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My professional resume

My professional resume

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Published by Rafaela Moroe
More than 6 years in advertising, working for powerful brands and developing engaging campaigns.
More than 6 years in advertising, working for powerful brands and developing engaging campaigns.

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Categories:Types, Resumes & CVs
Published by: Rafaela Moroe on Feb 21, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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Rafaela Moroe
Cell: +4 0734.597.519rafaela.moroe@gmail.comSkype Id: moroe.rafaela
Targeted position:
Social Media Specialist / Digital Project Manager
Social media coordination.
Extending the social media experience and strengthening the social media skills and knowledge.Developing the social brand communication and achieving the clients’ established benchmarks andobjectives.
Digital project management.
Extending the client experience based on applications project management and social mediaprojects. Building a productive platform between the creative department and the clients’ needs.
Digital communication specialization.
Executing and developing digital communication projects, according to the actual tendencies, theclients’ budget and the brand communication needs.
Within a strong knowledge of the social media and digital overall potential and the brand’s needs of communication, the client’s experience with the agency is the best. I always make sure that thebudget, the expectations and the desired income are implemented by the agency with the bestresources and timing.
Professional Strengths
• Strong organization skills and team leader• Strong analytic thinking• Determined to establish and achieve goals• Proactive thinker and doer• Always going the extra mile• Successfully managing crisis situations• People person and team player
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professional experience
Social Media Manager, WUNDERMAN ROMANIA
11/2011 to Present Bucharest, Romania
Wunderman is among the largest direct and digital marketing network in the world with offices in 55countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and amember of WPP Group.Developing and managing social media communication for two of the most powerful worldwidebrands, FORD and JACK DANIEL'S, empowered my professional experience with successful socialcampaigns, integrated with offline communication tactics and activations.
Developing social media campaigns
exclusively
 
for Ford and Jack Daniel’s:strategy, content management, project management for applications development, social mediaanalytics and optimization. My key role was to revive the social media presence for the two brands.
Blogging campaigns:
Working closely with the most visible local bloggers andidentifying the most suitable KOLs for specific campaigns. Launching and coordinating tacticalblogging campaigns, generating high social media coverage.
Achievements:
 
In just 1 year, the social media strategies developed and coordinated by myself contributed to bring Ford on the Top Social Brands in Romania (9th place) and Jack Daniel’s on the 2nd place among the most fascinating brands from Romania (from the6th place in 2011).
For further references, please contact Cristina Irod, Group Account Director, directly managing me.Email address: cristina.irod@wunderman.comMobile phone: +40754.021.621LinkedIn: ro.linkedin.com/pub/cristina-irod/b/315/886
Digital Account Manager, KONDIMENT GROUP GmbH
04/2011 - 11/2011(Project-based)Bucharest, Romania
Kondiment is a leading Digital Marketing Agency, headquartered in Munich, with offices in US,Cyprus, Armenia, Romania and Serbia.
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Social Media Manager, HOLOSFIND SOCIAL MEDIA
11/2010 - 04/2011Bucharest, Romania
Holosfind Social Media is a French based web agency, with offices in Paris, Bucharest, London, NewYork, Palo Alto and Shanghai, specialized in social media marketing, strongly linked to search engineoptimization and link building.I managed and coordinated the new opened social media department based in Bucharest, dealingwith both international and local clients and keeping a close collaboration with the client servicefrom Paris office.Being asked to coordinate some special projects for Kondiment Group represented one of theprofessional key moments, handling some of the most important worldwide accounts of the agencyand developing integrated digital campaigns for telecommunication, banking, commercial andtravel.
Planning and implementing 360° digital communicationcampaigns,
having as components social media, email marketing, display advertising andweb presence.
Accounts:
 o Telecomm: Vodafone Romania, daPhone;o Banking: CEC Bank, Unicredit Tiriac Bank, EximBank;o Commercial: Zepter International, Newpon;o Travel: Cyprus in your heart (travel campaign conducted by the Tourism Ministery of Cyprus)
Managing international accounts
and communicating with international clientsand collaborators represented a successful professional challenge, taking into account the strictlyvirtual communication. Coordinating international accounts proved me that the success of acampaign is not influenced by the distance.
Achievements:
 
bringing for the first time an important international direct marketing brand in thesocial media field: Zepter International; bringing brand awareness to a new openedcoupons local company by developing digital campaigns, which included social media,email marketing and display advertising. And last but not least, successfullycoordinating my first international travel account for the Ministry of Tourism fromCyprus.
For further references, please contact Radu Puchiu, Business Unit Manager between November 2010– October 2012, directly managing me.Email address: radu.puchiu@gmail.comMobile phone: +40741.278.729LinkedIn: ro.linkedin.com/in/puchiu
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