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The Branding Process

The Branding Process

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Published by Narciso Aguda

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Published by: Narciso Aguda on Feb 18, 2009
Copyright:Attribution Non-commercial

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10/12/2010

original

 
 The Branding Process
Mr. Aguda’s Advanced Technology
 
BRANDING refers to a collection of 
symbols
,
experiences,
and
associations
connected with a
company’s products or services
.
A BRAND NAME:
A specific NAMEgiven to a this company.
Review from lastReview from last
 
Since we are GRAPHICSince we are GRAPHIC
We are interested in how the symbolsand graphic representations used for acompany represent what the company isselling to the public.
Lo
A
logo
(Greekλογότυπος = logotypos) is a graphical element (ideogram,symbol,emblem,icon,sign) that, together with its
logotype
(a uniquely set and arrangedtypeface) form atrademarkor commercialbrand. Typically, a logo's design is for immediate recognition.
[1]
The logo is one aspect of a company'scommercialbrand, or economic or academic entity, and itsshapes, colors, fonts, and images usually are different fromothers in a similar market. Logos are also used to identifyorganizations and other non-commercial entities.

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