Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
0Activity

Table Of Contents

Executive summery:
Objectives:
Methodology:
Findings:
Conclusion:
1.1] Company profile:
Kantar Group:
J. Walter Thompson Company:
Millward Brown International (MBI):
Research International (RI)
IMRB International's Divisions:
The Social and Rural Research Institute specializes in social research and in
Customer Satisfaction Management & Measurement is part of the Walker
Business & Industrial Research Division (BIRD) and the eTechnology
1.2] Divisions In brief:
PQR:
SRI:
Media & Panel Group:
CSMM:
BIRD: Verticals Researched
eTechnology Group@IMRB International:
Telecom
1.3] Sectors at IMRB research:
1.4] Services offered at IMRB:
Internet in India:
Telecom Report:
2002. In our tenure of internship we also had opportunity to have hands on live
project of measuring current Mobile VAS market in India & its roadmap towards
year 2010
2.1] Data Source:
A)Primary Data: –
B)Secondary Data: –
2.2] Research approach:
Methods of Primary Data collection:
SURVEY RESEARCH
Choice of particular survey method mainly based on:-
Disadvantages:
Advantages:
Disadvantage:
2.3] Research Instruments:
2.4] Sampling Plan:
Type of Sampling Procedures:
1.Non probability sampling procedures:
Quota Sampling:
Judgment Sampling (Purposive Sampling):
Convenience Sampling:
Snowball Sampling:
2.Probability sampling procedures:
Simple Random Sampling:
Systematic Sampling:
Stratified Sampling:
Cluster Sampling:
Area Sampling:
2.5] Contact method:
1.Factors considered by students before admission:
2. Information source which influence student’s admission decision:
3. Measurement of student expectation related to various factors:
Correlation Matrix:
The Kaiser criterion
Scree Plot
Awards
Customer Satisfaction Management and Measurement (CSMM):
Key Findings:
Recommendations:
Conclusion :
Abbreviations
References:
0 of .
Results for:
No results containing your search query
P. 1
3962624 Project Report 1

3962624 Project Report 1

Ratings: (0)|Views: 0|Likes:
Published by Gaurav Sonar
,
,

More info:

Published by: Gaurav Sonar on Feb 22, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

02/22/2013

pdf

text

original

You're Reading a Free Preview
Pages 5 to 23 are not shown in this preview.
You're Reading a Free Preview
Pages 28 to 89 are not shown in this preview.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->