JuxtConsult India Online 2007 Online Picture Sharing Report

India Online 2007
Online Picture Sharing
India Online 2007

Report
India Online 2007
© copyright JuxtConsult
India Online 2007
Table of content
India Online 2007 ......................................................... 7
India Online 2007 Reports ............................................... 9
Methodology ..............................................................11
Executive Summary .....................................................16
Key Findings ..............................................................18
Detailed Findings:
Popularity of the Activity ..............................................28
Demographic Profile ....................................................29
Socio-Economic Profile .................................................36
Economic Profile.........................................................41
Net Usage Status.........................................................46
Net Usage Dynamics.....................................................52
Preferred Net Activities ................................................63
Most Used Websites .....................................................79
Most Used Offline Media Brands..................................... 103
Offline Brands Recalled .............................................. 107
Segment Wise Detailed Tables ...................................... 108
Appendix ................................................................ 167

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the previous
year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts
to keep improving the quality of the study every year. The improvements made
in the study this year not only involve further strengthening of the research
methodology but also enhancing the coverage of the information, especially in
the emerging areas of internet usage in the country like blogging, social
networking and language website usage.
Accordingly the India Online 2007 set of reports will not only provide you the
most recent estimates on the Internet user-ship, its growth and penetration in
India but will also give you an 'insightful' understanding of the current net usage
behavior and preferences of various kinds of online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys,
one offline and one online to complete the study this year as well. However,
the sample size for the 'land' survey (which is used to estimate the size of
internet using population in urban India) was almost doubled this year to
further improve the coverage among the various population strata in urban
India. The land survey, conducted during April 2007, covered 10,000 households
across 31 cities of various sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and generic
portals in Indian with the focus on capturing the in-depth net usage behaviors
and preferences of online Indians. This survey was conducted by JuxtConsult
between April-May 2007 and over 14,200 in-depth and usable responses were
collected and analyzed for final reporting.
There is one key difference in the study this year compared to the last year. To
make our findings more representative of the entire urban online population
and not just the Internet users who are more likely to respond to online
surveys, this year we have ‘linked’ the findings of our online survey with the
findings of our land survey. This was done by deriving appropriate individual
level ‘weights’ for Internet users from the land survey and then applying them
to the data of the online survey.
The key information included in the various reports cover the demographic and
socio-economic profiles of the net users, their ownership of household assets,
the source and place of their access to internet, net usage dynamics, preferred
online activities, website preferences for over 20 key online activities, online
buying behavior and spends, response to online marketing stimuli, offline media
preferences, and much more.
In sum, what you get in India Online 2007 you are unlikely to get elsewhere:
X Highly credible latest estimate of internet using population in urban India

X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as faceless
net users
X How to reach these online consumers on the net, as well as through the
offline mediums
X Preferred 'user shares' of key online brands in 21 different online activity
categories
India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs,
Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging towns,
others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5 websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
X Online music
X Online games
X Online real estate
X Mobile content download

X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample responses.

Demographic segment wise details by gender, age, SEC classification, region
and place of net access are included in each of the reports as appendix tables.
India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current user-ship
of Internet in India, and draw out a truly representative internet usage behavior
patterns, we at JuxtConsult keep improving and refining our research
methodology for the India Online study every year. In 2007, we have again
brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from 5,500 last
year) and the coverage of the number of cities to 31 (from 21 last year).
The distribution of these 31 cities continues to be well spread across the 4
regions of the country. But more importantly, in terms of coverage of towns
by their population size, we dug deeper this year and covered all town
classes that have population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of socio-
economic classes (SEC) in urban Indian, we allocated equal sample quota
among the 5 broad socio-economic classes A, B, C, D and E across various
zones within a town, and then across the town classes and regions. To
correct for and put back the real representation of the socio-economic
classes (and not equal representation) during the data processing stage, we
incorporated the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample Survey
Organization and Census of India).
These two refinements in the sampling methodology ensured that this year we
get an even better representation of various types of internet users in urban
India.
Like last year, this year again we conducted both a land survey and an online
survey separately, with the focus of the land survey being on estimating the
size of the internet using population in urban India, and that of the online
survey on capturing the net usage behavior and preference patterns. The two
surveys had some common questions on demographic profiles and net usage
behavior to help us link up the two sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us estimate the
internet user-ship in urban India, as with a land survey we could cover both the
user and non-user population of the internet in a representative way. The other
objective was to derive relevant demographic 'multipliers' from this survey
which could then be applied to the internet usage data collected in the online
survey.
The use of these 'individual' level multipliers helped us make the online survey
findings 'representative' of the entire urban online population and not just of
those who are more likely to fill up an online surveys (because of factors like
convenience of access, regularity of usage, attractiveness of the incentive prize
offered for filling the survey, etc.).
The land survey undertaken this year was again a household level survey across
10,000 households in 31 cities spread across all regions of India. The survey
was conducted and completed between mid-April to early-May 2007. Care was
taken that all relevant classes of towns with population size of over 20,000
individuals were covered and surveyed across each of the 4 regions of the
country. Within a city, 5 geographical locations were chosen, one each in the
north, south, east, west and central parts of the city. From each location
within a city an equal number of households from the five socio-economic
classes A, B, C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the sample
data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307
5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
Rajkot (Guj) 5 lakh - 10 lakh 301
West
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
East
Raniganj (WB) 1 lakh – 5 lakh 300
50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
South
Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300

Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the Internet, at
each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from anywhere
(home or any location outside)? And
X If any member of the household use the Internet ‘at least once a month’
from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile of the

head of the household, their knowledge of English, computer usage, and asset
ownership of the household were also asked from the respondent. The usage of
computer and Internet was separately checked for each member of the
household from the respondent.
The above information about the head of the household, especially their
education and occupation profile (thereby identifying their socio-economic or
SEC classification) together with the town size class and region were used to
link up to the similar authentic Government of India data to estimate the
Internet user-ship as well as to generate the appropriate 'multipliers' that were
to be applied to the data collected from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on internet
usage patterns and other media usage patterns among the various types of net
users. This was done through a 'large-scale' online survey conducted between
end-April to mid-May 2007 among the users of three of the biggest and most
generic portals in India, namely Yahoo, Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail) were
used through online survey campaigns to target the widest possible base on
internet users in a random manner and collect responses (as these three email
portals together cover almost all email users with a personal email id in the
country). At the same time, to cover for whatever may have got missed out in
these survey campaigns on email portals, a parallel 'contextual search' based
survey ad campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these portals
among their users. The overall online survey campaign used a combination of
banner ads, e-mailers and contextual search ads through these portals.
The online survey was conducted using an e-questionnaire segmented into three
sections. The questionnaire was pre-tested and timed to take approximately
15-20 minutes for a respondent to complete depending on the speed of
comprehension and answering of the questions. The questionnaire was
structured and designed to reduce the level of 'respondent fatigue' to an extent
that was practically possible.
In this year's study, the information area coverage (in the online questionnaire)
was also enhanced and fine tuned somewhat to keep abreast with the changing
and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like blogging,
social networking and language content checking were included.
X In terms of capturing website preferences, 6 more online activity categories

were included this year to take their coverage to 21. The new categories
added were instant messaging, real estate, online info search engine in
local languages, astrology, online share trading and online
learning/education.
X The question about 'blogging' was fine tuned to segregate usage behavior
between only reading blogs, posting comments on blogs and having a blog
site of one's own.
In the online questionnaire, a response format of 'clicking' a single or multiple

options among the various given options was used for most questions. For each
of these questions it was also possible for a respondent to answer 'none' or 'any
other'. However, wherever the respondents were asked to give preferences for
websites or brand names, only a text box was provided for them to type the
name on their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were solicited
'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a significant

cash prize was also announced for one selected respondent to be given at the
end of the survey.
Over 26,000 unduplicated and clean responses were collected from the online
survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were
complete on user profiles and their net usage behavior information. Around
14,200 responses were complete in all aspects, including various online
activities undertaken and website preferences. Thus, the responses from the
three sections of the online survey have different valid sample bases and have
been reported accordingly.
All the usable responses after data cleaning were then collated, crosschecked
and processed for tabulation and analysis. While doing the tabulation, any
errors and spelling mistakes in typing of the brand names, etc. By the
respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land survey
were incorporated into the usable online survey responses to make them more
'representative' of the entire urban online population. Further, for questions
that asked for preferred websites names, to remove the possible 'source' bias
towards any specific generic portal among the three generic portals used, an
'equalization' correction factor was also incorporated.
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences of
online Indians. This database was then used for making 'insightful' analysis and
conclusions as contained in the various reports of the India Online 2007 study.
India Online 2007
Last but not least, in this year's reports we have brought in the presentation of
the 'changes' in the usage behavior and preferences vis-à-vis the last year.
Wherever relevant, these changes have been presented graphically along with
all the current year's data charts, graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage among
the smaller towns (down to 20,000 population town classes), and among all the
socio-economic classes in this year's land survey, there is likely to be an
element of 'correction' seen in this year's data (as compared to the previous
year's). These corrections are likely to be more visible in some of the
demographic, socio-economic and economic profile of online Indians. The
correction factor may also apply, though assumedly not to the same degree, to
the current year's data on net usage behavior and website preferences.
Executive Summary
Sharing pictures online is still a ‘secondary’ level online activity. 40% of all
regular urban online Indians share pictures online. At this level of usage, the
activity ranks 21st in terms of overall popularity among all online activities and
qualify as a ‘secondary’ level online activity. In numbers, around 10 million
online urban Indians currently engage in online picture sharing.
Online picture sharing goes beyond owning a camera. At 72%, 3 out of 4

online picture sharers own a still photography camera of some sort. If this may
indicate a direct linkage between ownership of camera and sharing pictures
online, it is not so. Only 24% of all camera owning internet users share picture
online. The rest 76% despite having a camera in the household do not share
pictures online.
Thus, sharing pictures online is not about just owning a camera and having a
net connection. It is more about a ‘felt’ need to share pictures online. No
surprise then that 28% of all online picture sharers share pictures online despite
not having a camera in their household.
Online picture sharers are noticeably ‘younger’ net users. Online picture
sharers are largely male and distinctly ‘younger’ in their age profile. Half of
them (52%) fall below 25 years of age. Accordingly, they are noticeably less
employed and ‘chief wage earners’ of their households.
Overall online picture sharers show fairly similar ‘socio-economic’ profile as the
regular net users - they come almost equally from the metros and show fairly
average levels of preference for ‘English’ as a language of reading. It is mainly
in their income and asset ownership profiles that online picture sharers are
‘superior’ to the overall net users.
Online picture sharers owning a camera are distinctly more ‘well-off’. Online
picture sharers who own a camera come form more affluent households,
irrespective of whether they earn themselves or not. They are relatively more
‘mature’ in their age profile, come relatively more from the metro cities, and
are relatively more comfortable in reading in English. On the other hand, the
non-camera owning online pictures sharers are relatively younger in age, come
more from non-metro towns, especially from South India, and have marginally
more ‘techie’ functional backgrounds.
However, camera-owning online picture sharers show distinctly higher

ownership levels of all kinds of household and financial assets especially the
more ‘evolved lifestyle’ oriented ones.
Online picture sharers are the more ‘seasoned’, ‘heavier’ and ‘savvier’
internet users. The internet experience of online picture sharers is noticeably
higher, they access the net significantly more from home than the overall net
users and are noticeably ‘heavier’ users of internet in terms of duration of use.
Here again, the camera owning online picture sharers come out as significantly
more ‘experienced’ and ‘heavier’ users of the net, especially from home.
Online picture sharers are more involved in ‘personal interactivity’ than

‘social interactivity’. Though the inclination to be involved in social
India Online 2007
networking activities and join online communities is higher among online

picture sharers than overall net users, it is not as high as one would expect it to
be. In fact, social networking/online communities rank only 10th among the
popular online activities that online picture sharers undertake more than the
overall net users.
Overall, online picture sharers stand out for undertaking ‘personal interactivity’
activities (chatting/instant messaging, dating/friendship, e-greetings) and
checking cinema/movies/music content online significantly more. They also buy
online noticeably more (50% as against 43% of all internet users).
Google is the most ‘salient’ online brand among them. Google is both the
most top of mind recalled website, as well as the most used website overall,
among the online picture sharers. Yahoo follows at the second spot for both. In
terms of their website preferences for various specific online activities, while
camera-owning online picture sharers show highly similar preferences as the
overall net users, the camera non-owning ones do show some ‘distinctive’
website preferences.
Key Findings
Sharing pictures online is still a ‘secondary’ level online activity
Though a significant 40% of all regular urban online Indians are sharing pictures
online, at this level of usage, the activity falls short of establishing itself among
the mainline online activities (those with usage levels exceeding 50%). The
activity ranks 21st in terms of overall popularity among all the online activities
undertaken by regular urban online Indians.
In terms of numbers, around 10 million online urban Indian engage in online

picture sharing.
Table 2: Popularity of various internet activities
Rank Online Activity % All Internet Users In Millions
1 Emailing 95% 24.0

2 Job Search 73% 18.4
3 Instant messaging 62% 15.6
4 Check news 61% 15.4
5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check Sports 57% 14.4
8 E-greetings 57% 14.4
9 Online games 54% 13.7
10 Dating/Friendship 51% 12.9
11 Mobile contents (ringtones, games, etc) 50% 12.5
12 Search work related info 49% 12.3
13 Matrimonial search 48% 12.0
14 Educational / Learning material 48% 12.0
15 Screensavers/wallpapers 46% 11.5
16 Astrology 46% 11.5
17 Check financial info 45% 11.4
18 Search for product information 45% 11.2
19 Social networking / Communities 44% 11.0
20 Buy online 43% 10.9
21 Share pictures 40% 10.0
Three out of 4 online picture sharers own a camera, but online

picture sharing goes beyond owning a camera
A majority of online picture sharers (72%) own a still photography camera of
some sort. Only 1 in 4 (28%) do not. This also means that of all internet users 3
out of 10 (29%) own a camera and share pictures online, while 1 out of 10 (11%)
do not own a camera but still share pictures online.
India Online 2007
Table 3: Camera ownership among online picture sharers
Online Picture All Internet

