Community Ebook / September 2012
TRAINING YOUR COMPANY FOR SOCIAL MEDIA
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Social media use is now such an automatic and requent part o our day-to-day activities that it can be hard to understand the valueand necessity o social media training within your organization. Butpersonal social media use is quite dierent rom social media use orbusiness purposes, and as you integrate more teams into your largersocial strategy, it’s your responsibility to get everyone involved on thesame page.
This means taking steps to help folks understand your business’ bigger social media picture,how their use of these channels fits into that big picture, and how their online interactionsimpact the reputation of your company’s brand (as well as their own personal reputation). And despite the ubiquity of social media, it’s almost guaranteed that a small segment of youremployee base won’t be comfortable with even the basics of online social networks, so you’llneed to account for them, as well. All this is to say that you will need to invest time, effort and do a bit of thinking outside the box tocreate a strong and comprehensive social media training program for your company.If you’re unsure where or how to start, or if you just want to make sure you’re covering all your bases,this eBook is for you. In the upcoming chapters we’ll talk about:
Creating a social media training programming is no walk in the park, but it doesn’t have to bean exercise in back breaking, either. With the right information in hand, you can create a solidtraining program that gets your basic-level employees feeling comfortable and your advanced-level employees ready to use their social networking skills on your company’s behalf.So, are you ready to get started? Take a deep breath and let’s dig in.