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BREATHTAKINGDesign Strategy
2008.08.04 ARNELL GROUP
W O R K I N P R O G R E S S 2 0 0 8. 0 8. 0 4
A. BREAKING THE CODE FOR INNOVATIONFrom Convention to Innovation
BREATHTAKING
Trajectory of Innovation
CONVENTIONDNA INNOVATIONFUTURED. Continued investment provides us with a clear resource for reinvention.CONVENTIONDNA INNOVATIONFUTUREC. The investment in our DNA leads to breakthrough innovation and allows us to move out of thetraditional linear system and into the future.CONVENTIONDNA INNOVATIONB. By investing in our history and brand ethos we can create a new trajectory forward. A. How do we move from convention to innovation?CONVENTIONINNOVATION
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