Camera Ownership
Sharers Users
Own camera 72% 29%
Do not own camera 28% 11%
Total 100% 40%
As the bulk of online picture sharers own a camera it may appear that there
might be a direct linkage between ownership of camera and sharing pictures
online among the net users. However, this is not the case. Only 24% of camera
owning internet users share picture online. The rest 76% despite having a
camera in the household do not share pictures online.
Clearly, then sharing pictures is not just about owning a camera and having a
net connection, it is more about a ‘felt’ need to share pictures online. That is
why about 11% of all internet users (and 28% of online picture sharers) share
pictures online despite not having a camera in their household.
Table 4: Online picture sharing among camera owning net users
All Internet Users

Camera Ownership
Owning Camera
Share pictures online 24%
Do not share pictures online 76%
Total 100%
Online picture sharers are noticeably ‘younger’ net users

Although like the regular net user online picture sharers are largely male (81%),
they are distinctly ‘younger’ in their age profile. While only 42% of all net users
are below 25 years of age, a significantly higher 52% of online picture sharers
belong to these age groups. In line with their younger age profile, online
picture sharers are noticeably less employed and ‘chief wage earners’ of their
households as compared to the regular net users.
At an overall level, online picture sharers show fairly similar ‘socio-economic’

profile as the regular net users. If 57% of them come from SEC ‘A’ and ‘B’
households then an almost similar 56% of all net users also come form these
households. Online picture sharers also come almost equally from the metros
and show fairly average levels of preference for ‘English’ as a language of
reading.
It is mainly in their income and asset ownership profiles that online picture
sharers show some superiority over the overall net users. At 27% not only a
marginally higher proportion of them come from above Rs.30,000 monthly
family income households (against 23% for all net users), but they show
noticeably higher ownerships of most household and financial assets, especially
of products like computer/laptop, camera, fridge, washing machines, AC, video
camera, credit/debit cards, fixed deposits, etc.
Those owning a camera are somewhat more ‘mature’ and distinctly

more ‘well-off’
Online picture sharers who own a camera are neither more employed nor more
‘heads’ of their households (chief wage earners) than those who do not own a
camera, yet, they show much more ‘premium’ socio-economic profiles and
distinctly higher affluence levels. Clearly then, they come form more affluent
households, irrespective of whether they earn themselves or not.
In comparative terms, the camera owning online picture sharers are relatively
more ‘mature’ in their age profile (only 50% of them being under 25 years of
age), come relatively more from the metro cities (40%), and are relatively more
comfortable in reading in English (47%). On the other hand, the non-camera
owning online pictures sharers are relatively younger in age, come more from
non-metro towns, especially from South India, and have marginally more
‘techie’ functional backgrounds.
However, when it comes to incomes and asset ownerships, camera-owning

online picture sharers are miles ahead of the ones who do not own a camera.
They show distinctly higher ownership levels of all kinds of household and
financial assets especially the more ‘evolved lifestyle’ oriented ones,
somewhere indicating that ‘owning camera’ itself may still be considered a part
of an evolved lifestyle by many net users.
Table 5: Key demographic and socio-economic profile of online picture sharers

All
Online Picture Online Picture All
Sharing
Attribute Sharers with Sharers without Internet
Pictures
Camera Camera Users
Online
Sample Base 3,985 1,517 5,502 25,060
Male users 80% 83% 81% 82%
Users below 25 years age groups 50% 57% 52% 42%
From metro city markets 40% 35% 38% 37%
Users from southern region 39% 51% 42% 40%
User prefer to read in English 47% 34% 43% 41%
User from SEC ‘A’ & ‘B’ 61% 47% 57% 56%
Employed user 54% 53% 54% 62%
Users from a ‘techie’ background 21% 24% 22% 18%
User is chief wage earner of the HH 38% 38% 38% 47%
Rs.30,000+ family income 32% 14% 27% 23%

Car ownership in the HH 40% 13% 32% 28%
Credit card ownership in the HH 46% 25% 40% 35%
Computer/laptop owned in the HH 82% 59% 75% 67%
India Online 2007
Table 6: Ownership of key household and financial assets among online picture
sharers
Online Picture Online Picture All Sharing
All Internet
Asset Sharers with Sharers without Pictures
Users
Camera Camera Online
Sample Base 3,985 1,517 5,502 25,060
Home 74% 45% 65% 58%
Color TV 97% 89% 95% 92%
Mobile Phone 96% 86% 93% 90%
Fridge 89% 64% 82% 75%
Washing Machine 73% 39% 63% 57%
Microwave 36% 9% 28% 24%
Air Conditioner 37% 12% 30% 25%
Video Camera 33% 4% 25% 20%
Bank Account 91% 75% 86% 82%

Life Insurance 72% 48% 65% 61%
Medical
45% 20% 38% 33%
Insurance/CGHS
Debit Card 65% 46% 60% 52%
Fixed Deposits 50% 20% 42% 34%
Mutual Funds 32% 11% 26% 22%
Shares of
29% 12% 24% 20%
Companies
Online picture sharers are the more ‘seasoned’, ‘heavier’ and

‘savvier’ internet users
The internet experience of online picture sharers is noticeably higher – while
68% of them have been online for at least 2 years this figure drops to 63%
among all internet users.
At 69% they also access the net significantly more from home than the overall
net users (59%). They also access the net somewhat more from cyber cafes (52%
as compared to 47% for all net users) but marginally less from place of work as
compared to overall net users.
Their internet usage is also noticeably ‘heavier’ in terms of duration of use. For
instance, 87% of online picture sharers go online at least once daily from home
and 29% use the net for more than 2 hours a day (heavy internet users) as
compared to 84% and 22% respectively among all internet users. In fact, online
picture sharers are heavier users of the net per se, be it from office, from
home, during weekends or during weekdays.
Here again, the camera owning online picture sharers come out as significantly
more ‘experienced’ and ‘heavier’ users of the net, especially from home. Non
camera owning online picture sharers access the net relatively more from cyber
cafes (56%) than the camera owning ones (51%).
Table 7: Key net usage behavior dynamics of online picture sharers

All Internet
Attribute Sharers with Sharers without Pictures
Users
Sample Base 3,985 1,517 5,502
25,060
2 years+ of net usage experience 71% 59% 68% 63%
Users accessing the net from home 76% 51% 69% 59%
Users accessing the net from office 76% 73% 75% 78%
Users accessing the net from cyber cafe 51% 56% 52% 47%
Broadband connection at home 74% 65% 72% 68%
Users accessing net daily from home 88% 84% 87% 84%
Users accessing net daily from office 87% 82% 86% 86%
Heavy users (2 hrs+/day) from home 31% 24% 29% 22%
Heavy users (2 hrs+/day) from office 35% 33% 35% 29%
Some other salient points regarding internet access dynamics of this segment
are:
X While the same proportion of both camera owning and non-owning online
picture sharers access the net from ‘home only’ at 14% each, a significantly
higher proportion of camera-owning ones access it form both home and
place of work at 30% than non-owning ones at 19%.
X While the same proportion of both camera owning and non-owning online
picture sharers access the net over 5 times a day from place of work (43%
each), a noticeably higher proportion of camera-owning ones access it over
5 times a day form home at 31% than non-owning ones at 26%.
X Internet related problems are more visible among online picture sharers
with a relatively higher incidence of complaints across all types of
problems. Of these - spam/junk mail, virus/spyware and unsolicited
ads/pop-ups are noticeably more pronounced issues, more so with the
camera-owning ones.
Chart 1: Problems faced by online picture sharers while surfing the Internet
Current Year Slow website opening Virus / spyware

Spam / junk mails Unsolicited ads/pop-ups
Difficult to connect
80%
66% 66% 66%
58% 56% 56% 62%
57% 55% 54%
60% 50% 51%
42% 49% 49% 45%
38% 39% 38%
35%
40%
20%
0%
Own Camera Don't Own Camera All Sharing All Internet Users
Pictures
India Online 2007
Only half of online picture sharers are involved in social networking

and are members of online communities
Though the inclination to be involved in social networking activities and join
online communities is higher among online picture sharers per se, it is not as
high as one would expect it to be. While 44% of all internet users are involved
in social networking and 41% are members of online communities, only a
noticeably higher 55% of online picture sharers are involved in social networking
with 51% being members of online communities.
In fact, social networking/online communities rank only 16th in the overall

popularity of all online activities undertaken by online picture sharers, and rank
only 10th among the online activities that online picture sharers undertake
relatively more as compared to the overall net users.
Chatting tops among the various online activities that online picture sharers
undertake significantly more than the overall net users. At a broad level, online
picture sharers stand out for undertaking ‘personal interactivity’ activities
(chatting/instant messaging, dating/friendship, e-greetings) and checking
cinema/movies/music content online significantly more.
Table 8: Popular online activities online picture sharers undertake relatively

more (Top 15)
% Camera % Camera Non-
% All Online % Online
Owning Online owning Online
Online Activity Picture Sharers Picture Sharers
Picture Sharers Picture Sharers
Undertake Undertake More
Undertake Undertake
Chatting 79% 75% 78% +19%
Movies 50% 42% 48% +18%
Screensavers/wallpapers 64% 63% 64% +18%
Check cinema content 47% 42% 46% +18%
Check hobby related info 49% 39% 46% +15%
Dating/Friendship 65% 65% 65% +13%
E-greetings 72% 66% 70% +13%
Music 73% 72% 73% +13%
Instant messaging 75% 72% 74% +12%
Social networking / Communities 56% 51% 55% +11%
Check health & lifestyle info 43% 36% 41% +11%
Online games 65% 65% 65% +11%
Mobile contents (ring tones, games, etc.) 61% 60% 60% +11%
Search for product information 58% 48% 55% +10%
Adult content 30% 25% 29% +10%
Between the camera-owning and non-owning online picture sharers, the

camera-owning ones check cinema/movies online relatively more. They also
check out hobby related info and undertake product search on the net
significantly more. In comparison, the camera non-owning ones do not
undertake any online activity more than the camera-owning ones, but
undertake most other online activities almost equally.
Other than that, online picture sharers participate in blogs more (37% against
30% amongst all net users), and even have more number of email accounts (3.3
against 3.0 among all internet users). At 3.4 camera-owning picture sharers
have only marginally higher average email account ownerships as compared to
3.2 among the camera non-owning ones.
Online picture sharers make relatively ‘better’ online consumers

Online picture sharers are generally more receptive to all types of online
marketing stimuli, be it online contests, banner ads, sponsored search ads or e-
mailers. They also buy online noticeably more – 50% of online picture sharers
have ever bought online compared to 43% amongst all internet users.
Table 9: Response to online marketing stimuli and online buying behavior

Online Picture Online Picture All Sharing All
Sharers with Sharers without Pictures Internet
Camera Camera Online Users
Sample Base 3,985 1,517 5,502 10,888
Participated in an online contest 53% 41% 49% 43%
Clicked a banner ad 56% 45% 53% 47%
Clicked a sponsored search ad 46% 35% 43% 37%
Clicked a product/service e-mailer 21% 11% 18% 14%
Online buyers 54% 41% 50% 43%

Bid/Bought in an online auction 29% 22% 27% 23%
Google is the most ‘salient’ online brand overall among online picture
sharers
Google is the most top of mind recalled website among online picture sharers at
32% followed by Yahoo at 27%. This is in contrast to overall net users among
whom Yahoo is a more top of mind recalled online brand overall at 30% rather
than Google (27%).
In terms of actual usage, a similar picture emerges. While Google leads overall
at 30% usage level among online picture sharers Yahoo follows at only 25%.
Table 10: Most used websites overall among online picture sharers
All Internet
Website Sharers with Sharers without Pictures
Users
Sample Base 3,952 1,495 5,447 14,075
Google 31% 30% 30% 29%
Yahoo 25% 27% 25% 27%
Orkut 11% 10% 11% 8%
Rediff 9% 11% 9% 11%
Gmail 4% 6% 5% 4%
Hotmail 1% 1% 1% 2%
Indiatimes 1% 0.3% 1% 1%
Moneycontrol 0.4% 1% 1% 1%
Wikipedia 1% 1% 1% 1%
Contest2win 0.6% 0.2% 0.5% 0.3%

India Online 2007
Table 11: Most used websites on preferred basis for specific online activities
Online Picture Online Picture

