NRS Readership Estimates - Women's Magazines

AIR - Latest 12 Months: January - December 2012

Adults

UNWEIGHTED SAMPLE
EST.POPULATION 15+ (000s)

Men

Women

Percentage
of 15-34

Total

ABC1

C2DE

15-34

35+

Total

Total

35974
50620
(000s)

21558
27246
(000s)

14416
23374
(000s)

8766
16186
(000s)

27208
34434
(000s)

16037
24751
(000s)

19937
25869
(000s)

2500
1981
1425
1372
1320
1081
833
782
753
713
706
661
615
601
548
540
532
494
440
422
420
411
388
385
280
239

4.9
3.9
2.8
2.7
2.6
2.1
1.6
1.5
1.5
1.4
1.4
1.3
1.2
1.2
1.1
1.1
1.1
1.0
0.9
0.8
0.8
0.8
0.8
0.8
0.6
0.5

858
1004
698
820
714
314
434
217
335
359
214
308
205
251
280
228
300
113
164
171
156
310
221
115
73
88

3.1
3.7
2.6
3.0
2.6
1.2
1.6
0.8
1.2
1.3
0.8
1.1
0.8
0.9
1.0
0.8
1.1
0.4
0.6
0.6
0.6
1.1
0.8
0.4
0.3
0.3

1642
977
727
553
606
766
398
565
418
354
492
353
411
350
268
312
231
381
276
251
264
101
167
270
207
151

7.0
4.2
3.1
2.4
2.6
3.3
1.7
2.4
1.8
1.5
2.1
1.5
1.8
1.5
1.1
1.3
1.0
1.6
1.2
1.1
1.1
0.4
0.7
1.2
0.9
0.6

780
1047
905
516
909
365
538
427
121
99
289
473
333
441
87
81
342
320
70
13
252
224
312
229
122
14

4.8
6.5
5.6
3.2
5.6
2.3
3.3
2.6
0.7
0.6
1.8
2.9
2.1
2.7
0.5
0.5
2.1
2.0
0.4
0.1
1.6
1.4
1.9
1.4
0.8
0.1

1720
934
520
857
411
716
294
355
632
614
416
189
283
160
460
460
189
173
370
409
168
187
76
156
158
225

5.0
2.7
1.5
2.5
1.2
2.1
0.9
1.0
1.8
1.8
1.2
0.5
0.8
0.5
1.3
1.3
0.6
0.5
1.1
1.2
0.5
0.5
0.2
0.5
0.5
0.7

415
312
125
199
229
128
68
82
59
77
67
56
114
36
37
33
28
35
33
51
98
17
23
24
27
25

1.7
1.3
0.5
0.8
0.9
0.5
0.3
0.3
0.2
0.3
0.3
0.2
0.5
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.4
0.1
0.1
0.1
0.1
0.1

2085
1669
1300
1174
1091
953
764
701
694
637
639
605
501
565
511
507
504
458
407
371
323
394
365
360
253
214

8.1
6.5
5.0
4.5
4.2
3.7
3.0
2.7
2.7
2.5
2.5
2.3
1.9
2.2
2.0
2.0
1.9
1.8
1.6
1.4
1.2
1.5
1.4
1.4
1.0
0.8

24%
32%

Women's Weekly Magazines

Take a Break
OK!
Closer
Hello!
Heat
Chat
Now
Pick Me Up
Woman's Own
Woman's Weekly
That's Life!
Reveal
Inside Soap
New!
Woman
Bella
Look
Love It!
Best
People's Friend
Star
Grazia
More
Real People
Full House
My Weekly

31%
53%
64%
38%
69%
34%
65%
55%
16%
14%
41%
72%
54%
73%
16%
15%
64%
65%
16%
3%
60%
55%
80%
59%
44%
6%

6
4
5

3
2

6
5

7
1

Adults

UNWEIGHTED SAMPLE
EST.POPULATION 15+ (000s)

Men

Women

Total

ABC1

C2DE

15-34

35+

Total

Total

35974
50620
(000s)

21558
27246
(000s)

14416
23374
(000s)

8766
16186
(000s)

27208
34434
(000s)

16037
24751
(000s)

19937
25869
(000s)

3952 11.5
2498
7.3
1161
3.4
546
1.6
1213
3.5
505
1.5
795
2.3
305
0.9
691
2.0
641
1.9
456
1.3
292
0.8
616
1.8
615
1.8
633
1.8
612
1.8
376
1.1
464
1.3
181
0.5
140
0.4
384
1.1
176
0.5
307
0.9
313
0.9
264
0.8
245
0.7
161
0.5
213
0.6
114
0.3
172
0.5
118
0.3
150
0.4
126
0.4
153
0.4
142
0.4
123
0.4
95
0.3
111
0.3
86
0.2
118
0.3
105
0.3

