introduction_to_emarketing

Marketing on the Internet

E-Marketing

E-Marketin

g(2

(2nd

ndEdition)

Edition)

Judy Strauss & Raymond Frost

Chapter 1

\u00a9 Prentice Hall 2001

Chapter 1:

Introduction to E-Marketing

Learning Objectives

\ue000Marketing Review

\u2013Describe the marketing planning process
\u2013Define the marketing concept
\u2013Explain the value proposition

\ue000Describe the new rules for e-marketing.
\ue000Discuss the components of e-business.
\ue000Compare and contrast marketing and

e-marketing.

of 00

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