All Sharing All Internet
Online Activity Sharers with Sharers without
Pictures Online Users
Camera Camera
Info Search – Local Languages Google, 75% Google, 78% Google, 76% Google, 74%
Info Search – English Google, 76% Google, 76% Google, 76% Google, 75%
Social Networking Orkut, 66% Orkut, 61% Orkut, 65% Orkut, 64%
Instant Messaging Yahoo, 65% Yahoo, 64% Yahoo, 65% Yahoo, 63%
Emailing Yahoo, 53% Yahoo, 55% Yahoo, 53% Yahoo, 53 %
Dating / Friendship Orkut, 43% Orkut, 37% Orkut, 41% Orkut, 36%
Online Shopping Ebay, 40% Ebay, 33 % Ebay, 38% Ebay, 34%
Online Education Google, 33% Google, 33% Google, 33% Google, 34%
Job Search Naukri, 36% Naukri, 36% Naukri, 36% Naukri, 37%
Espnstarsports, Espnstarsports, Espnstarsports, Espnstarsports,
Sports Content
32% 33% 32% 29%
Matrimonial Search BM, 29% BM, 29% BM, 29% BM, 29%
ICICIDirect,
Online Share Trading ICICIDirect, 34% ICICIDirect, 40% ICICIDirect, 35%
36%
Astrology Yahoo, 25% Astrology, 25% Yahoo, 22% Yahoo, 22%
Real Estate Info Google, 16% Realestates, 20% Google, 16% Google, 17%
Online Music Raaga, 22% Raaga, 28% Raaga, 24% Raaga, 22%
Online Games Yahoo, 17% Zapak, 20% Zapak, 18% Yahoo, 18%
Local language content MM, 10% Google, 15% MM, 11% Google, 12%
Blog Site Google, 20% Yahoo, 23% Google, 21% Google, 21%
Makemytrip,17
Online Travel Makemytrip, 21% Yatra, 17% Makemytrip,18%
%
Moneycontrol,
Financial News & Info Yahoo, 15% Google, 13% Yahoo, 14%
13%
Online News Yahoo, 14% Yahoo, 14% Yahoo, 14% Yahoo, 14%
Mobile Content Yahoo, 16% Nokia, 12% Yahoo, 14% Yahoo, 14%
Cinema Content Yahoo, 13% Google, 11% Yahoo, 12% Yahoo, 11%
BM – Bharatmatrimony, MM – Malayala Manorama
Some highlight points on popularity of usage of websites for various specific

online activities are:
X At an overall level, the most popularly used website is different among

online picture sharers for only 2 specific activities – online games and local
language content checking. For all the other 21 categories surveyed, online
picture sharers also prefer to use the same website the most as the overall
net users.
X Camera-owning online picture sharers show similar top most website

preference for almost all the online activities as the overall net users
(except local language content checking).
X It is the camera non-owning online picture sharers who show fairly

‘distinctive’ website preferences for a whole lot of online activities, in fact
8 of them – astrology, real estate, online games, blog site, online travel,
financial info/news, mobile content and cinema content.
X At the overall online picture sharer level, Yahoo edges past Google to
emerge as the leading website for more specific online activities. While
Yahoo leads in 6 specific online categories Google leads in 5. The picture is
similar to the overall net user level, where Yahoo leads in 7 categories and
Google in 6.
X Yahoo leads somewhat more among the camera-owning online picture

sharers, where it leads in 8 online categories against 5 for Google. It’s the
opposite with camera non-owning online picture sharers. Here Google leads
in 6 categories and Yahoo in 4. This preference pattern also indicates that
compared to the camera-owning ones, camera non-owning online picture
sharers tend to use ‘specialized’ websites somewhat more - while the
former group uses a ‘generic’ portal the most for 13 online activities, the
latter group uses a ‘generic’ portal the most for only 10 online activities.
Some highlight points on the media habits of online picture sharers

are:
X While online picture sharers are just marginally ‘heavier’ watchers of TV
and ‘listeners’ of radio, they are marginally ‘lighter’ readers of
newspapers.
X Just like the overall net users, Star Plus is the most popular TV channel
among the online picture sharers of both types (camera-owning and non-
owning).
X While The Times of India is the most popular newspaper among both the
types of online picture sharers, The Hindu is almost an equally popular
newspaper among the camera non-owning ones (in line with their higher
South India skew).
X India Today is the most popular magazine among both the types of online
picture sharers. However, when it comes to the second most popular
magazine, while Reader’s Digest is relatively more popular among the
camera-owning ones, it is Star Sports among the camera non-owning ones
(in line with their younger age profile).
X Radio Mirchi is the most popular, and an equally popular, radio channel
among both the types of online picture sharers.
X Like the overall net users, camera-owning online picture sharers recall Sony
as the most top of mind brand of all. In comparison, camera non-owning
online picture sharers recall Nokia as the most top of mind of all, recalling
it marginally more top of mind than Sony.
India Online 2007
Detailed Findings-
Online Sharing Picture
Popularity of the
Activity
Activity All Users (Proportion) All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Check Sports 57% 14.4
E-greetings 57% 14.4
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2

Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7

Base: 25,060
India Online 2007
Demographic Profile
Chart 2: Gender breakup
Current Year M ale Female
100%
80% 83% 81% 82%
80%
60%
40%
20% 17% 19% 18%
20%
0%
Own Camera Don't Own Camera ASP All Internet Users
Base: 5,502
Chart 3: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
50%
41%
37% 38%
40% 33% 36%
33% 33% 31%
30%
20% 15%
13% 14%
11%
10%
0%
Base: 5,502
India Online 2007
Chart 4: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

50% 47% 46% 45%
42%
40%
31%
29% 30%
30% 29%
20% 14% 15% 14% 15%

12% 11% 12%
10%
10%
0%
Base: 5,502
Chart 5: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
50%
40%
40% 38% 37%
35% 33%
30% 30% 30%
30%
20%
16%
20% 14% 15% 15% 17% 14%
16%
10%
0%
Base: 5,502
India Online 2007
Table 13: Top 10 cities
Cities Own Camera Don't Own Camera ASP All Internet Users
Delhi 13% 9% 11% 12%
Mumbai 11% 11% 11% 10%
Bangalore 7% 6% 7% 6%
Hyderabad 6% 7% 6% 5%
Chennai 5% 5% 5% 4%
Kolkata 4% 2% 4% 3%
Pune 3% 2% 3% 3%
Ahmadabad 2% 1% 2% 2%
Lucknow 1% 1% 1% 1%
Visakhapatanam 1% 1% 1% 0.9%
Base: 5,502
Chart 6: Region-wise break-ups
Current Year North East South West
60%
51%
42%
39% 40%
40%
26% 25% 26% 26%

22%
21% 17% 20%
20%
14% 12% 12%
6%
0%
Base: 5,502
India Online 2007
Table 14: Preferred language of reading

1
Language Own Camera Don't Own Camera ASP All Internet Users
English 47% 34% 43% 41%
Hindi 16% 17% 16% 19%
Tamil 5% 10% 7% 6%
Telugu 6% 9% 7% 6%
Marathi 4% 6% 5% 5%
Malayalam 4% 6% 4% 4%
Gujarati 3% 4% 4% 4%
Kannada 3% 4% 4% 4%
Bengali 4% 2% 3% 3%
Oriya 2% 2% 2% 3%
Base: 5,502
1
ASP- abbreviation for All Sharing Picture
Socio-Economic Profile
Chart 7: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

40%
32% 32% 32%
30%
29%
30% 29%
26% 24%
23%
21%
18%
20% 17%
16% 15%
15% 14%
9%
10% 6% 7% 7%
0%
Base: 5,502
India Online 2007
Chart 8: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream 39%
40% 36%
33% 34%
30% 28%
30% 25% 28%
24% 23% 25%
22%
20%
10%
0%
Base: 5,502
Chart 9: Occupational break up
Current Year Unemployed Employed
70%
62%
60% 54% 53% 54%
47% 46%
50% 46%
38%
40%
30%
20%
10%
0%
Base: 5,502
India Online 2007
Chart 10: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

60%
54%
52% 50%
46%
40%
21% 24% 22%

19% 19%
20%
19% 18% 19%
11% 9% 10%
8%
0%
Base: 2,930
Chart 11: Head of the household
Current Year Head of the household Not head of the household
80%
63% 62% 62%

60% 53%
47%
38% 38% 38%
40%
20%
0%
Base: 5,502
India Online 2007
Economic Profile
Chart 12: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

49%
50%
41%
40% 39%
40% 37% 38%
33%
30% 27%
18%
20% 16% 13%
14% 9% 11% 10%
10%
5%
0%
Base: 4,528
Chart 13: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others

49%
50%
42% 44%
40%
40%
40%
32%
28%
30%
20%
13% 13%
8% 9%
10% 6%
0%
Base: 5,502
India Online 2007
Chart 14: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
77%
80%
68% 67%
64%
60%
40% 36% 34%

33%
23%
20%
0%
Base: 5,502
Table 15: Household asset ownership
Asset Own Camera Don't Own Camera ASP All Internet Users
Color TV 97% 89% 95% 92%
Mobile Phone 96% 86% 93% 90%
Bank Account 91% 75% 86% 82%
Fridge 89% 64% 82% 75%
Cable TV connection/DTH 84% 65% 79% 72%
Computer/Laptop 82% 59% 75% 67%
Camera 100% 0.0% 72% 64%
Landline Phone 77% 51% 70% 62%
Home 74% 45% 65% 58%
Music System/DVD/MP3 74% 36% 63% 55%
Debit Card 65% 46% 60% 52%
Credit Card 46% 25% 40% 35%
Medical Insurance/CGHS 45% 20% 38% 33%
Microwave 36% 9% 28% 24%
Mutual Funds 32% 11% 26% 22%
Demat Account 29% 14% 25% 21%
Share of Companies 29% 12% 24% 20%
IPod 20% 5% 15% 10%
Chit Fund Deposits 10% 7% 9% 7%
Base: 5,502
India Online 2007
Chart 15: Current loan liabilities
Current Year Home Loan Personal Loan Car Loan
50% 43% 45%

43% 43%
40%
30%
23% 22%
20% 20%
20% 17%
14% 12%
10% 7%
0%
Base: 5,502
Net Usage Status

Chart 16: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years
80% 71%
68%
63%
59%
60%
40%
22% 19%
15% 14% 17% 16% 20%
20% 16%
0%
Base: 5,502
India Online 2007
Chart 17: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
76% 76% 78%
80% 73% 75%
69%
56% 59%
60% 51% 52%
51%
47%
40%
20%
0%
Base: 5,502
Chart 18: Type of internet connection at home
Current Year Regular Dial Up Broadband Others

80% 74% 72%
65% 68%
60%
40%
15% 17% 15%

20% 16%
8% 9% 9% 10%
0%
Base: 3,766
India Online 2007
Chart 19: Type of internet connection at office
Current Year Regular Dial Up Broadband Others

80%
62% 61% 61%

58%
60%
40%
20% 16% 15% 13%

12%
5% 7% 6% 7%
0%
Base: 4,203
Chart 20: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40% 36% 35% 35%
33%
30%
20% 18% 18% 17%

17%
10% 10% 10%

9%
10%
0%
Base: 3,766
India Online 2007
Chart 21: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
30% 28% 27% 28%

26%
20%
16% 15%
15% 15%
11% 10% 11%
9%
10%
0%
Base: 4,203
Net Usage Dynamics

Chart 22: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100%
88% 84% 87%
84%
80%
60%
40%
20% 16% 12% 14%

11%
1% 1% 1% 2%
0%
Base: 3,657
India Online 2007
Chart 23: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily Less than once a week
100% 87% 86% 86%

82%
80%
60%
40%
15% 12% 11%
20% 11%
2% 3% 2% 3%
0%
Base: 3,755
Chart 24: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight
55% 54%
60% 49% 50%
40%
18% 19% 18% 20%
20% 8% 7% 8% 9%
0%
Base: 3,576
India Online 2007
Chart 25: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

60% 55%
53% 52%
51%
40%
20%
11% 11% 11% 12%
3% 4% 3% 4%
0%
Base: 3,740
Chart 26: Duration of pc usage from home
Current Year Light users M edium users Heavy users

80%
67%
63% 63% 63%
60%
40%
25% 23%
22% 22%
20% 15% 12% 14% 12%
0%
Base: 3,854
India Online 2007
Chart 27: Duration of internet usage from home

50%
43%
41%
40% 36% 36% 35%
34% 35% 35%
31%
29%
30%
24% 22%
20%
10%
0%
Base: 3,633
Chart 28: Duration of pc usage from office
60%
53%
49% 50%
47%
40%
31% 31%
29%
26%
21% 22% 21% 22%
20%
0%
Base: 3,836
India Online 2007
Chart 29: Duration of internet usage from office

50% 45%
43%
40% 41%
40% 35% 35%
33%
30% 29%
25% 26%
24% 25%
20%
10%
0%
Base: 3,655
Chart 30: Time spent by internet users on watching TV

50%
43% 42% 43% 42% 44%
42% 43%
40%
40%
30%
20% 16% 16% 16%

13%
10%
0%
Base: 4,944
India Online 2007
Chart 31: Time spent by internet users on reading newspaper
50% 48% 47% 48% 46%

39% 41% 40% 41%
40%
30%
20%
13% 12% 13% 14%
10%
0%
Base: 5,063
Chart 32: Time spent by internet users on listening to radio

80%
71% 70% 72%
67%
60%
40%
22% 19%
18% 19%
20%
11% 11% 11%
10%
0%
Base: 3,548
India Online 2007
Preferred Net Activities

