NOTE: You have to submit any two out of the following four questions.
15 marks (Each video is for 3 marks)
The best 5 video analysis need to beselected.3 Marks 1.5
Grasping the concept in the video1.5
Content and Creativity used in explaining the concept
Q 2 ) Write an article review of around 250
300 words about your understanding of various concepts that has been used in the articles( you may also cite examples toexplain a particular concept )
you don’t have to answer the questions already given in the articles
Hi tech: using promotion to position a brand
Red bull: Engaging customers through word of mouth
7.5 marks for each article.Division of 7.5 marks
Grasping the various concepts3
Presentation and creativity1.5
Innovation and use of appropriate examples
Q3) Prepare a power point presentation of 10 -12 slides highlighting the concepts of porters five forces for a particular industry of your choice and apply the model for thesame( you have to choose a company and apply the model).