O wad some Power the giftie gie usTo see oursels as ithers see us!It wad frae mony a blunder free us,An' foolish notion:What airs in dress an' gait wad lea'e us,An' ev'n devotion!The world seldom sees us as we see ourselves of course. The Monty Python themering tone far from announcing "I'm a wacky and zany, devil may care free spirit,"actually says "I'm a boring old fart still stuck in the seventies." A person who walksalong the street screaming into a videophone balanced on the palm of their handthinks they are advertising their status as a cutting edge career peron but really onlyannounces "I'm so desperate to look cool I don't care if I walk into a lampost." Peoplewho boast of having 2000 years of music stored on their MP3 player are technologysnobs while people who claim the moral high ground because they drive a G Wiz car are really saying, "I have lost all hope, please kill me now!"It was easier to know who we were in days of yore. A man named John whowrought carts for a living would be called John Cartwright and by that everybody inthe community would know a lot about him. Another John who fletched arrows couldlook at himself with satisfaction, safe in the knowledge that everybody in his world,which probably did not extend much beyond the village where he was born, knew hewas John Fletcher, the man who fletched arrows. Being an arrow-maker was a veryworthy thing but also set one's place in society and so he had a sense of self.But what happens to a generation of Justin and Sheryl Customer-Service-Assistant? How do they find meaning in their mundane existence?Perhaps, rather than looking for new tags to hang on ourselves it is time we alltook a long look at the ant hill society we have become part of and decided it is timeto change the way we organise our life and work to reclaim ourselves.