Activity Own Camera Don't Own Camera ASP All Internet Users
Share pictures 100% 100% 100% 40%
Emailing 97% 97% 97% 95%
Chatting 79% 75% 78% 59%
Job Search 76% 80% 77% 73%
Instant messaging 75% 72% 74% 62%
Music 73% 72% 73% 60%
E-greetings 72% 66% 70% 57%
Check news 69% 64% 68% 61%
Check Sports 66% 67% 66% 57%
Online games 65% 65% 65% 54%
Dating/Friendship 65% 65% 65% 51%
Screensavers/wallpapers 64% 63% 64% 46%
Mobile contents (ring tones / games, etc.) 61% 60% 60% 50%
Search work related info 58% 52% 56% 49%
Matrimonial search 55% 58% 56% 48%
Search for product information 58% 48% 55% 45%
Social networking / Communities 56% 51% 55% 44%
Educational / Learning material 55% 54% 55% 48%
Astrology 53% 52% 53% 46%
Check financial info 53% 49% 51% 45%
Buy online 55% 42% 51% 43%
Movies 50% 42% 48% 29%
Check hobby related info 49% 39% 46% 32%
Check cinema content 47% 42% 46% 28%
Check real estate info 43% 41% 43% 37%
Check health & lifestyle info 43% 36% 41% 30%
Net banking 40% 32% 38% 30%
Check business/Financial news 39% 31% 37% 30%
Check personal travel related info 39% 25% 35% 26%
Business/professional networking 36% 31% 35% 26%
Check / read blogs 35% 31% 34% 27%
Look for Seminar/workshops 34% 28% 32% 24%
Online bill payment 34% 22% 31% 22%
Adult content 30% 25% 29% 18%
Buy other than travel products 32% 19% 28% 24%
Check business travel related info 28% 19% 26% 19%
Net telephony 23% 19% 22% 13%
Comment on blog post 19% 15% 18% 12%
Online stock trading 19% 10% 16% 13%
Local language webiste usage 13% 13% 13% 12%
Have a blog site of own 11% 9% 10% 7%
Base: 5,502
Chart 33: Professional activities
Current Year Emailing - work related Job Search Instant messaging
100%
86% 85% 86%
80% 83%
76% 77%
80% 75% 72% 74% 73%
62%
60%
`
40%
20%
0%
Base: 5,502
India Online 2007
Chart 34: Personal activities
Current Year Emailing - personal Chatting Check news
100% 92% 92% 92% 89%

79% 75% 78%
80% 69%
64% 68%
59% 61%
60%
40%
20%
0%
Base: 5,502
Chart 35: Downloading activities
Current Year M usic Online games Screensavers/wallpapers

80% 73% 72% 73%
65% 65% 65%
64% 63% 64% 60%
60% 54%
46%
40%
20%
0%
Base: 5,502
India Online 2007
Chart 36: E-commerce related activities
Current Year E-greetings Check financial info Check real estate info
80% 73% 71%
67%
58%
60% 53% 52%
50% 46%
44% 43%
42%
40% 37%
20%
0%
Base: 5,437
Chart 37: Online shopping
Current Year Buyers Non-Buyers

59% 57%
60% 54%
50% 50%
46%
41% 43%
40%
20%
0%
Base: 5,502
India Online 2007
Chart 38: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60% 56% 53%
53%
46% 49% 47%
45% 43% 43%
41%
40% 35% 37%
20%
0%
Base: 4,441
Chart 39: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
80%
70%
62% 64% 63%
60%
40% 35% 34%

31%
27%
19% 18%
20% 15%
11% 10% 12%
9% 7%
0%
Base: 5,502
India Online 2007
Chart 40: Member of an online community
Current Year Not a member of any online community

M ember of an online community
59%
60% 55%
53%
49% 51%
47% 45%
41%
40%
20%
0%
Base: 5,502
Table 17: Membership by type of online community
Membership Own Camera Don't Own Camera ASP All Internet Users
Not a member of any online community 47% 55% 49% 59%
Alumni & Schools 10% 7% 9% 7%
Romance & Relationships 7% 5% 7% 5%
Computers & Internet 6% 7% 6% 5%
Business / Professional community 4% 3% 4% 3%
Music 4% 3% 4% 3%
Schools & Education 3% 3% 3% 3%
Games 3% 2% 3% 2%
Individuals 2% 3% 2% 2%
Arts & Entertainment 2% 2% 2% 2%
Base: 5,502
India Online 2007
Table 18: Most used local language websites (other than English)
Hindi 16% 18% 17% 19%
Malayalam 16% 17% 17% 15%
Tamil 16% 18% 16% 19%
Telugu 13% 15% 14% 13%
Marathi 11% 19% 13% 12%
Bengali 8% 2% 6% 6%
Kannada 7% 5% 6% 6%
Konkani 3% 0.0% 2% 0.8%
Oriya 2% 0.3% 1% 1%
Base: 589
Table 19: Online activities desired in other languages
Email 64% 70% 66% 61%
Chatting 57% 58% 57% 46%
Entertainment 55% 57% 56% 45%
Search information 38% 41% 39% 33%
Online news 37% 39% 37% 31%
Online learning / education 35% 39% 36% 31%
Astrology 29% 27% 28% 23%
Online shopping 25% 22% 24% 18%
Travel related information 22% 19% 21% 16%
Matrimony 18% 20% 19% 13%
Blog 18% 16% 17% 12%
Not Interested 20% 14% 18% 21%
Base: 5,502
India Online 2007
Chart 41: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware Spam / junk mails
80%
66% 66% 66%
62%
57% 58% 54% 56%
56%
60%
50% 49%
49%
40%
20%
0%
Base: 5,502
Table 20: Preferred websites - emailing
Website Own Camera Don't Own Camera ASP All Internet Users
Yahoo 53% 55% 53% 53%
Gmail 25% 22% 24% 20%
Rediff 15% 18% 16% 18%
Hotmail 5% 3% 4% 6%
Indiatimes 0.8% 0.6% 0.7% 0.9%
Sancharnet/BSNL 0.7% 0.3% 0.6% 0.7%
Sify 0.6% 0.7% 0.6% 1%
VSNL 0.4% 0.2% 0.4% 0.5%
AOL 0.1% 0.1% 0.1% 0.1%
Lycos 0.1% 0.0% 0.0% 0.2%
Base: 5,502
India Online 2007
Chart 42: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff
100% 92% 94% 93%

89%
80% 70% 67% 69%

59% 59% 59%
60% 57% 57%
40%
20%
0%
Base: 5,502
Chart 43: Number of email accounts and average per capita email ids
Current Year One Two Three
30%
30% 27% 28%
26% 26% 27%
23% 24%
20%
15%
10%
9% 9%
10%
0%
Base: 5,502
India Online 2007
Most Used Websites

Table 21: Top of mind unaided recall - all websites
Google 31% 33% 32% 27%
Yahoo 26% 29% 27% 30%
Rediff 9% 10% 9% 12%
Orkut 7% 6% 7% 5%
Gmail 3% 3% 3% 3%
Hotmail 1% 0.9% 1% 2%
Indiatimes 0.9% 0.8% 0.9% 1%
Funmaza 0.9% 0.3% 0.8% 0.2%
Moneycontrol 0.2% 2% 0.6% 0.4%
Contest2win 0.8% 0.4% 0.6% 0.6%
Base: 5,393
Table 22: Most used website - all websites
Google 31% 30% 30% 29%
Yahoo 25% 27% 25% 27%
Orkut 11% 10% 11% 8%
Rediff 9% 11% 9% 11%
Gmail 4% 6% 5% 4%
Hotmail 1% 0.8% 0.9% 2%
Indiatimes 0.6% 0.3% 0.5% 0.9%
Moneycontrol 0.4% 0.5% 0.5% 0.5%
Wikipedia 0.5% 0.6% 0.5% 0.6%
Contest2win 0.6% 0.2% 0.5% 0.3%
Base: 5,447
India Online 2007
Table 23: Info search (English)
Google 76% 76% 76% 75%
Yahoo 11% 9% 10% 10%
English 2% 5% 3% 3%
Rediff 2% 2% 2% 2%
Wikipedia 2% 0.5% 2% 1%
Dictionary 2% 1% 2% 1%
MSN 0.7% 0.8% 0.7% 1%
Altavista 0.5% 0.5% 0.5% 0.3%
Sify 0.3% 0.3% 0.3% 0.4%
Indiatimes 0.4% 0.1% 0.3% 0.5%
Base: 3,458
Table 24: Info search (local language)
Google 75% 78% 76% 74%
Webduniya 2% 0.5% 2% 1%
Manoramaonline 2% 1% 2% 2%
Khoj 2% 1% 1% 1%
Kerala 2% 0.1% 1% 1%
Guruji 1% 0.9% 1% 2%
Eenadu 0.8% 1% 0.9% 1%
Chennaionline 0.8% 1% 0.9% 0.6%
Webulagam 0.6% 0.9% 0.7% 0.8%
Jagran 0.3% 0.3% 0.3% 0.5%
Base: 1,834
India Online 2007
Table 25: Job search
Naukri 36% 36% 36% 37%
Monster 30% 28% 29% 27%
Timesjobs 13% 14% 13% 14%
Google 3% 6% 4% 5%
Yahoo 3% 1% 3% 3%
Freshersworld 1% 2% 2% 2%
Jobs 2% 1% 2% 1%
Rediff 2% 1% 1% 2%
Jobsahead 1% 0.7% 1% 1%
Base: 4,248
Table 26: Booking travel tickets
Makemytrip 21% 11% 18% 17%
Yatra 17% 17% 17% 16%
IRCTC 14% 17% 15% 15%
Google 10% 12% 10% 11%
Yahoo 9% 8% 9% 8%
Rediff 4% 6% 4% 5%
Travelguru 3% 2% 2% 2%
Travel 2% 2% 2% 3%
Cleartrip 2% 1% 2% 2%
Base: 3,082
India Online 2007
Table 27: Online shopping (other than travel tickets)
Ebay 40% 33% 38% 34%
Rediff 22% 23% 23% 25%
Google 7% 8% 7% 8%
Yahoo 7% 7% 7% 7%
Indiatimes 7% 4% 6% 7%
Futurebazaar 5% 4% 5% 6%
Shopping 3% 3% 3% 2%
Sify 2% 1% 2% 2%
Indiaplaza 1% 1% 1% 1%
Onlineshopping 0.8% 1% 0.9% 1%
Base: 3,281
Table 28: Online news
Yahoo 14% 14% 14% 14%
NDTV 11% 12% 11% 12%
Google 8% 11% 9% 9%
Rediff 9% 6% 8% 10%
Aajtak 5% 4% 5% 5%
BBC 4% 5% 4% 5%
Timesofindia 4% 4% 4% 3%
MSN 4% 3% 4% 3%
CNN 4% 4% 4% 3%
Base: 3,671
India Online 2007
Table 29: Financial news & info (rates, quotes, etc.)
Yahoo 15% 10% 14% 12%
Moneycontrol/CNBC 13% 11% 12% 13%
Google 11% 13% 12% 13%
ICICI Direct/ICICI Bank 6% 6% 6% 7%
Rediff 6% 7% 6% 6%
Sharekhan 5% 8% 6% 4%
Stockmarket 4% 3% 3% 2%
Economictimes 3% 2% 3% 3%
NDTV/NDTVprofit 3% 3% 3% 4%
Base: 2,717
Table 30: Online share trading
ICICI Direct 34% 40% 35% 36%
Sherkhan 25% 23% 25% 22%
Indiabulls 6% 16% 7% 7%
5Paisa 4% 1% 4% 3%
Kotaksecurities 3% 0.8% 3% 4%
BSE 2% 6% 3% 3%
Geojit 3% 0.5% 3% 2%
Religare 2% 1% 2% 4%
NSE 2% 0.3% 2% 3%
Reliancemoney 2% 0.9% 2% 1%
Base: 712
India Online 2007
Table 31: Real estate info
Google 16% 17% 16% 17%
Yahoo 15% 13% 14% 14%
Magicbricks 15% 10% 14% 14%
Realestates 9% 20% 12% 10%
99acres 11% 7% 10% 10%
Indiaproperty 7% 5% 6% 5%
Rediff 6% 4% 6% 7%
Property 3% 2% 3% 3%
Sify 1% 0.8% 1% 1%
Base: 2,314
Table 32: Matrimonial search
Bharatmatrimony 29% 29% 29% 29%
Shaadi 28% 26% 28% 28%
Jeevansaathi 6% 5% 6% 6%
Yahoo 6% 4% 5% 5%
Google 5% 5% 5% 6%
Matrimony 4% 7% 5% 5%
Simplymarry 5% 1% 4% 3%
Tamilmatrimony 3% 4% 3% 3%
Rediff 2% 3% 2% 3%
Matrimonial 3% 1% 2% 2%
Base: 2,989
India Online 2007
Table 33: Dating/friendship search
Orkut 43% 37% 41% 36%
Yahoo 22% 28% 24% 23%
Google 5% 8% 6% 8%
Rediff 5% 7% 5% 7%
Fropper 3% 2% 3% 3%
Hi5 2% 1% 2% 2%
Date 2% 3% 2% 2%
Friends 2% 0.6% 2% 1%
Adultfriendfinder 2% 0.6% 1% 2%
Friendfinder 2% 0.8% 1% 2%
Base: 3,452
Table 34: Social networking/communities
Orkut 66% 61% 65% 64%
Yahoo 16% 13% 15% 16%
Friends 2% 0.6% 2% 1%
MSN 1% 0.2% 1% 1%
Myspace 0.3% 2% 0.7% 0.6%
Hi5 0.9% 0.1% 0.7% 0.9%
Communities 0.7% 0.3% 0.6% 1%
Linkedin 0.6% 0.0% 0.4% 0.3%
Fropper 0.3% 0.6% 0.4% 0.4%
Bharatstudent 0.3% 0.7% 0.4% 0.4%
Base: 2,647
India Online 2007
Table 35: Online gaming
Zapak 17% 20% 18% 17%
Yahoo 17% 17% 17% 18%
Google 6% 12% 8% 9%
Games 6% 9% 7% 7%
Miniclip 5% 3% 5% 4%
Contest2Win 4% 2% 4% 3%
Indiagames 3% 3% 3% 3%
Rediff 2% 2% 2% 3%
Easports 2% 0.6% 2% 1%
Onlinegames 2% 2% 2% 2%
Base: 3,402
Table 36: Download mobile content
Yahoo 16% 11% 14% 14%
Rediff 0.0% 0.0% 0.0% 0.0%
Google 11% 9% 10% 12%
Nokia 0.0% 0.0% 0.0% 0.0%
Mobile9 0.0% 0.0% 0.0% 0.0%
Ringtones 8% 12% 9% 9%
Funmaza 0.0% 0.0% 0.0% 0.0%
Airtel 8% 7% 8% 7%
Hutch 0.0% 0.0% 0.0% 0.0%
Base: 3,237
India Online 2007
Table 37: Preferred instant messaging applications
Yahoo 65% 64% 65% 63%
Google Talk 13% 14% 13% 14%
Rediffbol 8% 10% 9% 10%
MSN 6% 4% 5% 5%
Orkut 3% 4% 3% 3%
Meebo 1% 0.5% 1% 1%
Skype 0.6% 0.1% 0.5% 0.6%
Indiatimes 0.3% 0.1% 0.2% 0.4%
AIM 0.2% 0.2% 0.2% 0.3%
Others 3% 3% 3% 3%
Base: 4,008
Table 38: Download music
Raaga 22% 28% 24% 22%
Yahoo 10% 8% 9% 10%
Cooltoad 7% 5% 6% 5%
Google 6% 7% 6% 7%
Musicindiaonline 4% 3% 4% 4%
Music 3% 4% 4% 4%
Mp3 3% 2% 3% 3%
Papuyaar 3% 2% 3% 2%
Tamilsongs 1% 5% 2% 2%
Rediff 2% 2% 2% 3%
Base: 3,812
India Online 2007
Table 39: Sports content
Espnstarsports 32% 33% 32% 29%
Cricinfo 13% 13% 13% 14%
Yahoo 13% 12% 13% 12%
Google 7% 6% 7% 8%
Rediff 6% 6% 6% 8%
Sports 5% 5% 5% 4%
Tensports 2% 3% 2% 2%
NDTV 2% 3% 2% 2%
WWE 2% 3% 2% 2%
Base: 3,423
Table 40: Cinema content
Yahoo 13% 10% 12% 11%
Google 7% 11% 8% 9%
PVR Cinemas 6% 2% 5% 5%
Indiafm 6% 4% 5% 5%
Bollywood 5% 4% 5% 5%
Movies 5% 4% 4% 3%
Santabanta 4% 3% 4% 3%
Rediff 4% 3% 4% 5%
Cinema 3% 6% 4% 4%
Idlebrain 3% 5% 3% 2%
Base: 3,294
India Online 2007
Table 41: Most used local language websites (other than English)
Malayalamanorama 10% 12% 11% 7%
Eeandu 10% 11% 10% 7%
Yahoo 10% 6% 9% 8%
Google 6% 15% 8% 12%
Webduniya 6% 4% 6% 4%
Marathiworld 3% 10% 5% 4%
Jagran 4% 3% 4% 3%
Esakal 4% 2% 4% 3%
Thinamalar 4% 1% 3% 5%
Webulagam 4% 0.7% 3% 4%
Base: 589
Table 42: Preferred blog sites
Google 20% 23% 21% 21%
Yahoo 17% 17% 17% 18%
Blogspot 14% 14% 14% 11%
Blogger 11% 10% 10% 11%
Ibibo 10% 10% 10% 10%
Rediff 9% 10% 9% 10%
Tagged 5% 0.1% 4% 2%
Debonairblog 4% 2% 3% 2%
Hi5 2% 5% 3% 2%
Mylot 2% 0.9% 2% 1%
Base: 937
India Online 2007
Table 43: Preferred astrology website
Yahoo 25% 15% 22% 22%
Astrology 17% 25% 19% 19%
Google 10% 11% 11% 11%
Rediff 8% 8% 8% 9%
Indiatimes astrospeak 7% 6% 7% 8%
Sarafreder 4% 1% 3% 3%
Horoscope 2% 5% 3% 2%
MSN 3% 3% 3% 3%
Sify 2% 2% 2% 3%
Astrolife 2% 1% 2% 2%
Base: 2,826
Table 44: Preferred online learning / education website
Google 32.8% 32.7% 32.8% 33.7%
Yahoo 11.7% 8.6% 10.8% 9.9%
Wikipedia 7.4% 4.1% 6.5% 5.7%
Rediff 3.6% 2.1% 3.2% 4.1%
Education 2.5% 3.4% 2.7% 3.2%
CBSE 2.2% 0.2% 1.7% 1.1%
W3schools 1.5% 1.8% 1.5% 1.7%
Onlinelearning 0.8% 3.5% 1.5% 1.3%
Ebizel 1.3% 1.6% 1.4% 1.3%
IGNOU 1.4% 0.9% 1.3% 1.4%
Base: 2,948
India Online 2007
Most Used Offline

