CARAT MEDIA WEEKLY NEWSLETTER

No. 675

 Media Report
2013

Image courtesy of digitalart / FreeDigitalPhotos.net

(2011-2013)

~ (6)
30

2010

2011

2012

2013

2011/12/232012/01/21

2013/01/10-02/08

30

2010/01/14-02/12 2011/01/03-02/01

(~)

2010/02/13-02/18 2011/02/02-02/07 2012/01/22-01/27 2013/02/09-02/14

2010201210%
201120136%

20102011
20102013

14

13

12

11

10
2010

2011

2012

2013

Nielsen TAM (Television Audience Measurement)

TA4

2013

20132012

1078

16
15

14.13

14

13.22

13

11.85

11.49

12

12.30

12.61

11

10

2010

2011

2012

2013

AVG TVR

Nielsen TAM (Television Audience Measurement)

TA4

12:00-13:5919:00-21:5912:00-13:59
19:00-22:59

09:00-17:59

18:00-21:59
40

30
20

10
0

Nielsen TAM (Television Audience Measurement)

TA4

14

10.2%

13

12
11

1435-44

10

NBA
130

140

24
106

19

91

112

118

111
97

93

113
103

102

107

120

100
80

14

60
40

20
4

4-14F

4-14M

15-24F 15-24M 25-34F 25-34M 35-44F 35-44M 45-54F 45-54M

INDEX

55+F

55+M

Nielsen TAM (Television Audience Measurement)

TA4

/////
////

\ INDEX

1.97

2.11

107

2.65

2.48

94

2.59

2.34

90

0.43

0.30

70

0.13

0.21

162

0.70

0.63

90

()

0.56

0.91

163

()

0.52

0.94

181

0.24

0.18

75

0.15

0.19

127

0.07

0.11

157

4
3
2
1
0

Nielsen TAM (Television Audience Measurement)

TA4

TOP20 (/)

2013(~)/
TOP204

TOP202/914TOP20
1

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

game tower

2013
2013

SUPER STAR
2013

2013

FTV
FTV
FTV
CTV
FTV
FTV
FTV
CTV
CTV
TTV
TTV
FTV
FTV
TTV
CTV
TTV
CTV
CTV
FTV
CTV

TVR
5.46
5.37
4.98
4.38
4.32
4.14
4.14
4.13
4.02
3.63
3.25
3.19
2.88
2.87
2.81
2.61
2.54
2.34
2.33
2.21

1230

NBA

6 7

12 13NBAEAVSWE
12 13NBAVS

: Nielsen TAM
: 2013/02/09-02/17 ()

SANLI
SANLI
SANLI
SANLI
SANLI
SANLI
SANLI
ONTV
*SCM
SANLI
SL2
*FOXS
SANLI
TVBSN
SANLI
SANLI
VLSPT
VLSPT
SANLI
*SCM

TVR
2.89
2.65
1.99
1.64
1.54
1.50
1.41
1.31
1.22
1.18
1.09
1.05
1.02
1.02
1.01
0.95
0.94
0.88
0.87
0.87

TA: 4
: all channels

NCC

2013
5.37game tower4.98

2013
2013
TTV/
2013
2013

CTV/

TVR

2.87
3.63
3.25
2.61

19:00~01:00

SHEf(x)

2.81
4.13
4.38

19:00~22:00

2.21
1.36
0.98

22:00~01:00

0.80

19:00~21:00

()

0.89

21:00~24:30

3.19
4.98
5.37
4.32
2.33
1.35

19:00~01:00

CTS/

game tower

FTV/

Nielsen TAM (Television Audience Measurement)

TA4

TA\Channel

TTV/ CTV/ CTS/ FTV/

2.76

2.38

0.84

3.71

3.70

2.59

0.88

3.96

4-14

3.01

1.90

0.73

3.02

15-24

4.60

1.96

0.69

1.96

25-34

3.18

2.01

0.71

3.10

35-44

2.46

2.21

0.78

2.99

45-54

3.78

3.15

0.85

3.38

55+

2.76

2.38

0.84

3.71

3.34

1.80

0.79

2.82

3.26

3.12

0.89

5.20

3.07

3.02

0.93

4.07

15-24

45

45

1.31
18:00-01:00

2.0
1.8
1.6
1.4
1.2
1.0
0.8
0.6
0.4
0.2
0.0

1.27

1.13

1.31
1.09

0.74
0.49

Nielsen TAM (Television Audience Measurement)

TA4

45-54F
20:00-22:00

45-54F
25-44F

25-54F

15-44

()
2012/3/20~ 2012/7/18~ 2012/12/10 2012/9/12~ 2012/12/3~ 2012/2/9~
TA\\
2012/5/21
2012/9/5 ~2012/2/17 2012/11/28 2012/2/8 2012/2/17
\
22:00~24:00
20:00~22:00 20:00~22:00 22:00~23:00 23:00~24:00 18:00~20:00 18:00~01:00
(10/11)

1.07

0.47

0.35

0.51

0.67

0.95

1.76

1.12

0.63

1.68

1.50

1.66

4-14F

1.09

0.96

0.39

0.21

0.96

0.98

4-14M

0.84

0.29

0.31

0.24

0.67

0.50

15-24F

0.94

0.81

0.35

0.52

1.28

1.16

15-24M

0.41

0.25

0.15

0.22

0.22

0.71

25-34F

1.74

1.15

0.62

1.83

1.58

1.86

25-34M

0.57

0.35

0.19

0.27

0.40

0.67

25-44F

1.84

1.28

0.66

2.07

1.67

1.91

25-44M

0.81

0.38

0.28

0.50

0.62

0.92

35-44F

1.93

1.41

0.71

2.31

1.76

1.96

35-44M

1.05

0.40

0.38

0.75

0.85

1.18

45-54F

2.96

1.40

1.00

2.84

1.62

2.13

45-54M

1.97

0.58

0.66

1.05

0.90

1.47

55+F

1.62

0.96

0.61

1.70

1.58

1.62

55+M

1.36

0.78

0.38

0.48

0.89

1.02

Nielsen TAM (Television Audience Measurement)

2013/02/09~2013/02/17

20136.5%
2013

1435-44
NBA

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

Aegis Group plc.Aegis Group plc.

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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