This research is a result of an academic activity by Marketing Undergraduates at University of Kelaniya as a requirement for the end semester exam in Marketing Research subject and in order to gaining knowledge and experiences in the field. Thus the research activity is not directly involves and not responsible with Cameron Pale & Medina or CBL except the basic guidance and ideas obtained for academic purposes.

This research is about Post Melamine Consumer Perception towards the market specially relating to CBL products and with the focus of developing future communications strategies for building long-term loyalty in brands in clearance with Melamine involvement.

The research has conducted in two phases as discovering factors on consumers through a questionnaire and validating the results through shop owners by interviews. This research is covering only 200 heads as a random sample taken in Colombo and Gampaha areas.

We\u2019ve divided the findings as Degree of Awareness, The Response and Brand Involvement & Clearance on Melamine with the relationships considering degree of awareness, consumer involvement, nature of responses and measuring success of past campaigns. For the summarized findings and conclusions & recommendations please refer The Findings section in this document from 9th page onwards.