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“
What a time todig deep
…
”
“ …
elevate active management of opportunity, rather than focus  primarily on managing risks 
.” 
“
perhaps We need to lookto the collective Wisdom ofour stakeholders
.
”
“
The idea of intelligentsystems addressing the entire value chain is key.
”
“
W a wtnssng th dmatn nty
-
ld bsnss mdls
.
  Th wnns wll b
…”
“
We have tochange the Way We live
.
”
execuTive reporT
 
 
“
Despte the dark skes we are seeng today,i beleve there s enormous upsde andopportunty. Many are gong to hunker downand try to rde t out.
But the leaders whoemerge will be those who see theopportunities for growth and societalprogress, make the tough choices ...
 
and go on the offense.”
Sam Palmisano, CEO, IBM
 
Table o ConTenTs 1ChapTer one
BUILT FORCHANGe
 
10
ChapTer Two
CUSTOMeRS ASPARTNeRS
20
ChapTer Three
GLOBALLYINTeGRATeD
 
30
ChapTer our
THe PLANeT AND ITS PeOPLe
 
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