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Table Of Contents

INTRODUCTION
1CREATE A CRISIS TEAM
3DO GOOD BY STEALTH
4PULL A STUNT
5SET AN AMBUSH
6BE HUMOROUS
7KEEP THEM WAITING
8HOLD A COMPETITION
9WRITE A REVERSE PYRAMID
10RUN A MEDIA EVENT
11CATCH THEM YOUNG
15BE CONTROVERSIAL
16BE PROMINENT ON GOOGLE
17BE THE BRAND
18DEVELOP ALL THE ANGLES
19CREATE A PHOTO OPPORTUNITY
20CREATE A FEATURE
21WRITE A FEATURE
24CREATE GOODWILL IN THE SEASON OF GOODWILL
26BUILD A CORPORATE BRAND
27MOVE TO THE THIRD LEVEL OF SPONSORSHIP
28INVOLVE YOUR STAKEHOLDERS
29SPONSOR SOMETHING IN B2B
30WRITE A NEWSLETTER
31TAKE CONTROL OF YOUR INTERVIEWS
32LET PEOPLE RIP OFF YOUR IDEAS
33JOIN A TRADE ORGANIZATION
35WRITE A LETTER
36GET YOURSELF ON THE EXPERT COMMENTATOR LIST
37GIVE A SPEECH
38THINK LOCAL
39S**T HAPPENS
40STIMULATE DEBATE
41BE CHEEKY
42WRITE A CASE STUDY
43RUN A SURVEY
45DEVELOP YOUR NEWS SENSITIVITY
46LINK YOUR PR AND YOUR ADVERTISING
47BRING YOUR ENEMIES INSIDE THE TENT
48GO WHERE PEOPLE WILL SEE YOU
49BE BOLD IN A CRISIS
50CATCH YOUR CELEBRITY EARLY
51LOOK FORWARD
52FIND A FREELANCER
53GET YOUR NETIQUETTE RIGHT
54WATCH YOUR BACK
56DO SOMETHING VERY, VERY PECULIAR
57PUT IN SOME STYLE
58BRING IN THE SCIENTISTS
59DO SOMETHING INCONGRUOUS
61MOBILIZE YOUR FORCES
63TEXT YOUR CUSTOMERS
65CONSUMER SCIENCE SELLS STORIES
66BE QUIRKY
67END IN -EST
68CREATE SOME “HOW-TO” TIPS
69BAD NEWS TRAVELS FASTER THAN GOOD NEWS
70DEVELOP A COMPANY HISTORY
73JOIN LINKEDIN
74USE TESTIMONIALS
75AUCTION SOMETHING
76SPONSOR SOMETHING FOR YOUR CUSTOMERS
78CHECK OUT THE BLOGS
80ENTER COMPETITIONS
81BECOME SUSTAINABLE
82USE TECHNOLOGY FOR CRISIS MANAGEMENT
87BLOGS ARE YOUR FRIEND (2)
89SEND A PHOTO OF YOURSELF
90GRAB ONTO SOMETHING UNPOPULAR
91WATCH TV
93THINK OF THE CHILDREN
94TELL THEM ABOUT YOURSELF
95TAP INTO VALENTINE’S DAY
96PIGGYBACK ON CELEBRITY NEWS
97KEEP IT SHORT (SOMETIMES)
98CREATE A TOP TEN LIST
100GET ON YOUTUBE
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100 Great PR Ideas From Leading Companies Around the World (100 Great Ideas)

100 Great PR Ideas From Leading Companies Around the World (100 Great Ideas)

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Published by Michal Faron

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Published by: Michal Faron on Feb 17, 2013
Copyright:Attribution Non-commercial

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