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gold spot 1.pptx

gold spot 1.pptx

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Published by akatkar_2
Group 1 Presentation.

The 10th DesiCreative AdChat was held on 16th Feb, 2013 at SCMS, Pune. The AdPro for the event was Sachin Kamat. Sachin have an experience of more than 20 years in the advertising industry in strategy and planning. Sachin has been a Sr VP with Mudra, and now consults with some leading brands.

The BRIEF :

GoldSpot was Carbonated soft Drink launched in India in 1997, it was artificially flavoured and coloured Orange.

It was initially a Parle Product, then it was sold to Coca-Cola in 1993.
GoldSpot was very famous and popular in Indian market but was withdrawn by Coca Cola in order to remake space for Fanta. Still GoldSpot is seen in rural areas of Maharashtra.


You need to Create a breakthrough branding, advertising creative and media strategy for this brand.
Group 1 Presentation.

The 10th DesiCreative AdChat was held on 16th Feb, 2013 at SCMS, Pune. The AdPro for the event was Sachin Kamat. Sachin have an experience of more than 20 years in the advertising industry in strategy and planning. Sachin has been a Sr VP with Mudra, and now consults with some leading brands.

The BRIEF :

GoldSpot was Carbonated soft Drink launched in India in 1997, it was artificially flavoured and coloured Orange.

It was initially a Parle Product, then it was sold to Coca-Cola in 1993.
GoldSpot was very famous and popular in Indian market but was withdrawn by Coca Cola in order to remake space for Fanta. Still GoldSpot is seen in rural areas of Maharashtra.


You need to Create a breakthrough branding, advertising creative and media strategy for this brand.

More info:

Categories:Types, School Work
Published by: akatkar_2 on Feb 20, 2013
Copyright:Attribution Non-commercial

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07/19/2013

pdf

text

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About
Launched by Parle
1993- Cola Cola company
Gold spot- The Zing Thing
Gold spot was withdrawn from the market for Coca Cola to launch Fanta
The jingle was in English
First orange drink
 
Segmentation
Geographic
World region AsiaCountry IndiaCities All major cities of IndiaDensity Urban and some ruralClimate Hot and dry

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