Media Brands
Table 45: Favorite TV channels
TV Channel Own Camera Don't Own Camera ASP All Internet Users
Star Plus 14% 12% 13% 13%
Discovery 8% 9% 8% 7%
HBO 5% 5% 5% 4%
Star Movies 5% 3% 4% 3%
NDTV 4% 5% 4% 5%
M TV 4% 3% 4% 3%
Sun TV 4% 4% 4% 5%
Ten Sports 3% 5% 3% 3%
Aajtak 4% 2% 3% 5%
Sony 3% 3% 3% 4%
Base: 4,928
Table 46: Favorite newspapers
Newspaper Own Camera Don't Own Camera ASP All Internet Users
The Times of India 40% 28% 36% 35%
The Hindu 17% 24% 19% 18%
The Hindustan Times 6% 5% 6% 6%
Deccan Chronicle 4% 4% 4% 4%
Indian Express 3% 3% 3% 3%
Eenadu 2% 3% 2% 3%
Malyalam Manorama 2% 4% 2% 2%
The Telegraph 3% 2% 2% 3%
Dainik Bhaskar 2% 2% 2% 2%
The Economic Times 2% 1% 2% 2%
Base: 4,963
India Online 2007
Table 47: Favorite magazines
Magazine Own Camera Don't Own Camera ASP All Internet Users
India Today 22% 19% 21% 23%
Reader's Digest 7% 4% 7% 7%
The Week 5% 5% 5% 5%
Sports Star 4% 8% 5% 4%
Digit 4% 5% 4% 3%
Femina 4% 3% 4% 4%
Outlook 4% 2% 4% 4%
Film Fare 3% 3% 3% 3%
Star Dust 3% 2% 3% 2%
Business World 3% 3% 3% 2%
Base: 4,197
Table 48: Favorite radio channels
Radio Channel Own Camera Don't Own Camera ASP All Internet Users
Radio Mirchi 38% 36% 38% 38%
Radio City 12% 9% 12% 11%
Red FM 11% 13% 12% 12%
AIR 9% 10% 9% 11%
Suryan FM 5% 12% 6% 6%
Big FM 6% 4% 6% 5%
AIR FM RAINBOW 4% 5% 4% 4%
AIR FM GOLD 5% 3% 4% 5%
Fever FM 4% 2% 3% 3%
World Space 2% 2% 2% 2%
Base: 3,440
India Online 2007
Offline Brands Recalled

