Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
Supply Chain Management at Dell

Supply Chain Management at Dell

Ratings: (0)|Views: 50|Likes:
Published by ClassOf1.com
Dell lost it worldwide No.1 position in delivering PC shipments to Hewlett-Packard Company (HP) in January 2007. But, it had the largest revenue increase by the end of 2011 with their increased financial results. Soon, it transformed from direct sales to a successful reseller network within 3 years.
Dell lost it worldwide No.1 position in delivering PC shipments to Hewlett-Packard Company (HP) in January 2007. But, it had the largest revenue increase by the end of 2011 with their increased financial results. Soon, it transformed from direct sales to a successful reseller network within 3 years.

More info:

Categories:Types, School Work
Published by: ClassOf1.com on Feb 22, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

04/12/2013

pdf

text

original

 
 
Homework Help
 
Homework Hel
 
24/7 Support
LEARN TO EXCEL
Detailed Explanation
Step-by-Step Solutions
Experienced Tutorswww.classof1.com/homework-help/CaseStudyToll Free: 1-877-252-7763
 
Case Study
 
 
Sub: HBS Topic: Case study
*
The Homework solutions from Classof1 are intended to help students understand the approach to solving the problem and not forsubmitting the same in lieu of their academic submissions for grades.
Supply Chain Management at Dell
Dell lost it worldwide No.1 position in delivering PC shipments to Hewlett-Packard Company (HP) inJanuary 2007. But, it had the largest revenue increase by the end of 2011 with their increasedfinancial results. Soon, it transformed from direct sales to a successful reseller network within 3years.Dell initiated changes in its business model and engaged more with channel strategy. It concentratedon hiring distributors and making them to improve their efforts. Dell invested heavily in the channelmanagement involving new channel sales initiatives. Out of the total annual sales in 2011, thebusiness of Dell channel achieved about 33% of the company's $62 billion.This case study is about supply chain management practices of Dell. For more than 20 years, it has
been following ‘direct build
-to-order' sales model, through which customers can design their ownconfiguration and order directly with the help of phone or its website. This gave a competitiveadvantage to the Dell's supply chain to work effectively through direct sales.Dell ran into several problems in 2006 as there were many delays in delivery. Sony battery cells usedin laptops gave an undesirable publicity to the company. Hence, customers are dissatisfied and thisled to reduced sales. Ultimately, dell lost as a market leader to HP. According to industry analysts,this is due to the reason that the competing companies even improved their supply chains whichalmost matches with the Dell's direct model. To speed up retail distribution Dell has to bearadditional costs reducing its cost advantage and there is a chance for profit margin of the company togo down as it has to offer incentive to compete with HP. It also improved product design and range,but still Apple is a step forward when compared to Dell. Finally, Experts found that these initiativeswould only deviated dell from its supply chain operators.
 
 
Sub: HBS Topic: Case study
*
The Homework solutions from Classof1 are intended to help students understand the approach to solving the problem and not forsubmitting the same in lieu of their academic submissions for grades.
Dell took many strategies, supply chain practices and steps to regain its position as a market leader.In June 2007, Dell Inc took an initiative to move into retail stores where it planned to sell its personalcomputers at Wal-Mart stores in North America and now, it is planning to sell its PCs at Gadget outletBest Buy Inc, in 10,000 stores worldwide. This breakthrough in retail stores has come to Dell afterselling its PCs via phone or internet for decades.This reason for the failure of this model is because the consumers usually want to have a look at theircomputers before they buy. Also, it is apparent that the PCs have been turning out to be a part of aperson in day-to-day life and hence, it lost its position as number one in the last year to HP.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->