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Table Of Contents

1.State the meaning of model
2. State the various types of Individual Consumer Behavior Models
3.What is Black Box Model?
4.State the model of John Howard
5.What are the various Elements of Howard’s Consumer Decision Model?
6. State the Howard Sheth Model in brief
7. State the theory of McGuire’s Psychological Motives
8. Describe briefly about Infulence of Motivation on Consumer Behavior
9.State the meaning of Perception
10. What are all the various Components of Perception?
11. Describe the various Factors Influencing Perception
12. What is the various Process of Perception?
13. Define Learning
14. State the Characteristics of Learning
15. What are the various Elements of Learning?
16. How learning Influences on Consumer Behavior
17. State the Theories of Learning
18. Define Attitude
19.State the Nature of Attitude
20. What are the various Functions of Attitude?
21. How attitude Influence on Consumer Behavior
22. Describe briefly about Attitude Models
23. What are the Personal Influence on Consumer Behavior?
24. Define Personality
25. What are the Nature of Personality
26. Describe briefly on Significance of Personality
27. How personality Influences on Consumer Behavior
28. What are all the Consumer Expectations and Satisfactions?
29.State the Meaning of Consumer Expectation
30.How to Design an Effective Communication?
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consumer behavior notes

consumer behavior notes

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Published by Christy Martina

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Published by: Christy Martina on Feb 18, 2013
Copyright:Attribution Non-commercial


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