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Submissions

NOTE: You have to submit any two out of the following four questions.

Q1) Write short notes on the various marketing concepts you can pick in thefollowing video links :http://www.youtube.com/watch?v=LWH4BQjQG0U&feature=related http://www.youtube.com/watch?v=NGMPPOMb7Jk&feature=related http://www.youtube.com/watch?feature=endscreen&v=bilOOPuAvTY&NR=1 http://www.youtube.com/watch?v=2FzYhdS4pqM&feature=related http://www.youtube.com/watch?v=qngURElbkP4&feature=related http://www.ted.com/talks/lang/en/seth_godin_on_sliced_bread.html

15 marks (Each video is for 3 marks)

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The best 5 video analysis need to beselected.3 Marks 1.5

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Grasping the concept in the video1.5

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Content and Creativity used in explaining the concept

Q 2 ) Write an article review of around 250

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300 words about your understanding of various concepts that has been used in the articles( you may also cite examples toexplain a particular concept )

Note:

you don’t have to answer the questions already given in the articles

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Hi tech: using promotion to position a brand

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Red bull: Engaging customers through word of mouth

15 marks

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7.5 marks for each article.Division of 7.5 marks

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Grasping the various concepts3

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Presentation and creativity1.5

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Innovation and use of appropriate examples

Q3) Prepare a power point presentation of 10 -12 slides highlighting the concepts of porters five forces for a particular industry of your choice and apply the model for thesame( you have to choose a company and apply the model).