Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
MELJUN CORTES chapter12 E_COMMERCE

MELJUN CORTES chapter12 E_COMMERCE

Ratings: (0)|Views: 1|Likes:
MELJUN CORTES chapter12 E_COMMERCE
MELJUN CORTES chapter12 E_COMMERCE

More info:

Published by: MELJUN CORTES, MBA,MPA on Feb 21, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

02/21/2013

pdf

text

original

 
Chapter 12:Planning for Electronic Commerce
Electronic Commerce,
MELJUN CORTES
 
Electronic Commerce, Sixth Edition
 
2
 
Objectives
In this chapter, you will learn about:
Planning electronic commerce initiatives
Strategies for developing electroniccommerce Web sites
Managing electronic commerceimplementations
 
Electronic Commerce, Sixth Edition
 
3
 
Planning Electronic CommerceInitiatives
Objectives of electronic commerce
 –
Increasing sales in existing markets
 –
Opening new markets
 –
Serving existing customers better 
 –
Identifying new vendors
 –
Coordinating more efficiently with existing vendors
 –
Recruiting employees more effectively

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->