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Airbrush Action Tip N’ Tricks
Designing for Kids – CuteLittle Frog by Terry Hill
http://www.airbrushaction.com/567/designing-for-kids-cute-little-frog-by-terry-hill/ A big part of being a
–or being in any business is knowing your market and how to capture itsattention. This article focuses on young children. It isn’t about the average spring-breaker; we have plenty of designs for them. This is about their little brothers and sisters, whom we hope will grow up to beparty-animal buyers.The kid market is potentially the most stable-remember, many parents have a hard time saying “no.” Thepoint is to capture children as customers now and ensure that they stay customers. I’m at a considerabledisadvantage when it comes to designing for kids, because I have none. I don’t have any idea what thehottest doll or collector card or video game is at any given moment, so I listen closely to my customers.Through them I stay aware of what’s happening. I’ve determined that there are basically two types of kids:sweet, passive innocents or loud, obnoxious terrors. This standard appears to apply to both girls and boys.In this article I present a design solution for each type. For those angels there’s “
Cute Little Frog
,” and for the terrors, “Aggressive White Shark.” I’ll also discuss proper stenciling techniques and offer advice on howto choose color properly to create more impact.To be successful in the T-shirt business you have to keep abreast of trends and react quickly to events. For example, a savvy artist could have a design worked up and painted within hours of an extreme weather eventsuch as a flood, hurricane, or earthquake (“I survived … etc.”)