Table 49: TOM recall for brands
TOM Brand Own Camera Don't Own Camera ASP All Internet Users
Nokia 8% 8% 8% 7%
Sony 9% 6% 8% 8%
Tata 4% 5% 4% 5%
Nike 3% 4% 3% 3%
LG 3% 3% 3% 4%
HLL 3% 3% 3% 3%
Colgate 3% 3% 3% 3%
Reliance 3% 3% 3% 3%
Samsung 2% 3% 2% 2%
Pepsi 2% 3% 2% 2%
Base: 5,371
Segment Wise
Detailed Tables
Table 1: Gender breakup
Gender Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Male 80% 83% 81% 82%
Female 20% 17% 19% 18%
Table 2: Age group distribution
Age Group Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
13-18 yrs 13% 15% 14% 11%
19-24 yrs 37% 41% 38% 31%
25-35 yrs 33% 33% 33% 36%
36-45 yrs 10% 6% 9% 13%
46-55 yrs 4% 3% 4% 6%
Above 55 yrs 3% 0.7% 2% 2%
Table 3: City class - by population size
City Class Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Up to 1 Lakh 10% 12% 11% 12%
1-5 Lakhs 14% 15% 14% 15%
5-10 Lakhs 29% 31% 30% 29%
Above 10 Lakhs 47% 42% 46% 45%
Table 4: City class - by market size
City Class Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Metro 40% 35% 38% 37%
Urban uptowns 14% 15% 15% 14%
Emerging Towns 16% 20% 17% 16%
Others 30% 30% 30% 33%
Table 5: City wise distribution
Sample Base 3,985 1,517 5,502 25,060
Delhi 13% 9% 11% 12%
Mumbai 11% 11% 11% 10%
Bangalore 7% 6% 7% 6%
Hyderabad 6% 7% 6% 5%
Chennai 5% 5% 5% 4%
Kolkata 4% 2% 4% 3%
Pune 3% 2% 3% 3%
Ahmadabad 2% 1% 2% 2%
Lucknow 1% 1% 1% 1%
Visakhapatanam 1% 1% 1% 0.9%
Chandigarh 1% 0.7% 0.9% 0.8%
Indore 1% 0.6% 0.9% 0.7%
Jaipur 0.9% 0.7% 0.8% 0.8%
Coimbatore 0.7% 0.8% 0.7% 0.9%
Kochi 0.6% 0.8% 0.7% 0.5%
Nagpur 0.7% 1% 0.7% 0.8%
Surat 0.8% 0.5% 0.7% 0.7%
Thiruvanathapuram 0.7% 0.8% 0.7% 0.6%
Vadodara 0.8% 0.5% 0.7% 0.7%
Vijayavada 0.6% 1% 0.7% 0.5%
Bhopal 0.6% 0.5% 0.6% 0.6%
Ludhiana 0.6% 0.4% 0.6% 0.6%
Bhubaneswar 0.7% 0.1% 0.5% 0.5%
Faridabad 0.6% 0.4% 0.5% 0.6%
Madurai 0.5% 0.7% 0.5% 0.4%
Nashik 0.3% 0.5% 0.4% 0.4%
Patna 0.4% 0.5% 0.4% 0.6%
Mysore 0.4% 0.4% 0.4% 0.4%
Agra 0.4% 0.3% 0.3% 0.3%
Amritsar 0.3% 0.3% 0.3% 0.3%
Cuttack 0.2% 0.3% 0.3% 0.4%
Dehradun 0.4% 0.2% 0.3% 0.3%
Goa 0.3% 0.3% 0.3% 0.3%
kanpur 0.3% 0.5% 0.3% 0.5%
Mangalore 0.3% 0.5% 0.3% 0.2%
Rajkot 0.2% 0.4% 0.3% 0.3%
Tiruchirapalli 0.3% 0.5% 0.3% 0.3%
Allahabad 0.2% 0.3% 0.2% 0.4%
Aurangabad 0.2% 0.2% 0.2% 0.3%
Guwahati 0.3% 0.0% 0.2% 0.3%
Jabalpur 0.2% 0.2% 0.2% 0.2%
Meerut 0.3% 0.1% 0.2% 0.3%
Raipur 0.2% 0.1% 0.2% 0.2%
Ranchi 0.2% 0.1% 0.2% 0.3%
Varanasi 0.2% 0.1% 0.2% 0.2%
Assansol 0.2% 0.1% 0.1% 0.1%
Dhanbad 0.1% 0.1% 0.1% 0.1%
Jodhpur 0.1% 0.2% 0.1% 0.2%
Solapur 0.1% 0.1% 0.1% 0.1%
Others from North India 8% 8% 8% 9%
Others from South India 12% 19% 14% 14%
Others from East India 5% 4% 5% 6%
Others from West India 6% 8% 7% 7%
Table 6: Region-wise break-ups
Region Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
North 21% 17% 20% 22%
East 14% 6% 12% 12%
South 39% 51% 42% 40%
West 26% 25% 26% 26%
Table 7: Preferred language of reading
Sample Base 3,985 1,517 5,502 25,060
English 47% 34% 43% 41%
Hindi 16% 17% 16% 19%
Tamil 5% 10% 7% 6%
Telugu 6% 9% 7% 6%
Marathi 4% 6% 5% 5%
Malayalam 4% 6% 4% 4%
Kannada 3% 4% 4% 4%
Bengali 4% 2% 3% 3%
Oriya 2% 2% 2% 3%
Punjabi 1% 1% 1% 1%
Urdu 1% 0.8% 1% 1%
Awadhi 0.7% 1% 0.8% 1%
Assamese 0.8% 0.1% 0.6% 0.5%
Konkani 0.4% 0.6% 0.5% 0.5%
Marwari 0.5% 0.5% 0.5% 0.4%
Bhojpuri 0.1% 0.2% 0.2% 0.2%
Sindhi 0.3% 0.0% 0.2% 0.2%
Dogri 0.1% 0.1% 0.1% 0.0%
Haryanvi 0.1% 0.1% 0.1% 0.1%
Kashmiri 0.1% 0.1% 0.1% 0.1%
Manipuri 0.1% 0.1% 0.1% 0.0%
Nepali 0.0% 0.3% 0.1% 0.0%
Bodo 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0%
Chhattisgarhi 0.0% 0.0% 0.0% 0.1%
Kanauji 0.0% 0.1% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0%
Maithili 0.0% 0.0% 0.0% 0.1%
Magahi 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.1%
Santhali 0.0% 0.0% 0.0% 0.0%
Tulu 0.1% 0.0% 0.0% 0.1%
Others 0.4% 1% 0.6% 0.3%
Table 8: Socio economic classification
SEC Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
SEC A 29% 17% 26% 24%
SEC B 32% 30% 32% 32%
SEC C 18% 29% 21% 23%
SEC D 15% 16% 15% 14%
SEC E 6% 9% 7% 7%
Table 9: Highest educational qualification
Education Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Up to SSC/HSC 13% 14% 13% 13%
College but not Graduate 24% 28% 25% 23%
Graduate & above - general stream 33% 36% 34% 39%
Graduate & above - professional stream 30% 22% 28% 25%
Table 10: Occupational break up
Occupation Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Unemployed 46% 47% 46% 38%
Employed 54% 53% 54% 62%
Table 11: Function / field of occupation
Functions Own Camera Don't Own Camera ASP All Internet Users
Sample Base 2,145 785 2,930 15,219
IT/Software 21% 24% 22% 18%
Marketing/Sales 15% 15% 15% 16%
Manufacturing 13% 10% 13% 11%
Finance 8% 11% 9% 10%
Administration 9% 9% 9% 11%
Consultancy 6% 5% 6% 6%
Advertising/PR/Media 4% 4% 4% 3%
Academics 4% 4% 4% 4%
HR 3% 2% 3% 3%
Others 17% 17% 17% 19%
Table 12: Head of the household
Head Of The HH Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Head of the household 38% 38% 38% 47%
Not head of the household 63% 62% 62% 53%
Table 13: Monthly family income
Income Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,278 1,250 4,528 21,343
Up to 5K 8% 19% 11% 13%
5-10K 19% 30% 22% 25%
10-20K 25% 28% 26% 25%
20-30K 16% 9% 14% 14%
30-50K 14% 5% 11% 10%
50-75K 5% 2% 5% 4%
75-100K 4% 2% 4% 3%
Above 100K 8% 5% 7% 6%
Table 14: Most expensive vehicle owned by the household
Vehicle Owned Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Bi-Cycle 5% 12% 7% 7%
Motor-Cycle/Scooter 40% 49% 42% 44%
Small Car (Up to Rs.4 lakhs) 24% 9% 20% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 13% 3% 10% 8%
Premium/Luxury Car (Above Rs. 8 lakhs) 3% 0.5% 3% 2%
Others 1% 1% 1% 1%
Don't own a vehicle 15% 26% 18% 19%
Table 15: Ownership of credit cards (individually)
Credit Card Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Single Card 19% 14% 17% 18%
Multiple Cards 18% 9% 15% 16%
No Credit Card 64% 77% 68% 67%
Table 16: Household asset ownership
Asset Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Color TV 97% 89% 95% 92%
Mobile Phone 96% 86% 93% 90%
Bank Account 91% 75% 86% 82%
Fridge 89% 64% 82% 75%
Cable TV connection/DTH 84% 65% 79% 72%
Computer/Laptop 82% 59% 75% 67%
Camera 100% 0.0% 72% 64%
Landline Phone 77% 51% 70% 62%
Home 74% 45% 65% 58%
Music System/DVD/MP3 74% 36% 63% 55%
Debit Card 65% 46% 60% 52%
Credit Card 46% 25% 40% 35%
Medical Insurance/CGHS 45% 20% 38% 33%
Microwave 36% 9% 28% 24%
Mutual Funds 32% 11% 26% 22%
Demat Account 29% 14% 25% 21%
Share of Companies 29% 12% 24% 20%
IPod 20% 5% 15% 10%
Chit Fund Deposits 10% 7% 9% 7%
Table 17: Current loan liabilities
Loan Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Home Loan 43% 43% 43% 45%
Personal Loan 23% 20% 22% 20%
Car Loan 17% 7% 14% 12%
Two - wheeler Loan 13% 14% 13% 13%
Education Loan 11% 15% 12% 9%
Business Loan 5% 3% 4% 4%
Consumer Durables 3% 3% 3% 3%
Other 0.0% 0.1% 0.1% 0.1%
None of Above 7% 9% 8% 9%
Table 18: Years of experience in using internet
Experience Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Less Than 6 Months 6% 11% 8% 10%
6 Months-1 year 8% 11% 9% 10%
1-2 years 14% 19% 16% 16%
2-5 years 27% 26% 26% 26%
5-6 years 12% 12% 12% 12%
6 years and above 32% 21% 29% 25%
Table 19: Place of accessing internet
Place Of Access Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
Home 76% 51% 69% 59%
Place of work (office / school / college) 76% 73% 75% 78%
Cyber cafe 51% 56% 52% 47%
In transit (while traveling) 11% 4% 9% 6%
Table 20: Type of internet connection at home
Connection Type Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,020 746 3,766 14,856
Regular Dial Up 15% 17% 15% 16%
Broadband Dial Up 28% 24% 27% 28%
24 Hrs Broadband 37% 31% 36% 31%
Mobile Connection 6% 5% 6% 6%
Wi Fi Connection 1% 1% 1% 2%
Cable 8% 11% 9% 9%
Lease/Dedicated line 0.4% 0.3% 0.3% 0.5%
Others 1% 3% 1% 2%
Don't Know 3% 9% 5% 7%
Table 21: Type of internet connection at office
Connection Type Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,058 1,145 4,203 19,740
Regular Dial Up 5% 7% 6% 7%
Broadband Dial Up 22% 22% 22% 25%
24 Hrs Broadband 36% 31% 34% 31%
Mobile Connection 2% 1% 2% 2%
Wi Fi Connection 3% 3% 3% 3%
Cable 4% 5% 5% 6%
Lease/Dedicated line 9% 6% 8% 6%
Others 2% 2% 2% 2%
Don't Know 18% 23% 19% 19%
Table 22: Service provider subscribed to at home
Service Provider Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,020 746 3,766 14,856
BSNL/Sancharnet 36% 33% 35% 35%
Airtel/Bharti 18% 17% 18% 17%
VSNL / Tata 10% 9% 10% 10%
Local Cable Operator 9% 10% 9% 8%
Sify 6% 5% 6% 6%
MTNL 5% 4% 5% 5%
Spectranet 0.2% 0.1% 0.2% 0.1%
Others 8% 12% 9% 7%
Don't Know 3% 8% 4% 5%
Table 23: Service provider subscribed to at office
Service Provider Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,058 1,145 4,203 19,740
BSNL/Sancharnet 28% 26% 27% 28%
Airtel/Bharti 15% 16% 15% 15%
VSNL / Tata 11% 9% 10% 11%
Sify 4% 4% 4% 5%
Local Cable Operator 4% 5% 4% 4%
MTNL 4% 3% 4% 5%
Spectranet 0.2% 0.1% 0.1% 0.3%
Others 8% 6% 7% 8%
Don't Know 21% 24% 22% 19%
Table 24: Frequency of accessing internet from home
Frequency Own Camera Don't Own Camera ASP All Internet Users
Sample Base 2,950 707 3,657 14,231
Over 5 times a Day 31% 26% 30% 24%
2-5 times a Day 28% 26% 28% 27%
Once Daily 29% 32% 30% 33%
Once In 2-3 Days 8% 10% 8% 10%
Once a Week 3% 6% 4% 5%
1-3 times a Month 0.6% 0.4% 0.5% 1%
Once in More than a Month 0.5% 0.6% 0.5% 0.9%
Table 25: Frequency of accessing internet from office
Frequency Own Camera Don't Own Camera ASP All Internet Users
Sample Base 2,748 1,007 3,755 17,617
Over 5 times a Day 44% 43% 44% 38%
2-5 times a Day 22% 20% 21% 25%
Once Daily 21% 20% 21% 24%
Once In 2-3 Days 7% 10% 8% 7%
