twitter you’ll undoubtedly find twitter users for a lot of popular online and offline brands, that simply track their day to day progress andupdate with valuable breaking news. The thing about twitter branding is that it’s a lot more personal, probably thanks to it’s IM like environment, helping you to thin the line between you and your readers.3.
Promote your content
. This is more of a combination between the first two posts. A lot of bloggersnowadays, realizing the huge potential twitter possess of leveraging their content, have begun to publicize and promote their blog posts on twitter. This means either they post their blog post url, alongwith a short description (what can you expect in 140 characters or less?) or the url to various other socialmedia websites like digg, reddit or stumbleupon for example, so that their followers can vote them. Anifty little twitter tool, available on the web right now, that’s been getting a lot of attention lately, isTwitterFeed, a great twitter application that will automatically post your latest blog posts titles, alongwith the respective url of course, without any interference from your behalf.4.
Fast help and feedback.
A few weeks ago I asked for some urgent help on twitter, when I updated mystatus saying “I need some critical help from a PHP guru, please add AIM Qotsa ftw.” Frankly I didn’texpect any results or help coming in any soon, but I was pretty desperate. In a matter of minutes aboutfour talented programmers added me on AIM and offered to hear me out and help, free of charge! Whereelse can you find this kind of fast response? I soon found that twitter can be an extremely efficientenvironment for collecting honest and live feedback, ranging from anything like design, to writing, tothe over all reader experience.5.
Find a new audience
. At the beginning of the article I stated that twitter is a emerging market, that’s beginning to explode on the web with hundred of thousands of users, meaning there’s a whole new vastaudience, that’s just waiting to get exposed to your blog. Use twitter in conjunction with my 10 other ways of finding new readersand you’ll soon boost your stats and break the plateau.
. Because twitter is so instant and spontaneous you can now find out about the latestindustry and scene news in a particular field of activity you’re following, within minutes of the actualevent. If you thought RSS feeds are a good way of keeping up with news and new content, wait till youtry twitter.7.
Inform people of your status
. While telling people what you ate for dinner won’t appeal to many, a lotof people might be interested in what’s your business plans for the day or who’ll you’ll be meeting.Status live updates come especially in handy when you’re on conferences and witness first-hand world premiers.8.
. Twitter is a great way to get to know new and like minded individuals, that share your same passions and area of expertise. Following them truly is a pleasure. This way you can see what your fellow peers are up to, open up to mutual promotional work and build future business relationships.