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A Reverse-Innovation Playbook

A Reverse-Innovation Playbook

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Published by Amit
Reverse Innovation Playbook
Reverse Innovation Playbook

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Categories:Types, Research
Published by: Amit on Feb 18, 2013
Copyright:Attribution Non-commercial

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03/07/2013

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A REVERSE-INNOVATION PLAYBOOK
Group 7 presents
 
REVERSE INNOVATION
“Developing ideas in an emerging market and coaxing themto flow uphill to Western markets”
 
Not easy - poses immense challenges
Involves changes such
Throwing out old organizational structures to create new ones fromscratch
Revamping product-development and manufacturing methods
Reorienting the sales force
 
HARMAN INTERNATIONAL
US-based business
Products
 –
Ultra-sophisticated dashboard audio-visualsystems designed by German Engineers

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