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contoh deskriptif kualitatif

contoh deskriptif kualitatif

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Published by statistikbisnis
bahan/ materi dalam workshop metode penelitian kualitatif STIENU Jepara 19-20 Februari 2013
bahan/ materi dalam workshop metode penelitian kualitatif STIENU Jepara 19-20 Februari 2013

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Published by: statistikbisnis on Feb 22, 2013
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InternationalConferenceonBusiness,Economics,ManagementandBehavioralSciences(ICBEMBS'2012)Jan.7-8,2012Dubai
Identifying
decisonmodelprocessthatinvolvemanyfactors.ago,Brucethisresearch,ableto55%factorsthataffected
lnovieattendancedecision
i.e:word
of
mouthtelevisiongenre,moviestar.Untilnow,othersfactorsstillSomestudiesalsoshowtheresultasmoviereviews
[18]
andseasonalityfactorandAlltheresearchdescribedearlierarechooseaquantitativedesign.EarlystudybyAustin
(1981)
wasdevelopedbasedonaliteraturereview.Thentheresearchersconducteda
Quan1tltaltlv'e
rl13C''''r11''ltn,J'13
to
determinethepercentage
of
thefactorsinfluencingthedecisiontoseethedidn'tmethods.
c n l ( ) n ~ , e - H n T I H n V
factorsnottakenintoaswell.Inaddition,Austinalsoputsdecisionsaboutthemoviechoiceasdecision.Sincefilmisan
P V l n . A 3 1 ' · 1 P t ' \ ~ P
differentmechanismSuchstudiesareconsumersasauthorwillfollow
t r a ~ C l l t l o n ,
Keywords-
CinemaConsumer,CinemaAudience,ConsumerDecisionMaking.
IntJ,ueIlcU1lg
theselectiondecisiononresearchusingfocusthatatleast5mainfactors,consistconsumerbehaviorwhenchoosingmovieinfactorsare:communication(advertisIng,
n",,,,I1""1Ml'\·
neutralinformationsource(filmreview,wordmouth);characteristic(genre,director,remakeproduction,country
of
origin,actor,adaptationworks,
production,ouse,
title);content(story,objectionablecontent,technology);ease(screeningschedule,title).
I.
INTRODUCTION
R
ESEARCHonproductpurchasingdecisionshedonic.
or
experiencereceivedattentionsincethreedecadesago
pUJrChaSe
of
therationalresearchinthisareahasnotbeendeveloped.Thisapproachstilllacksasolidfoundationfortheisstilldifficulttodefine[18],andmodels
of
consumer
Dr()(1ulcts
havenotbeenenough
e X J : ) e r l e n C ~ e
OneTheretraditionsoncinemaaudienceresearch.Thefirst
aPI)ro:ach
is
econometricmodeLThe
betlavional
or
p s ~ ' c n l O l 0 2 1 c a l
alDDt'Oa
I
Ch.
researchers
547
Contoh Deskriptif Kualitatif Bahan Workshop Metodologi Penelitian Kualitatif, STIENU Jepara 19-20 Februari 2013
 
