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Social Media and the CEO

Social Media and the CEO

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Published by Simplify360
Why social media should also be a part of the CEO's responsibilities and how to implement this in enterprises
Why social media should also be a part of the CEO's responsibilities and how to implement this in enterprises

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Published by: Simplify360 on Feb 15, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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Enterprises should know that Social Media
is also part of a CEO’s responsibility
 
 -
Bhupendra Khanal, CEO Simplify360
 
The Social CRM Systemwill give you the answer.
Social Problem : 1
I have 2M fans onFacebook. How many of them are actually mycustomers or potentialcustomers?
Solution
Get CRM integration. AddSocial Fields in your CRMsystem and start collectingSocial Profiles in customer application forms.
 
System Integration and Analytics is the answer.
Social Problem : 2
What is the ROI of Social Media?
Solution
ROI comes in 3 forms
 –
Sales Generated, Costs Saved, BuzzCreated.
Use coupons, micro-sites/landingpages, FB apps etc., feed the data tothe CRM system.Convince the CFO to release thefinancial data. Create metrics likeleads generated, leads converted,revenue earned.Use Social CRM for Customer Serviceand track cost-per-case solved. Usethe ad costs saved for impressions or leads generated, or use costs saved toget a space in the mainline media. ROIis just there.Buzz generated, if it isa metric for you (it willbe if you are brandconscious), its fairlystraight forward.

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