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Table Of Contents

CORPORATE INFORMATION
PLANT LAYOUT AND LOCATION
Plant Location :
The Location of Registered Office
PRODUCTION PROCESS
Introduction to Production
PROCESS OF MANUFACTURING ICE-CREAM
PRODUCTION CHART
PERSONAL DEPARTMENT
EMPLOYEES BENEFITS AND FACILITIES
TRAINING AND DEVELOPMENT
SECTION – II : MARKETING
INTRODUCTION OF MARKETING:
ORGANIZATION OF MARKETING DEPARTMENT
DEAMND FARECASTING
Marketing Chart
Positioning :
TARGETING & POSITIONIONG
Targeting :
MAKRETING MIX
Marketing Mix
PRODUCT PORTFOLIO
Slice Ice-Cream
Candies
Nobilities
Ready Big Cups
Product Planning
PRODUCT DECISION
(1)Quantity :
(2)Features :
(3)Design :
(4)Brand Name :
(5)Packing :
PACKAGING & LEBELING
PRODUCT LIFE CYCLE
(1) Introduction :
(2) Growth :
(3) Maturity :
(4) Declining :
NEW PRODUCT DEVELOPMENT
(1) Idea Generation :
(2) Idea and Screening :
(3) Concept Development and Testing :
(5) Business Analysis :
(6) Product Development :
RESTAURANT
PARLOR
PRICING
Beverages :
Ice-cream
Candies :
Slice Ice-cream :
Novalties :
THEORY :
CHANNEL OF DISTRIBUTION
TRANSPORATION
DISTRIBUTION CHART
ADVERTISEMENT
Advantages of Advertising :
Major Media used by Havmor
Print Media :
Out Door Advertisement :
Other Medias :
PROMOTION MIX
(1) Advertisement :
(2) Sales Promotion :
Sales Promotion Tools :
Sales Promotion :
Consumer Promotion
Low Price
Value Addition
Dhamterash Scheme
(4)Public Relations :
COMPETITORS :
ACHIVEMENTS
FUTURE PLANS
CONCLUSION
Broadcast :
: WEBSITES :
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37138848 Marketing Report of an Ice Cream Industry

37138848 Marketing Report of an Ice Cream Industry

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Published by allovid
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Published by: allovid on Feb 22, 2013
Copyright:Attribution Non-commercial

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02/22/2013

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