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Copyright©2008 CALIFORNIA ASSOCIATION OF REALTORS® 
PublishedanddistributedbyREALESTATEBUSINESSSERVICES,INC.
a subsidiary of the
CALIFORNIAASSOCIATION OF REALTORS®
525 S. Virgil Avenue, Los Angeles, CA90020(213) 739-8227 FAX (213) 480-0864www.store.car.org
survey of california home buyer 
(formerly internet vs. traditional buyer survey)
 
table of contents
Executive Summary .......................................................................................5Introduction ....................................................................................................7How Buyers Operate in the Current Market ...................................................8Buyers’Use of Technology .............................................................................14Buyers Continue to Demand More from Agent ..............................................19Expectation and Satisfaction on Response Time ...........................................19Satisfaction Suffers As a Result of Market Turmoil ........................................21First-Time Buyers – Where Market Recovery Begins ....................................24Conclusion .....................................................................................................29Graphs ...........................................................................................................31Survey Methodology & Questionnaire ............................................................55
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