System Integration and Analytics is the answer.
Social Problem : 2
What is the ROI of Social Media?
ROI comes in 3 forms
Sales Generated, Costs Saved, BuzzCreated.
Use coupons, micro-sites/landingpages, FB apps etc., feed the data tothe CRM system.Convince the CFO to release thefinancial data. Create metrics likeleads generated, leads converted,revenue earned.Use Social CRM for Customer Serviceand track cost-per-case solved. Usethe ad costs saved for impressions or leads generated, or use costs saved toget a space in the mainline media. ROIis just there.Buzz generated, if it isa metric for you (it willbe if you are brandconscious), its fairlystraight forward.