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The Ez Guide To Mobile MarketingWith Text Messaging
February 2008
 
Table Of Contents
Introduction to The Ez Guide To Mobile MarketingAbout Ez Texting & A Note From Shane Neman, CEO of Ez TextingWhat Is Mobile Marketing & Why Is It Different?What Is The Value Proposition?How To Start Your Text Message Marketing Campaign In --- StepsThe Value Of Do-It-Yourself (DIY) Mobile MarketingText Message Marketing That Goes Beyond Mere MessagesTips & Tricks To Turbo Charge Your Mobile Marketing CampaignLook Who’s Texting
 
Introductory Note
 
The prospect of launching your first mobile marketing campaign can be downrightscary. Mobile is a new platform, with new conventions, new language, and new metrics.Perhaps you’ve read a white paper in the past. It was probably dozens of pages long andfilled with incomprehensible jargon. It discussed mobile marketing campaigns thatpromised paradigm shifting results. The only problem with the paper was that thecampaigns it spoke of were dauntingly complex, and they seemed to rely on technologythat has yet to truly arrive. Moreover, they were expensive, and they necessitated that youput your business in the hands of an expensive marketing firm.We understand where you are coming from. And that is why we put together this EzGuide To Mobile Marketing With Text Messaging. What makes this paper different?
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Simplicity:
Mobile Marketing encompasses a number of exciting differentmethods, from mobile video to location-based advertising. The problem withthese methods is twofold: they are unproven and require consumers to possesssophisticated devices, and they are incredibly complicated for businesses toimplement. That’s why we like to focus on SMS. Text messaging bypassesthese hurdles. Nearly every mobile phone supports text messaging, and with600 billion text messages sent per year in the United States, a majority ofconsumers are familiar with the technology.
 
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Do-It-Yourself:
Mobile Marketing does not need to be difficult. This guide willshow how you can quickly get started with a Do-It-Yourself (DIY) solution thatwon’t sacrifice any of the power and effectiveness of an expensive, agency-runcampaign.
 
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Cost:
In economic times good or bad, you always want to keep a careful eye onthe return on investment (ROI) of your marketing campaigns. DIY mobilemarketing with text messaging fulfills this goal in two ways. First, text messagingis inexpensive. Rates per message are as low as a few pennies each. Andsecond, you can use a powerful DIY mobile marketing software package tocarefully monitor costs and response rates in real time.
 
Ready to learn how easy it is to launch your first mobile marketing campaign?
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