adoption of Western trends namely United Kingdom and United States of America.In an attempt to enhance self-image of women, they have noticed that they needlonger hair to be deemed as attractive and beautiful to themselves and thosearound them. This has seen many products come onto the market, from basic wigsto the more modern Brazilian and Indian weaves
Lady Rue Hair Products as a fairly new company in the industry seeks to exploit thesupply deficiency faced in the industry. Demand of hair products in Johannesburgand South Africa exceeds the current supply available to the country. As a companywe will mainly focus on the supply of hair products namely Brazilian, Virgin IndianRemy and Peruvian Hair. Hair products will be procured via import from Guangzhou,China; we have been able to locate a secure and reliable producer of the product. This will be the stepping for the company, as we plan on diversifying to broaden theincome base available to us.
Goals and Objectives
As a company our main goal is to make a profit from all sales made. We also planon diversifying into other markets, but will remain oriented towards women. Welook to start supplying high quality shoes to women in Johannesburg.
Critical Success Factors
The main market we plan on exploiting has much exposure to European trends andtherefore they will be anxious to get their hands on quality products at cheaperprices. Women in Johannesburg will hear about us, and look for us after they seeproducts on other women. Envy of beauty is a common trait in women.
We look to import Virgin Indian Remy synthetic hair. This type of hair is less popularat the moment because of the price that it is offered on the market.
Virgin Indian Remy can be curled, washed, ironed and re-used as long as it is kept ingood condition. We plan on offering this product at prices lower than the currentmarket prices, so as to allow for market penetration which will allow us to win muchneeded market share and customers.
New and Follow-On Products
Once the hair products have established their position in customers minds, we willintroduce products to complement their new look. We will offer high heel shoes,dress shoes, etc.