PHoTo oN FRoNT CoVER © zIG KoCH/WWF
Verdantix is an independent analyst rm. We provide independent data, analysis and
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This report was produced by WWF-UK and researched by Verdantix.
WWF is at the heart of global eortsto address the world’s most importantenvironmental challenges. We work with
communities, businesses and governmentsto help people and nature thrive. Together,
we’re safeguarding the natural world, tackling climate change and
enabling people to use only their fair share of natural resources.The international Rio+20 and climate conferences illustrate how
the world’s political leaders are struggling to reach multilateral
agreements that deliver economic and ecological alignment.
And yet, while the world is still in the grip of a nancial crisis,
many business leaders are stepping out in front with multinationalplans that support a greener and fairer economy.
2015 will be a critical year: it’s when plans should be put in place
for the United Nations Sustainable Development Goals and the
elusive global climate deal. WWF sees the business community
as playing a crucial role in building the stepping stones that willensure the required level of ambition is achieved in 2015. This willincrease the likelihood of governments catching up and providing
the long-awaited certainty and policy support that will enable
businesses to perform within global natural limits.In the meantime, the more enlightened businesses are seeking
long-term future-proong by aiming to decouple business growthfrom increasing damage, produce all-round zero negative impacts,or even generate restorative/net-positive social and environmental
impacts. Others are going even further, to innovate into entirely
new resilient ways of working. WWF remains optimistic that many
global solutions will come out of the creative parts of the private
sector. We continue to work with those companies that have the
foresight to transform business for the future.
TransformInGbusIness for The fuTure