Users can create a profile and canpersonalize their own timelineof photos to share on thesite.
The site also facilitates the creation of customized timelines based on location (forinstance,Mount Rainier National Park , or Anchorage, Alaska), activity (like, say,canoeing
and kayaking) and description ( waterfallphotos anyone?) tags.
The UX thinking behind the 1440 Project
There were a couple insights that led us to the 1440 concept:1.
REI members love taking and posting photos of themselves enjoying the outdoor activitiesthey love.2.
When most recent digital devices are used to take a photo, more than just that photo iscaptured as stored - along with the image, most digital devices also store information aboutthe device used to take the image, when that image was taken, where it was taken, etc. Theinformation is (in most/many instances) passed along with the digital image itself when thatimage is copied, shared, posted to a website, etc.