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02 17 13 Shiseido Results Q3 1

02 17 13 Shiseido Results Q3 1

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Published by: Tom Jones on Feb 17, 2013
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11/26/2014

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Copyright©2013 Shiseido Co., Ltd. All Rights Reserved.No reproduction without permission.
First Three QuartersResults and Outlook
2013-1-31
HisayukiSuekawaPresident & CEOSHISEIDO Co., Ltd.SHISEIDO Co., Ltd.FY2012
In this document, statements other than historical facts are forward-lookingstatements that reflect our plans and expectations. These forward-lookingstatements involve risks, uncertainties, and other factors that may cause actualresults and achievements to differ from those anticipated in these statements.
2
Copyright©2013 Shiseido Co., Ltd. All Rights Reserved.No reproduction without permission.
First Three Quarters Results (Ended December 2012)
(Billion yen)
ResultsYoY%ChangeLocal CurrencyYoYAmountNet Sales
484.8-1.2%+0.5%-5.9
Domestic
272.7-2.6%-2.6%-7.4
Overseas
212.1+0.7%+4.7%+1.5
OperatingIncome
9.2-65.8%-61.9%-17.6
OrdinaryIncome
10.1-62.6%-16.9
Net Income
4.6-21.0%-1.2
Overseas Sales Ratio43.8%(+0.9 pp)
Operating Margin1.9%(-3.6 pp)
Exchange Rate1 US$ = ¥79.4 (-2%) 1 = ¥101.8 (-10%) 1 RMB = ¥12.6 (+1%)
 
3
Copyright©2013 Shiseido Co., Ltd. All Rights Reserved.No reproduction without permission.
Outlook for FY2012
(Billion yen)
ForecastYoY% ChangeLocal Currency
Difference fromOct. 31 Forecast
Net Sales
680.0-0.3%+0%-20.0
Domestic
376.0-1.0%-1%-6.0
Overseas
304.0+0.5%+1%-14.0
OperatingIncome
24.5-37.4%-15.5
OrdinaryIncome
25.5-35.3%-14.5
ExtraordinaryIncome/Loss
-7.0(-0.5)-5.5
Net Income
10.5-27.7%-11.5
Overseas Sales Ratio44.7%(+0.4 pp)
Operating Margin3.6%(-2.1 pp)
Exchange Rate1 US$ = ¥79.8 (+0%) 1 = ¥102.6 (-8%) 1 RMB = ¥12.7 (+3%)
*The figure in parentheses is the amount in the previous fiscal year.
4
Copyright©2013 Shiseido Co., Ltd. All Rights Reserved.No reproduction without permission.
Domestic Cosmetics Third Quarter ReviewThe head office and sales subsidiary united to focus onbolstering over-the-counter salesStrengthened counter activities and sales spaceenhancementIntroduced carefully-selected new productsDeveloped existingmainstay products
Line
ELIXIR 
,
cléde peauBEAUTÉ 
,
 AQUALABEL
, and
INTEGRATE 
remained strong.ChannelSales grew primarily through department stores and drugstores.
 
5
Copyright©2013 Shiseido Co., Ltd. All Rights Reserved.No reproduction without permission.
Domestic Cosmetics Initiatives from Fourth Quarter Strengthening foundation
MAQuillAGETrue Powdery UV 
Launching limited-sales itemsfrom
d program
and
INTEGRATE 
Shiseido
HAKU MelanofocusCR BENEFIQUE THEOTY 
(point makeup series)
Innovation of 
 TSUBAKI
Proposing a new cosmetic habitReinforcing brightening lines and linesfor cosmetics specialty stores
FullMakeWashable Base
6
Copyright©2013 Shiseido Co., Ltd. All Rights Reserved.No reproduction without permission.
Global Fourth Quarter 
Overseas sales forecast revised down ¥14.0bn from figureannounced in October 
Sales declined more than expected in China. Sales were sluggish in Europe.
Forecast for China at the end of October 
Sales in1st half (Result)
Rose by mid-10% year on year Sales in2nd half (Forecast)
Would rise in the mid-single digits year onyear Sales infull year (Forecast)
Would increase around10% year on year 

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