InternationalConferenceonBusiness,Economics,ManagementandBehavioralSciences(ICBEMBS'2012)Jan.7-8,2012Dubai
theselectiondecision
",
••
"'
.."'<1-;;.,.,.
......
'"
t h n ( ) u ~ ~ h o ' u t
the
a I S C U ~ ) s l c l n
thefactorsthat
IV.
DISCUSSION
consumersareinvolvedintotwosegments.
The
firstsegmentisalover
or
accordingto
one
of
theisconsumer.are
not
mindtowatchin2inorderto
the
movieat
the
maximum.Beforeamovietosee,
get
informationsourcefromvariousmedia.Selection
of
moviesdetermined
B.
Dataobtainedthrough
FGD
wereanalyzedusingtwoapproachestoanalyzethecontents
of
thediscussion:analyticinductionandlogicalThosea
s v s ~ t e n n a t l c
process
or
stages
of
thetoanin-depthanalysis[7].Stages
of
dataanalysisisthetranscript
of
thediscussion,contentanalysis(indexing,storageandretrieval,interpretation),report
RESEARCHMETHODS
II.
LITERATUREREVIEW
A.
PurchaseDecisionModel
Therearemanymodelsthatcan
be
usedtodecisionprocess.
COllStllm[)tic>n
can
bestages
[8]
thatare:experiencebeforetaking,feelremembertheThereareseveralaspects
of
consunlerproductexperience:multisensoryconsumptioninvolvessymbolsandperceptions[13],consumersusesubjectivecriteriato
[5],
theprocessconsumesmorethanthetime
of
purchasecomeunderthevariations.
FOD
wereconducted
gerleratteCi
saturated.Based
on
3
times.
The
in
thisdiscussion
C.
FilmasExperienceProduct
By
its
nature
as
ahedonicandexperienceproduct,filmcanbeidentifiedasaproductthatoffersemotionalexperience.Throughwatchingactivity,consumerhopesfilmcanbringspecialfeelingssuchaslove,surprised,angry,sad,
At
the
COI1SUlm[>ticln
andevaluationstage,affectivecomponentisveryconsidered.Based
on
movie
AVt'\A1"1An
.....
A
satisfaction
will
obtained
if
thefilmisabletoattractattentionandcreatestrongemotions
548
Contoh Deskriptif Kualitatif Bahan Workshop Metodologi Penelitian Kualitatif, STIENU Jepara 19-20 Februari 2013
 
InternationalConferenceonBusiness,Economics,ManagementandBehavioralSciences(ICBEMBS'2012)Jan.7-8,2012Dubai
Suman.and'Ravid,Abraham.criticalarecriticalreview?TheBoxOfficeEffects
customer'scomeinformationaboutconsumerschooseamoviebasedonthetitle.mostaccessibleinformationBasedonthisqualitativeresearch,weabletokeyfactorsaffectingconsumerdecision-making
hpt'uHllt\r
cinemacontext.to
n r e ~ V H ) U S
wasabletodecisions.thishaslimitations
in
terms
of
generalization..Thereforeit'snecessaryresearchconsideredfriends.
So
theirchoice
of
filmsgroupselection.samethatgetorfeelthenewexperiencethathasnever
,a.'llt:lr-tlliQU
life.canbeassociated
M ( J L r k ( ~ t I n l g
communicationmessages
h ! t " ' l l { " ~ I I I , ,
characteristics
of
theItdealswith
TlIITT1I_lrIoT"Tn"lTlIt"T
suchasgenre,
rennaJ<:es,
adaptation
of
workandhomefilmgenres.Someviewersareinterestedinamovieremakeandcomparewiththeoriginalwork'smostrecentfilm.Moviesexscenesandviolencewithbeavoidedbecauseit
is
consideredcontrarytopersonalvalues,socialnormsandcause
an
unpleasantreaction.
It
is
thereforeinappropriate,tontentsuchassexandviolencetried
to
avoidintensively.SomepartIcIpantsconsideredthehomestate
of
originandbecauseit
can
displaythequality
of
themovie.Basedonthesefindings,theproposedtaxonomy
of
the'factorsthatinfluencethedecisiontochoosethemovie.Consumersconsiderafewthingsbeforeselectingamoviethat:
(1)
marketingcommunication,
(2)
neutralinfonnationsource,
(3)
thefilmcharacteristics,
(4)
content,and
(5)
ease.
YY\Q,rVJ:lrotU"'Ilfi
communicationprogram
YY\QrV;i:IIl't11"'lIfi
communicationchannelandreleases,reviewandtrailers}thatdistributedinmanymediasuchasWebnewspapersandtelevision.Therearealot
of
theinfonnationcontainedinthe
m a r J . « ( ~ t l n l g
communicationmessage,suchastitle,
u.U,","'''.Vl"
Pf()allCer,
musichomegenre,behindthescenes,summary,etc.Thisinfonnationoftenusedasareferenceforconsumersselect
M a L r k ( ~ t 1 n l ~
communicationsmessagemoviesore:sellcecanconversationaboutamongconsumerobserverfilms.Consumerswho
or
exposurecommunicationmessagesabouttheirconsumersword
of
mouthcommunications.
It
canbedirectconversationorsocialmedia.Whilefilmwrotehis
549
Contoh Deskriptif Kualitatif Bahan Workshop Metodologi Penelitian Kualitatif, STIENU Jepara 19-20 Februari 2013

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