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Table Of Contents

Background
Study Overview
Report Format and Conventions
Acknowledgments
Part A Pump Price/Margin Model
An Overview of the Model
Figure 1: Pump Price / Margin Model
Competitiveness: The Pump Price Model in Motion
Canada’s Petroleum Industry: Upstream and Downstream
Upstream Industry
Petroleum Refining
Petroleum Marketing
Table 1: Downstream Sales Channels
Taxation on Petroleum Products
Table 2: Taxes on Regular Gasoline on December 31, 1996
Part B The Structure of the Retail Petroleum Products Sub-Sector
Pump Price/Margin Model: An Integrated View
Figure 2: 1996 Average Prices/Margins - Regular Unleaded1
Marketing Sector Overview
Figure 3: 1996 Average Regular Gasoline Margins (56.8¢ Pump Price)
Competitiveness in the Retail Gasoline Sub-Sector
Retail Gasoline Demand
Figure 4: 1995 Refined Petroleum Products Demand by Product Category
National Retail Petroleum Outlet Representation
Figure 5: Canadian Retail Outlet Population - 1988-1995
Figure 6: 1995 Retail Outlets by Province
Retail Petroleum Outlet Modes
Figure 7: Outlet Representation by Mode
Outlet Throughput
Figure 8: Outlet Representation by Service
Part C Historical Trend Analysis
Gasoline and the Consumer Price Index
Figure 9: Annual Gasoline Price (Cents per Litre)
Figure 10: CPI Index Comparison - Selected Goods & Services
Key Price History
Figure 11: Monthly Prices 1990-1996 (Nominal $)
Margin History
Figure 12: Monthly Margins 1991-1996 (Nominal $)
Figure 13: Monthly Gross Marketing Margins- Selected Centres
Canada vs. US Price History
Figure 14: Canada / US Monthly Pump Price (Nominal $)
Rack Price History
Figure 15: Monthly Rack Prices: Selected Markets
Demand vs. Price History
Figure 16: Monthly Demand vs. Pump Price (nominal ¢/litre)
Part D Selected Markets Study
Introduction
Methodology
Table 3: Selected Study Markets
Figure 17: Study Market Methodology
Study Market Findings
Figure 18: 1995 Average "Blended" Pump Price
Figure 20: Ex-Tax Pump Price Elements
Figure 22: Petroleum Gross Product Margins
Figure 24: Outlet Volume vs. Gross Product Margin
Figure 25: Outlet / Volume Relationship - Regional & Urban Groupings
Table 4: Estimated Cash Flow from Consolidated Net Revenue
Market by Market Competitive Analysis
Figure 27: Victoria - Price History
Figure 28: Vancouver - Price History
Figure 29: Calgary - Price History
Figure 30: Regina - Price History
Figure 31: Winnipeg - Price History
Figure 32: Toronto - Price History
Figure 33: Ottawa - Price History
Figure 34: Montreal - Price History
Figure 35: Saint John NB - Price History
Figure 36: Halifax - Price History
Figure 37: Charlottetown - Price History
Part E Findings, Conclusions & Recommendations
Findings
Conclusions
Recommendations
Appendices
I Glossary of Terms
II Source Data Tables
Table A: CPI Index: Selected Goods and Services
Table B: Key Price / Margin History - Regular Gasoline
Table D: Pump Price History - Study Markets
Table D: Pump Price History - Study Markets (cont’d)
Table E: Ex-tax Pump Price History - Study Markets
Table E: Ex-tax Pump Price History - Study Markets (cont’d)
Table F: Rack Prices - Study Markets
Table F: Rack Prices - Study Markets (cont’d)
Table G: Study Market Data - Throughput and Price by Grade
Table H: Study Market Data - Rack Price, Tax (by Grade)
Table L: Study Market Data - Demographic Profiles
III Sources of Information about the Downstream Petroleum Industry
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