Once a Week 4% 5% 4% 4%
1-3 times a Month 1% 2% 1% 1%
Once in More than a Month 0.6% 1% 0.7% 1%
Table 26: Time of the day accessing internet from home
Time Slot Own Camera Don't Own Camera ASP All Internet Users
Sample Base 2,885 691 3,576 13,905
Before 9.00 AM 4% 3% 4% 5%
9.00 AM-12.00 Noon 7% 8% 7% 8%
12.00 Noon - 3.00 PM 5% 7% 6% 6%
3.00 PM-6.00 PM 6% 4% 5% 6%
6.00 PM - 9.00 PM 15% 18% 15% 18%
9.00 PM - 12.00 Midnight 34% 37% 35% 35%
After 12.00 Midnight 4% 4% 4% 3%
Throughout the Day 25% 19% 24% 18%
Table 27: Time of the day accessing internet from office
Time Slot Own Camera Don't Own Camera ASP All Internet Users
Sample Base 2,719 1,021 3,740 17,680
Before 9.00 AM 2% 3% 2% 2%
9.00 AM-12.00 Noon 18% 24% 20% 22%
12.00 Noon - 3.00 PM 20% 16% 19% 21%
3.00 PM-6.00 PM 13% 13% 13% 13%
6.00 PM - 9.00 PM 6% 8% 7% 8%
9.00 PM - 12.00 Midnight 4% 3% 4% 4%
After 12.00 Midnight 2% 2% 2% 2%
Throughout the Day 35% 31% 34% 29%
Table 28: Duration of internet usage from home
Time Spent Own Camera Don't Own Camera ASP All Internet Users
Sample Base 2,924 709 3,633 14,015
Less than 30 Minutes 11% 10% 11% 15%
30 to 60 Minutes 25% 26% 25% 28%
1-2 Hours 34% 41% 35% 35%
2-5 Hours 22% 17% 21% 17%
5-8 Hours 5% 3% 4% 3%
More than 8 Hours 4% 5% 4% 3%
Table 29: Duration of internet usage from office
Sample Base 2,668 987 3,655 17,100
30 to 60 Minutes 22% 24% 23% 25%
1-2 Hours 25% 24% 25% 26%
2-5 Hours 19% 17% 19% 15%
5-8 Hours 8% 8% 8% 7%
Table 30: Duration of internet usage during weekdays
Sample Base 3,722 1,336 5,058 21,956
30 to 60 Minutes 15% 15% 15% 20%
1-2 Hours 31% 32% 31% 34%
2-5 Hours 29% 28% 29% 24%
5-8 Hours 10% 9% 9% 7%
Table 31: Duration of internet usage during weekends
Sample Base 3,144 1,200 4,344 19,522
30 to 60 Minutes 12% 15% 13% 17%
1-2 Hours 30% 29% 30% 31%
2-5 Hours 26% 25% 25% 24%
5-8 Hours 14% 11% 13% 9%
Table 32: Duration of PC usage from home
Sample Base 3,066 788 3,854 15,214
30 to 60 Minutes 19% 17% 19% 20%
1-2 Hours 35% 37% 35% 37%
2-5 Hours 22% 25% 23% 22%
5-8 Hours 8% 6% 8% 7%
Table 33: Duration of PC usage from office
Sample Base 2,795 1,041 3,836 18,200
30 to 60 Minutes 8% 7% 8% 9%
1-2 Hours 18% 14% 17% 17%
2-5 Hours 21% 22% 21% 22%
5-8 Hours 25% 27% 26% 26%
More than 8 Hours 24% 26% 24% 21%
Table 34: Time spent by internet users on watching TV
Sample Base 3,661 1,283 4,944 21,962
30 to 60 Minutes 27% 24% 26% 28%
1-2 Hours 42% 43% 42% 43%
2-5 Hours 13% 14% 14% 11%
5-8 Hours 2% 2% 2% 1%
More than 8 Hours 0.5% 0.3% 0.5% 0.5%
Table 35: Time spent by internet users on reading newspaper
Sample Base 3,709 1,354 5,063 22,501
30 to 60 Minutes 39% 41% 40% 41%
1-2 Hours 12% 11% 11% 12%
2-5 Hours 1% 0.5% 0.9% 1%
5-8 Hours 0.1% 0.1% 0.1% 0.2%
More than 8 Hours 0.2% 0.1% 0.1% 0.2%
Table 36: Time spent by internet users on listening to radio
Sample Base 2,612 936 3,548 14,785
30 to 60 Minutes 25% 25% 25% 26%
1-2 Hours 18% 22% 19% 19%
2-5 Hours 6% 7% 6% 6%
5-8 Hours 3% 2% 3% 2%
Table 37: Professional activities
Sample Base 3,985 1,517 5,502 14,253
Emailing - work related 86% 85% 86% 83%
Job Search 76% 80% 77% 73%
Instant messaging 75% 72% 74% 62%
Search work related info 58% 52% 56% 49%
Check business/Financial news 39% 31% 37% 30%
Business/prof. networking 36% 31% 35% 26%
Look for Seminar/workshops 34% 28% 32% 24%
Check business travel info. 28% 19% 26% 19%
None of the Above 2% 2% 2% 3%
Table 38: Personal activities
Sample Base 3,985 1,517 5,502 14,253
Share pictures 100% 100% 100% 40%
Emailing - personal 92% 92% 92% 89%
Chatting 79% 75% 78% 59%
Check news 69% 64% 68% 61%
Check Sports 66% 67% 66% 57%
Dating/Friendship 65% 65% 65% 51%
Matrimonial search 55% 58% 56% 48%
Search for product information 58% 48% 55% 45%
Social networking/communities 56% 51% 55% 44%
Astrology 53% 52% 53% 46%
Check hobby related info 49% 39% 46% 32%
Check cinema content 47% 42% 46% 28%
Check health & lifestyle info 43% 36% 41% 30%
Check personal travel info. 39% 25% 35% 26%
None of the above 0.0% 0.0% 0.0% 0.7%
Table 39: Downloading activities
Sample Base 3,985 1,517 5,502 14,253
Music 73% 72% 73% 60%
Online games 65% 65% 65% 54%
Screensavers/wallpapers 64% 63% 64% 46%
Mobile contents (ring tones/games) 61% 60% 60% 50%
Educational / Learning material 55% 54% 55% 48%
Movies 50% 42% 48% 29%
Adult content 30% 25% 29% 18%
None of the above 5% 4% 4% 13%
Table 40: E-commerce related activities
Sample Base 3,944 1,493 5,437 14,043
E-greetings 73% 67% 71% 58%
Check financial info 53% 50% 52% 46%
Check real estate info 44% 42% 43% 37%
Net banking 41% 33% 38% 31%
Book train tickets 36% 33% 35% 29%
Online bill payment 34% 23% 31% 23%
Book air tickets 34% 17% 29% 23%
Buy non-travel products 32% 20% 28% 25%
Net telephony 24% 19% 22% 13%
Online stock trading 19% 10% 16% 13%
Book hotels 14% 11% 13% 8%
None of these 7% 10% 8% 13%
Table 41: Online shopping
Online Shopping Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 14,253
Searched only 28% 38% 31% 33%
Both searched and bought 54% 41% 50% 43%
Neither searched nor bought 19% 21% 19% 24%
Table 42: Response to online marketing stimulus
Response Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,261 1,180 4,441 10,888
Clicked a banner ad 56% 45% 53% 47%
Participated in an online contest 53% 41% 49% 43%
Clicked a sponsored search ad 46% 35% 43% 37%
Bid/Bought in an Online auction 29% 22% 27% 23%
Bought in a special promotion / deal 27% 20% 25% 21%
Clicked a product/service e-mailer 21% 11% 18% 14%
Table 43: Blogging activities
Sample Base 3,985 1,517 5,502 14,253
Check / read blogs at least once a week 30% 27% 29% 23%
Check / read blogs less than once a week 5% 5% 5% 4%
Comment on blog post at least once a week 16% 11% 14% 9%
Comment on blog post less than once a week 3% 3% 3% 3%
Have a blog site of my own 11% 9% 10% 7%
Table 44: Member of an online community
Sample Base 3,985 1,517 5,502 14,253
Member of an online community 53% 45% 51% 41%
Table 45: Membership by type of online community
Sample Base 3,985 1,517 5,502 14,253
Alumni & Schools 10% 7% 9% 7%
Romance & Relationships 7% 5% 7% 5%
Computers & Internet 6% 7% 6% 5%
Business / Professional community 4% 3% 4% 3%
Music 4% 3% 4% 3%
Schools & Education 3% 3% 3% 3%
Games 3% 2% 3% 2%
Individuals 2% 3% 2% 2%
Arts & Entertainment 2% 2% 2% 2%
Cultures & Community 2% 3% 2% 2%
Company 1% 1% 1% 1%
Religion & Beliefs 0.9% 0.6% 0.8% 0.8%
Science & History 0.8% 0.8% 0.8% 0.8%
Travel 0.9% 0.6% 0.8% 0.9%
Family & Home 0.7% 0.9% 0.7% 0.5%
Fashion & Beauty 0.7% 0.6% 0.7% 0.4%
Health, Wellness & Fitness 0.7% 0.6% 0.7% 0.7%
Automotive 0.8% 0.2% 0.6% 0.5%
Countries & Regional 0.6% 0.4% 0.5% 0.4%
Hobbies & Crafts 0.6% 0.2% 0.5% 0.4%
Recreation & Sports 0.2% 1% 0.5% 0.3%
Gay, Lesbian & Bi 0.3% 0.2% 0.3% 0.2%
Cities & Neighborhoods 0.2% 0.2% 0.2% 0.2%
Government & Politics 0.3% 0.0% 0.2% 0.2%
Pets & Animals 0.2% 0.1% 0.2% 0.2%
Food, Drink & Wine 0.2% 0.0% 0.1% 0.1%
Table 46: Usage of other language websites
Sample Base 3,985 1,517 5,502 14,253
Use other language websites 13% 13% 13% 12%
Use only English websites 87% 87% 87% 88%
Table 47: Online activities desired in other languages
Sample Base 3,985 1,517 5,502 14,253
Email 64% 70% 66% 61%
Chatting 57% 58% 57% 46%
Entertainment 55% 57% 56% 45%
Search information 38% 41% 39% 33%
Online news 37% 39% 37% 31%
Online learning / education 35% 39% 36% 31%
Astrology 29% 27% 28% 23%
Online shopping 25% 22% 24% 18%
Travel related information 22% 19% 21% 16%
Matrimony 18% 20% 19% 13%
Blog 18% 16% 17% 12%
Not Interested 20% 14% 18% 21%
Table 48: Problems faced while surfing the internet
Problems Faced Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 14,252
Slow website opening 66% 66% 66% 62%
Virus / spyware 57% 54% 56% 49%
Spam / junk mails 58% 50% 56% 49%
Unsolicited ads/pop-ups 55% 42% 51% 45%
Difficult to connect 38% 39% 38% 35%
Lack of response to queries 35% 32% 34% 27%
Cumbersome navigation 18% 14% 17% 12%
Lack of local language content 12% 11% 12% 9%
Never faced any problem 7% 8% 7% 8%
Others 2% 2% 2% 2%
Table 49: Top of mind unaided recall - all websites
Sample Base 3,910 1,483 5,393 24,433
Google 31% 33% 32% 27%
Yahoo 26% 29% 27% 30%
Rediff 9% 10% 9% 12%
Orkut 7% 6% 7% 5%
Gmail 3% 3% 3% 3%
Hotmail 1% 0.9% 1% 2%
Indiatimes 0.9% 0.8% 0.9% 1%
Funmaza 0.9% 0.3% 0.8% 0.2%
Moneycontrol 0.2% 2% 0.6% 0.4%
Contest2win 0.8% 0.4% 0.6% 0.6%
Ebay 0.6% 0.3% 0.5% 0.3%
Wikipedia 0.6% 0.5% 0.5% 0.3%
You tube 0.5% 0.7% 0.5% 0.2%
Microsoft 0.4% 0.5% 0.4% 0.4%
Espnstar 0.4% 0.0% 0.3% 0.2%
Howstuffworks 0.4% 0.0% 0.3% 0.2%
Santabanta 0.3% 0.2% 0.3% 0.3%
Sharekhan 0.0% 1% 0.3% 0.1%
Sify 0.3% 0.2% 0.3% 0.5%
India games 0.1% 0.9% 0.3% 0.2%
Cricinfo 0.2% 0.3% 0.2% 0.1%
Manoramaonline 0.2% 0.1% 0.2% 0.1%
MSN 0.2% 0.2% 0.2% 0.5%
Naukri 0.2% 0.1% 0.2% 0.5%
Raaga 0.2% 0.0% 0.2% 0.1%
WWE 0.2% 0.1% 0.2% 0.3%
Ebizel 0.2% 0.3% 0.2% 0.1%
India 0.3% 0.1% 0.2% 0.3%
BSNL 0.2% 0.0% 0.1% 0.1%
Download 0.1% 0.0% 0.1% 0.1%
Economictimes 0.1% 0.0% 0.1% 0.0%
Freshersworld 0.1% 0.1% 0.1% 0.2%
Hi5 0.2% 0.0% 0.1% 0.1%
ICICIbank 0.1% 0.1% 0.1% 0.2%
Indiabulls 0.1% 0.0% 0.1% 0.0%
Indiafm 0.2% 0.0% 0.1% 0.1%
Monster 0.1% 0.0% 0.1% 0.3%
NDTV 0.1% 0.1% 0.1% 0.2%
Nokia 0.1% 0.1% 0.1% 0.3%
Sony 0.0% 0.3% 0.1% 0.1%
Timesjob 0.0% 0.2% 0.1% 0.1%
Timesofindia 0.1% 0.0% 0.1% 0.1%
Makemytrip 0.2% 0.0% 0.1% 0.1%
Rcm business 0.1% 0.0% 0.1% 0.0%
Zapak 0.2% 0.1% 0.1% 0.1%
123Greetings 0.0% 0.1% 0.0% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0%
BBC 0.1% 0.0% 0.0% 0.1%
Bharatmatrimony 0.0% 0.0% 0.0% 0.0%
CBSE 0.1% 0.0% 0.0% 0.1%
HDFC 0.0% 0.0% 0.0% 0.0%
Hpindia 0.0% 0.1% 0.0% 0.1%
ICICIDirect 0.0% 0.0% 0.0% 0.1%
Indiainfoline 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0%
