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Marking System for Marketing Module

Marking System for Marketing Module

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Published by Kumar Udaar
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Published by: Kumar Udaar on Feb 18, 2013
Copyright:Attribution Non-commercial


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NOTE: You have to submit any two out of the following four questions.
15 marks (Each video is for 3 marks)
The best 5 video analysis need to beselected.3 Marks 1.5
Grasping the concept in the video1.5
Content and Creativity used in explaining the concept
Q 2 ) Write an article review of around 250
300 words about your understanding of various concepts that has been used in the articles( you may also cite examples toexplain a particular concept )
you don’t have to answer the questions already given in the articles
Hi tech: using promotion to position a brand
Red bull: Engaging customers through word of mouth
15 marks
7.5 marks for each article.Division of 7.5 marks
Grasping the various concepts3
Presentation and creativity1.5
Innovation and use of appropriate examples
Q3) Prepare a power point presentation of 10 -12 slides highlighting the concepts of porters five forces for a particular industry of your choice and apply the model for thesame( you have to choose a company and apply the model).

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