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Designer Plan

Designer Plan

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Published by sagers
Sewing Patterns, introduction into Joann's etc stores.
Sewing Patterns, introduction into Joann's etc stores.

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Categories:Types, Business/Law
Published by: sagers on Feb 18, 2009
Copyright:Attribution Non-commercial

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10/06/2014

 
 Silhouette Patterns
February 17, 2008Business Plan Copy Number 1Peggy Sagers305 Spring Creek Village #3266926 Flintcove DriveDallas, TX 75248972-960-7373
This is a business plan. It does not imply an offering of Securities.
 
Executive Summary
Company Direction
In 1997, Silhouette Patterns was founded to replace the existing outdated patterncompanies. Our company can be characterized as an aggressive distributor of contemporary sewing patterns for women. These patterns include blouses, pants, jackets,dresses, skirts, and accessories.Our goal is to combine the proven track record of Silhouette Patterns with therecognizable name, “FAMOUS DESIGNER”. This designer is a leader in the fashionindustry. Using their name will capture the millions of patterns buyers and using PeggySagers expertise, will assure the success of the home sewer. It is the perfect union.1n 2008, Silhouette Patterns has an opportunity to reach millions of home basedseamstresses which the New York Times estimates at 30 million women. Our cosmeticname of “
DESIGNER PATTERNS”
and our expertise will allow expansion to thosewho could not be previously reached by our individual efforts. The annual sewing patternsales are approximately $300 million with the pattern and fabric sales being 2.5 billion.These pattern sales are primarily held by Simplicity and McCalls. These two patterncompanies account for over 75% of these sales. In 2001, as a consultant to Simplicity, Idiscovered they were reluctant to update their printed media and they relied on antiquatedconcepts.
Company Overview
 Background-see resume attached 
Main reasons for current pattern company problems: Customers are unhappy because of:
Outdated sizing
- outdated for over 40 years (see #1)
Outdated construction methods
-hand sewing instead of quick industry methods (see#2)
Limited sizing
-only available up to size 22, which with their outdated sizing equals asize 14 in the store. Average size of the women in the US today is size 16.
Cup size
- All patterns are B cup where most women today are C cup.(see #3)
No system of customer support.Simplicity was bought 4 times as a leverage buyout in the 1990’s.
This left thecompany with over 100 million in debt.
 
1. Both Simplicity and McCall’s have not updated their sizing for over 40 years. So awomen who wears a size 8 in the store, would be a size 16 in these patterns. SilhouettePatterns has changed that and is current with retail sizing.2. The other pattern companies use outdated methods to construct the garments.Silhouette Patterns uses factory methods to facilitate easy, quick assembly.3. Other companies offer a pattern with only a B cup and no instructions on how tomodify. Silhouettes offers in each pattern a choice of B cup, C cup, or D cup. The sewer has to make no changes, simply picks out the cup size based on her bra size, and sews thegarment.
Objectives
Based on my projected revenues for the current fiscal year, which are shown below, andour projected annual growth, I am certain that within five years Designer Patterns will bethe new major pattern company of the sewing industry, taking over both Simplicity andMcCalls. My objective is to advance “Designer Patterns” into the most prominent patterncompany of the twenty-first century.
Management 
Peggy Sagers, PresidentSilhouette Patterns’ business headquarters is located at 305 Spring Creek Village #326,Dallas, TX, 75248. Our location in Dallas allows centralized quick access to the entireUS for product and sales support.My background consists of more than 30 years of working experience. I am 50 years of age, excellent health, with a BS in Clothing and Textiles. I double majored in FashionMerchandising/Fashion Design and graduated in 1980 from Brigham Young University.My experience includes five years of marketing with JM McDonalds department stores,Salt Lake City, Utah, 3 years of corporate development experience with Mervyn’sdepartment stores, 20 years of freelance design with miscellaneous companies such asDiana Taylor, Harley Davidson, and individual clients such as Olympic Gold MedalistSkater, Elvis Stojko. More than 15 years of accounting, administrative, and bankingexperience with my own company has prepared me for this partnership.To minimize costs, individuals who are needed in the business will be contract labor.These individuals would include, but not be limited to, graphic artists, web designers, pattern graders, photographers, pattern editors, and a new teaching program started bySilhouette Patterns in 2006, consisting of 30 field reps conducting fashion shows andconsumer shows throughout the country,

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