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Market Research

Market Research

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Published by Brands Vietnam
Market Research
Market Research

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Published by: Brands Vietnam on Feb 21, 2013
Copyright:Attribution Non-commercial

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05/29/2014

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Professional SkillsDictionary Market Research Addendum
Corporate HR Group - July 1999
 
For use within Unilever only
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INTRODUCTION
This addendum is intended to supplement the information in the Professional Skills Dictionary and theMarketing Skills AppendixThe Market Research Skill Areas should be read and used in conjunction with the Marketing Skill Areas.The two sets of Skill Areas are shown together (pages 2 and 3) with definitions for each Skill Area and abullet point list of the Skill Sub Areas.Subsequent pages of this addendum provide more detail on each of the Market Research Skill Areas. Eachpage is headed with the Skill Area and its definition. The Skill Sub Areas are then listed along withexamples. These examples are illustrative; they do not cover all skills and are not meant to be limiting.
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