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Gigwalk Launches Advanced Platform Features and Draws Top-10 Consumer Package Goods (CPG) Customer to its On-Demand, Mobile Workforce

Gigwalk Launches Advanced Platform Features and Draws Top-10 Consumer Package Goods (CPG) Customer to its On-Demand, Mobile Workforce

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Published by: Crowdsourcing.org on Feb 20, 2013
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02/20/2013

 
“With just a few clicks anda swipe of the credit cardany business can have220,000 mobile workers atits command. With over 3.5million tasks completed onGigwalk, we are nowseeing accelerated tractionfor on-demand, mobileworkforces by businessesin various industries.”
February 20, 2013 09:00 AM Eastern Time
Gigwalk Launches Advanced Platform Features and Draws Top-10 Consumer PackageGoods (CPG) Customer to its On-Demand, Mobile Workforce
Gigwalk releases 
 
brand new customer dashboard and collaboration infrastructure, expands roster of customers to include top consumer packaged goods brands 
SAN FRANCISCO--(BUSINESS WIRE)--Gigwalk, the world’s largest on-demand mobile workforce, today announced therelease of new platform features designed to help businesses scale their field operations. The new features include a fullyredesigned dashboard giving businesses a visual overview of their Gigs, sharing features so customers can onboard their entireteam to collaborate on Gigs, and search/filter tools so that customers can more quickly post and manage more Gigs.By giving businesses on-demand access to over 220,000 mobile workers, Gigwalk is buildingon its success and adding Reckitt Benckiser to its roster of A-list clients. Reckitt Benckiserrelies on Gigwalk for in-store data collection and help with in-store retail execution. Thecompany joins a client list that includes Microsoft, TomTom, eBay, Mercedes-Benz, and manymore.“Our Gigwalk project was a success. With Gigwalk, we were able to find 500 people toconduct shopper interviews across the US in two weeks. We used this data to understand thedrivers behind product sales,” said Litthya Baez, consumer and market insights leader atReckitt Benckiser. “They’re taking a technology-first approach which has allowed us to easilyreach out to thousands of people in the field at our schedule, and the new features will makethis even easier.”Gigwalk’s mobile work platform allows instant access to verified workers in North America who can be activated to do a varietyof jobs including collecting information, verifying execution, interviewing customers, promoting products and setting-upinstallations. Traditional methods of finding temporary workers, which still rely on decades-old methods of guesswork tomanually match workers to employers, have not kept up with the new realities of mobility – where speed, accuracy, andcoverage can make or break a business.Gigwalk is using a combination of mobile and machine learning technologies to reinvent how businesses select, deploy, andmanage temporary workers in the field and improve upon current crowdsourcing models for field work. Using this technology,Gigwalk is able to give any business, big or small, access to their own on-demand workforce which can be scaled and managedwith ease.“Through our technology, Gigwalk is democratizing fast access to massive, verified workforces anywhere in the world,” said BobBahramipour, chief executive officer at Gigwalk. “With just a few clicks and a swipe of the credit card any business can have220,000 mobile workers at its command. With over 3.5 million tasks completed on Gigwalk, we are now seeing acceleratedtraction for on-demand, mobile workforces by businesses in various industries.”Gigwalk’s product and engineering team is solving the problem of scalability in the temporary work industry. Using advanceddata-mining techniques they’ve created a machine learning system that predicts the success of workers based on their observedwork history. Gigwalk engineers leveraged robust open source products to scale its marketplace technology for customers. Thelatest release includes new features that take advantage of these products including:
Gigwalk Launches Advanced Platform Features and Draws Top-10 Cons...http://www.businesswire.com/news/home/20130220005334/en/Gigwalk...1 of 22/21/2013 7:32 AM

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