Copyright \u00a9 2007 mTLD. All rights reserved. The contents of this document constitute valuable
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Published by mobile Top Level Domain (mTLD), Ltd. 11 Exchange Place, IFSC, Dublin 1, Ireland
Contributing Authors: Ronan Cremin, Jo Rabin, Brian Fling, D. Keith Robinson
Printing History: March 2007: First Edition
dotMobi and the dotMobi logo are trademarks of mTLD. All other company, brand, and product

While every effort has been made to ensure the accuracy of this Guide, dotMobi accepts no
responsibility for any inaccuracies contained in the text. The information in this Guide is provided
\u2018as is\u2019, without any warranty of any kind. In no event shall dotMobi be liable for any
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commercial advice.

BALANCING GOALS AND CONSTRAINTS.............................................................................................. 10 USER-CENTERED DESIGN.................................................................................................................... 11 KNOW YOUR AUDIENCE...................................................................................................................... 12

KEEP IT SIMPLE................................................................................................................................... 14 CLICK STREAMS.................................................................................................................................. 17 MOBILE SERVICE PROVIDERS.............................................................................................................. 17 PROTOTYPING...................................................................................................................................... 18

DESIGNING FOR DIFFERENT SCREEN SIZES.......................................................................................... 21 DESIGNING FOR THE RIGHT DEVICE.................................................................................................... 23 MOBILE WEB NAVIGATION PARADIGMS............................................................................................. 24 LAYOUT & INFORMATION DESIGN...................................................................................................... 27

WIRELESS APPLICATION PROTOCOL (WAP)....................................................................................... 30 XHTML MOBILE PROFILE / XHTML BASIC....................................................................................... 32 WIRELESS CSS.................................................................................................................................... 33 THE BENEFIT OF WEB STANDARDS TECHNIQUES................................................................................ 34 W3C INITIATIVES................................................................................................................................ 35

ALWAYS USE THE CORRECT ENCODING & DOCTYPE.......................................................................... 40 ALWAYS USE WELL-FORMED CODE.................................................................................................... 41 ALWAYS AVOID USING TABLES FOR LAYOUT..................................................................................... 42 PLACE NAVIGATION IN THE CONTENT BODY....................................................................................... 43 USE ACCESSKEYS IN THE PRIMARY NAVIGATION................................................................................ 43 USE ORDERED LISTS FOR NAVIGATION............................................................................................... 44 LINKING PHONE NUMBERS.................................................................................................................. 45 DEALING WITH FORMS CAN BE TRICKY............................................................................................... 45