1672
1000
443
142
150
151
363
81
223
111
50
45
243
214
26
194
34
28
65
13
51
28
65
85
89
34
59
64
50
50
37
15
56
14
11
30
26
31
23
50
53

6.8
4.0
1.8
0.6
0.6
0.6
1.5
0.3
0.9
0.4
0.2
0.2
1.0
0.9
0.1
0.8
0.1
0.1
0.3
0.1
0.2
0.1
0.3
0.3
0.4
0.1
0.2
0.3
0.2
0.2
0.2
0.1
0.2
0.1
0.0
0.1
0.1
0.1
0.1
0.2
0.2

Percentage
of 15-34

24%
32%
%

Women's Monthly Magazines

Asda Magazine
Sainsbury's Magazine
Waitrose Kitchen
Cosmopolitan
Good Housekeeping
Vogue
BBC Good Food
Glamour
Ideal Home
Weight Watchers Mag
Marie Claire
Elle
Country Living
House & Garden
Woman & Home
Homes & Gardens
Red
Prima
Mother And Baby
Company
House Beautiful
InStyle
25 Beautiful Homes
Candis
Country Homes/Inters
Easy Living
Delicious
BBC Homes & Antiques
Vanity Fair
Real Homes
Elle Decoration
Top Sante
BBC Olive
R Conley Diet/Fit Mg
Essentials
Living etc
Harper's Bazaar
Tatler
Zest
Period Living
World of Interiors

5821 11.5
3319
6.6
1486
2.9
1438
2.8
1379
2.7
1234
2.4
1216
2.4
1106
2.2
885
1.7
880
1.7
815
1.6
794
1.6
752
1.5
700
1.4
694
1.4
685
1.4
539
1.1
536
1.1
512
1.0
504
1.0
434
0.9
372
0.7
368
0.7
367
0.7
327
0.6
317
0.6
243
0.5
227
0.4
224
0.4
221
0.4
199
0.4
196
0.4
181
0.4
178
0.4
168
0.3
163
0.3
160
0.3
160
0.3
152
0.3
147
0.3
130
0.3

2715 10.0
2140
7.9
1182
4.3
924
3.4
1006
3.7
843
3.1
923
3.4
741
2.7
588
2.2
470
1.7
550
2.0
515
1.9
519
1.9
447
1.6
467
1.7
483
1.8
393
1.4
349
1.3
229
0.8
348
1.3
297
1.1
255
0.9
244
0.9
216
0.8
210
0.8
224
0.8
187
0.7
151
0.6
153
0.6
137
0.5
129
0.5
112
0.4
141
0.5
122
0.4
113
0.4
130
0.5
120
0.4
122
0.4
112
0.4
98
0.4
107
0.4

3106 13.3
1179
5.0
305
1.3
514
2.2
373
1.6
392
1.7
293
1.3
365
1.6
297
1.3
410
1.8
264
1.1
279
1.2
232
1.0
253
1.1
227
1.0
202
0.9
146
0.6
187
0.8
283
1.2
157
0.7
137
0.6
117
0.5
124
0.5
151
0.6
116
0.5
94
0.4
56
0.2
76
0.3
70
0.3
83
0.4
70
0.3
84
0.4
40
0.2
57
0.2
55
0.2
34
0.1
40
0.2
38
0.2
40
0.2
49
0.2
24
0.1

1869 11.5
821
5.1
325
2.0
892
5.5
165
1.0
729
4.5
422
2.6
801
4.9
194
1.2
239
1.5
359
2.2
502
3.1
136
0.8
85
0.5
60
0.4
74
0.5
163
1.0
72
0.4
330
2.0
364
2.2
50
0.3
196
1.2
61
0.4
53
0.3
62
0.4
72
0.4
82
0.5
13
0.1
109
0.7
49
0.3
81
0.5
45
0.3
55
0.3
25
0.2
26
0.2
40
0.2
66
0.4
49
0.3
66
0.4
29
0.2
25
0.2

4150 16.0
2319
9.0
1043
4.0
1296
5.0
1228
4.7
1083
4.2
853
3.3
1025
4.0
661
2.6
769
3.0
765
3.0
749
2.9
509
2.0
486
1.9
667
2.6
492
1.9
505
2.0
508
2.0
447
1.7
491
1.9
383
1.5
345
1.3
303
1.2
282
1.1
238
0.9
283
1.1
184
0.7
163
0.6
174
0.7
171
0.7
162
0.6
180
0.7
125
0.5
165
0.6
157
0.6
133
0.5
134
0.5
129
0.5
129
0.5
97
0.4
78
0.3

32%
25%
22%
62%
12%
59%
35%
72%
22%
27%
44%
63%
18%
12%
9%
11%
30%
13%
64%
72%
12%
53%
17%
14%
19%
23%
34%
6%
49%
22%
41%
23%
30%
14%
15%
25%
41%
31%
43%
20%
19%

2
1