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Marking System for Marketing Module

Marking System for Marketing Module

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Published by Kumar Udaar
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Published by: Kumar Udaar on Feb 18, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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Submissions
NOTE: You have to submit any two out of the following four questions.
15 marks (Each video is for 3 marks)
 –
The best 5 video analysis need to beselected.3 Marks 1.5
 –
Grasping the concept in the video1.5
 –
Content and Creativity used in explaining the concept
Q 2 ) Write an article review of around 250
 –
300 words about your understanding of various concepts that has been used in the articles( you may also cite examples toexplain a particular concept )
Note:
 
you don’t have to answer the questions already given in the articles
 
Hi tech: using promotion to position a brand
Red bull: Engaging customers through word of mouth
15 marks
 –
7.5 marks for each article.Division of 7.5 marks
 –
3
 –
Grasping the various concepts3
 –
Presentation and creativity1.5
 –
Innovation and use of appropriate examples
Q3) Prepare a power point presentation of 10 -12 slides highlighting the concepts of porters five forces for a particular industry of your choice and apply the model for thesame( you have to choose a company and apply the model).

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