IRCTC 0.0% 0.0% 0.0% 0.2%
NSEindia 0.1% 0.0% 0.0% 0.1%
Reliance 0.0% 0.1% 0.0% 0.2%
Samachar 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0%
Yatra 0.0% 0.1% 0.0% 0.1%
Mail2 web 0.0% 0.0% 0.0% 0.0%
Airtel 0.0% 0.0% 0.0% 0.0%
Others 12% 9% 11% 12%
Table 50: Most used website - all websites
Sample Base 3,952 1,495 5,447 14,075
Google 31% 30% 30% 29%
Yahoo 25% 27% 25% 27%
Orkut 11% 10% 11% 8%
Rediff 9% 11% 9% 11%
Gmail 4% 6% 5% 4%
Hotmail 1% 0.8% 0.9% 2%
Indiatimes 0.6% 0.3% 0.5% 0.9%
Moneycontrol 0.4% 0.5% 0.5% 0.5%
Wikipedia 0.5% 0.6% 0.5% 0.6%
Contest2win 0.6% 0.2% 0.5% 0.3%
Ebay 0.5% 0.3% 0.4% 0.4%
Santabanta 0.3% 0.5% 0.4% 0.3%
Sify 0.4% 0.3% 0.4% 0.5%
Download 0.3% 0.1% 0.3% 0.2%
Icicibank 0.5% 0.0% 0.3% 0.3%
Icicidirect 0.3% 0.0% 0.3% 0.3%
Youtube 0.2% 0.7% 0.3% 0.2%
Bseindia 0.1% 0.6% 0.3% 0.2%
Monster 0.1% 0.4% 0.2% 0.2%
MSN 0.3% 0.1% 0.2% 0.4%
Naukri 0.2% 0.3% 0.2% 0.5%
WWE 0.2% 0.2% 0.2% 0.2%
Espnstar 0.2% 0.0% 0.1% 0.1%
Nseindia 0.2% 0.0% 0.1% 0.2%
Raaga 0.1% 0.1% 0.1% 0.2%
Sharekhan 0.1% 0.0% 0.1% 0.1%
Timesjob 0.1% 0.0% 0.1% 0.1%
Others 14% 11% 13% 13%
Table 51: Preferred website for emailing
Sample Base 3,985 1,517 5,502 25,060
Yahoo 53% 55% 53% 53%
Gmail 25% 22% 24% 20%
Rediff 15% 18% 16% 18%
Hotmail 5% 3% 4% 6%
Indiatimes 0.8% 0.6% 0.7% 0.9%
Sancharnet/BSNL 0.7% 0.3% 0.6% 0.7%
Sify 0.6% 0.7% 0.6% 1%
VSNL 0.4% 0.2% 0.4% 0.5%
AOL 0.1% 0.1% 0.1% 0.1%
Lycos 0.1% 0.0% 0.0% 0.2%
Table 52: Multiple user shares of email websites
Sample Base 3,985 1,517 5,502 25,060
Yahoo 92% 94% 93% 89%
Gmail 70% 67% 69% 59%
Rediff 59% 57% 59% 57%
Hotmail 45% 37% 43% 36%
Indiatimes 22% 17% 20% 17%
Sify 15% 13% 15% 13%
Sancharnet/BSNL 9% 8% 9% 7%
VSNL 5% 5% 5% 4%
AOL 4% 4% 4% 3%
Lycos 3% 2% 3% 2%
Others 6% 4% 6% 4%
Table 53: No. of email accounts
No. Of Email A/C Own Camera Don't Own Camera ASP All Internet Users
Sample Base 3,985 1,517 5,502 25,060
One 9% 10% 9% 15%
Two 23% 26% 24% 28%
Three 26% 30% 27% 27%
Four 22% 16% 20% 17%
Five or more 20% 18% 20% 14%
Average email ids 3.4 3.2 3.3 3.0
Table 54: Preferred website for job search
Sample Base 3,044 1,204 4,248 10,387
Naukri 36% 36% 36% 37%
Monster 30% 28% 29% 27%
Timesjobs 13% 14% 13% 14%
Google 3% 6% 4% 5%
Yahoo 3% 1% 3% 3%
Freshersworld 1% 2% 2% 2%
Jobs 2% 1% 2% 1%
Rediff 2% 1% 1% 2%
Jobsahead 1% 0.7% 1% 1%
Jobstreet 0.5% 2% 0.9% 0.7%
Jobsearch 0.4% 2% 0.8% 0.6%
Clickjobs 0.4% 0.2% 0.3% 0.5%
Devnetjobs 0.1% 0.2% 0.1% 0.2%
Jobsindia 0.1% 0.2% 0.1% 0.1%
Others 6% 5% 6% 5%
Table 55: Preferred website for mobile content
Sample Base 2,370 867 3,237 6,912
Yahoo 16% 11% 14% 14%
Rediff 11% 9% 10% 12%
Google 10% 8% 9% 10%
Nokia 8% 12% 9% 9%
Mobile9 4% 4% 4% 4%
Ringtones 2% 6% 3% 3%
Funmaza 3% 2% 3% 3%
Airtel 3% 3% 3% 3%
Hutch 3% 3% 3% 3%
Zedge 3% 0.6% 3% 2%
Mobango 2% 1% 2% 2%
Sify 2% 1% 2% 2%
Sonyericsson 1% 1% 1% 1%
Santabanta 0.9% 1% 0.9% 0.8%
Games 0.9% 0.9% 0.9% 0.8%
Masti4India 0.7% 1% 0.8% 0.7%
Mobileringtones 0.8% 0.7% 0.8% 0.7%
Cooltoad 0.6% 0.9% 0.7% 0.7%
Download 0.8% 0.2% 0.6% 0.6%
R World 0.5% 0.7% 0.6% 0.6%
Getjar 0.6% 0.8% 0.6% 0.6%
Samsungmobile 0.6% 0.1% 0.5% 0.4%
Tagtag 0.6% 0.2% 0.5% 0.6%
Freeringtones 0.4% 0.5% 0.4% 0.6%
Mauj 0.4% 0.2% 0.4% 0.5%
Zapak 0.3% 0.9% 0.4% 0.4%
Hungama 0.4% 0.1% 0.3% 0.2%
MSN 0.4% 0.1% 0.3% 0.3%
Papuyaar 0.1% 0.8% 0.3% 0.4%
Motozone 0.3% 0.4% 0.3% 0.6%
Idea 0.2% 0.6% 0.3% 0.3%
Apniisp 0.4% 0.1% 0.3% 0.2%
Cellebrum 0.2% 0.0% 0.2% 0.3%
Indiafm 0.1% 0.4% 0.2% 0.2%
Raaga 0.2% 0.1% 0.2% 0.2%
BSNL 0.2% 0.1% 0.2% 0.2%
Dotsis 0.2% 0.0% 0.1% 0.2%
Others 15% 19% 16% 14%
Table 56: Preferred website for sports
Sample Base 2,480 943 3,423 7,666
Espnstarsports 32% 33% 32% 29%
Cricinfo 13% 13% 13% 14%
Yahoo 13% 12% 13% 12%
Google 7% 6% 7% 8%
Rediff 6% 6% 6% 8%
Sports 5% 5% 5% 4%
Tensports 2% 3% 2% 2%
NDTV 2% 3% 2% 2%
WWE 2% 3% 2% 2%
Cricketnext 2% 2% 2% 2%
Sify 2% 3% 2% 2%
MSN 2% 2% 2% 1%
BBC Sports 0.7% 0.2% 0.6% 0.8%
Timesofindia 0.8% 0.3% 0.6% 0.7%
Khel 0.6% 0.3% 0.5% 0.5%
Iccworldcup 0.5% 0.5% 0.5% 0.5%
CNN 0.3% 0.3% 0.3% 0.4%
Cricbuzz 0.2% 0.3% 0.2% 0.3%
DD Sports 0.1% 0.5% 0.2% 0.4%
Zeesports 0.3% 0.0% 0.2% 0.2%
Others 8% 7% 7% 8%
Table 57: Preferred website for travel products
Sample Base 2,332 750 3,082 7,089
Makemytrip 21% 11% 18% 17%
Yatra 17% 17% 17% 16%
IRCTC 14% 17% 15% 15%
Google 10% 12% 10% 11%
Yahoo 9% 8% 9% 8%
Rediff 4% 6% 4% 5%
Travelguru 3% 2% 2% 2%
Travel 2% 2% 2% 3%
Cleartrip 2% 1% 2% 2%
Airdeccan 2% 1% 2% 2%
Airindia 0.7% 3% 1% 0.9%
Sify 0.9% 1% 0.9% 0.7%
Travel India 1% 0.6% 0.9% 0.8%
Rajtravels 0.8% 0.8% 0.8% 0.7%
Tours 0.2% 2% 0.6% 0.6%
Jetairways 0.7% 0.0% 0.5% 0.7%
Goair 0.5% 0.3% 0.4% 0.4%
Spicejet 0.5% 0.2% 0.4% 0.4%
Flykingfisher 0.3% 0.1% 0.3% 0.2%
Indianairlines 0.4% 0.0% 0.3% 0.4%
Indiatravels 0.3% 0.6% 0.3% 0.3%
MSN 0.3% 0.4% 0.3% 0.6%
Travelocity 0.2% 0.6% 0.3% 0.2%
Incredibleindia 0.3% 0.4% 0.3% 0.3%
Hotels 0.2% 0.3% 0.2% 0.3%
Thomascook 0.1% 0.0% 0.1% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0%
KSRTC 0.0% 0.0% 0.0% 0.1%
Sitatours 0.0% 0.0% 0.0% 0.0%
Others 8% 13% 9% 9%
Table 58: Preferred website for matrimony
Sample Base 2,165 824 2,989 6,675
Bharatmatrimony 29% 29% 29% 29%
Shaadi 28% 26% 28% 28%
Jeevansaathi 6% 5% 6% 6%
Yahoo 6% 4% 5% 5%
Google 5% 5% 5% 6%
Matrimony 4% 7% 5% 5%
Simplymarry 5% 1% 4% 3%
Tamilmatrimony 3% 4% 3% 3%
Rediff 2% 3% 2% 3%
Matrimonial 3% 1% 2% 2%
Keralamatrimony 0.7% 2% 1% 0.9%
Telugumatrimony 0.5% 3% 1% 1%
Indiamatrimony 0.8% 1% 1% 0.9%
Indiatimes 0.7% 0.3% 0.6% 0.8%
Sify 0.4% 0.8% 0.5% 0.4%
Indianmatrimony 0.3% 0.6% 0.4% 0.6%
Punjabmatrimony 0.5% 0.4% 0.4% 0.3%
Matchmaker 0.2% 0.2% 0.2% 0.2%
Marathimatrimony 0.3% 0.0% 0.2% 0.1%
Agarwal2Agarwal 0.1% 0.0% 0.1% 0.0%
MSN 0.2% 0.0% 0.1% 0.5%
Oriyamatrimony 0.2% 0.0% 0.1% 0.2%
Bengalimatrimony 0.2% 0.0% 0.1% 0.2%
Urdumatrimony 0.0% 0.2% 0.1% 0.1%
Hindimatrimony 0.0% 0.0% 0.0% 0.1%
Gujuratimatrimony 0.1% 0.0% 0.0% 0.1%
Sindhimatrimony 0.0% 0.0% 0.0% 0.0%
Others 4% 5% 4% 4%
Table 59: Preferred website for financial news/info
Sample Base 2,020 697 2,717 6,207
Yahoo 15% 10% 14% 12%
Moneycontrol/CNBC 13% 11% 12% 13%
Google 11% 13% 12% 13%
ICICI Direct/ICICI Bank 6% 6% 6% 7%
Rediff 6% 7% 6% 6%
Sharekhan 5% 8% 6% 4%
Stockmarket 4% 3% 3% 2%
Economictimes 3% 2% 3% 3%
NDTV/NDTVprofit 3% 3% 3% 4%
NSE 2% 3% 2% 2%
Sify 2% 1% 2% 2%
Financialnews 0.5% 5% 2% 1%
CNN 1% 3% 2% 1%
Indiabulls 1% 0.9% 1% 1%
Financialexpress 1% 0.4% 1% 0.9%
MSN 1% 2% 1% 1%
Timesofindia 1% 0.7% 1% 1%
BBC 1% 0.8% 1% 0.8%
Business 1% 1% 1% 1%
Zeebusiness 0.6% 0.9% 0.7% 0.6%
Efinancialnews 0.8% 0.4% 0.7% 0.5%
Kotaksecurities 0.6% 0.6% 0.6% 0.6%
HDFC 0.4% 0.6% 0.5% 0.8%
Indiainfoline 0.6% 0.2% 0.5% 0.5%
Ibnlive 0.3% 0.5% 0.4% 0.5%
5Paisa 0.3% 0.1% 0.3% 0.1%
Equitymaster 0.3% 0.0% 0.3% 0.4%
Reliancemoney 0.3% 0.3% 0.3% 0.3%
Karvey 0.4% 0.0% 0.3% 0.2%
Capitalmarket 0.2% 0.2% 0.2% 0.2%
Valueresearch 0.3% 0.0% 0.2% 0.4%
Others 13% 15% 14% 14%
Table 60: Preferred website for cinema
Sample Base 2,412 882 3,294 6,883
Yahoo 13% 10% 12% 11%
Google 7% 11% 8% 9%
PVR Cinemas 6% 2% 5% 5%
Indiafm 6% 4% 5% 5%
Bollywood 5% 4% 5% 5%
Movies 5% 4% 4% 3%
Santabanta 4% 3% 4% 3%
Rediff 4% 3% 4% 5%
Cinema 3% 6% 4% 4%
Idlebrain 3% 5% 3% 2%
Indiaglitz 2% 5% 3% 2%
Sify 3% 2% 3% 2%
Imdb 2% 0.6% 2% 2%
Funcinemas 2% 2% 2% 2%
Tamilcinemas 1% 4% 2% 3%
Indiancinema 0.9% 2% 1% 1%
Youtube 2% 0.9% 1% 1%
Adlabs 1% 0.3% 1% 0.9%
Thecinema 1% 0.7% 1% 1%
Indya 1% 0.5% 0.9% 0.8%
Raaga 0.8% 1% 0.9% 1%
Satyamcinema 0.8% 1% 0.9% 0.9%
Cinemax 0.9% 0.5% 0.8% 0.7%
Inox 0.8% 0.5% 0.7% 1%
MSN 0.8% 0.1% 0.6% 0.9%
Teluguone 0.4% 1% 0.6% 0.7%
Zeecinemas 0.7% 0.4% 0.6% 1%
Filmfare 0.3% 0.8% 0.5% 0.6%
Hollywood 0.5% 0.8% 0.5% 0.5%
Malayalamcinema 0.6% 0.3% 0.5% 0.4%
Yashrajfilms 0.6% 0.1% 0.4% 0.3%
Andhravilas 0.4% 0.2% 0.4% 0.7%
Galatta 0.3% 0.5% 0.3% 0.8%
NDTV 0.4% 0.0% 0.3% 0.4%
Timesofindia 0.3% 0.3% 0.3% 0.4%
Starmovies 0.4% 0.1% 0.3% 0.4%
Prasad2 0.4% 0.0% 0.3% 0.3%
Funmala 0.1% 0.8% 0.3% 0.3%
Cinesouth 0.0% 1% 0.3% 0.5%
Chitraloka 0.3% 0.3% 0.3% 0.4%
Smashits 0.2% 0.1% 0.2% 0.4%
Sonypictures 0.3% 0.0% 0.2% 0.2%
Musicindiaonline 0.3% 0.0% 0.2% 0.5%
Glamsham 0.3% 0.0% 0.2% 0.2%
Others 16% 18% 17% 16%
Table 61: Preferred website for online share/stock trading
Sample Base 608 104 712 1,558
ICICI Direct 34% 40% 35% 36%
Sherkhan 25% 23% 25% 22%
Indiabulls 6% 16% 7% 7%
5Paisa 4% 1% 4% 3%
Kotaksecurities 3% 0.8% 3% 4%
BSE 2% 6% 3% 3%
Geojit 3% 0.5% 3% 2%
Religare 2% 1% 2% 4%
NSE 2% 0.3% 2% 3%
Reliancemoney 2% 0.9% 2% 1%
hdfcsec 1% 4% 2% 2%
Karvy 0.6% 0.5% 0.6% 0.5%
Angeltrade 0.1% 1% 0.3% 0.5%
Others 14% 6% 13% 13%
Table 62: Preferred website for games
Sample Base 2,477 925 3,402 7,383
Zapak 17% 20% 18% 17%
Yahoo 17% 17% 17% 18%
Google 6% 12% 8% 9%
Games 6% 9% 7% 7%
Miniclip 5% 3% 5% 4%
Contest2Win 4% 2% 4% 3%
Indiagames 3% 3% 3% 3%
Rediff 2% 2% 2% 3%
Easports 2% 0.6% 2% 1%
Onlinegames 2% 2% 2% 2%
MSN 1% 3% 2% 2%
Download 1% 2% 1% 1%
Cricinfo 0.9% 1% 0.9% 1%
Games2win 0.6% 2% 0.9% 1%
Bigfishgames 1% 0.3% 0.9% 0.8%
Freeonlinegames 0.8% 0.6% 0.8% 0.7%
Sify 0.8% 0.6% 0.7% 0.7%
Hungama 0.8% 0.4% 0.7% 0.6%
Gamehouse 0.8% 0.1% 0.6% 0.4%
Cartoonnetwork 0.6% 0.1% 0.5% 0.6%
Realarcade 0.6% 0.4% 0.5% 0.5%
Sports 0.5% 0.5% 0.5% 0.4%
Freegames 0.5% 0.4% 0.4% 0.6%
Funmaza 0.4% 0.6% 0.4% 0.5%
Stickcricket 0.3% 0.8% 0.4% 0.4%
Santabanta 0.3% 0.7% 0.4% 0.4%
Playgames 0.4% 0.3% 0.4% 0.3%
Gamesonline 0.3% 0.7% 0.4% 0.4%
Gamespot 0.3% 0.4% 0.3% 0.4%
Gamezone 0.4% 0.1% 0.3% 0.2%
Gamesworld 0.2% 0.3% 0.2% 0.3%
Funtoosh 0.2% 0.0% 0.1% 0.4%
Toondisneyindia 0.1% 0.1% 0.1% 0.2%
Arcade 0.1% 0.1% 0.1% 0.2%
Others 20% 15% 19% 17%
Table 63: Preferred website for online shopping
Sample Base 2,481 800 3,281 7,261
Ebay 40% 33% 38% 34%
Rediff 22% 23% 23% 25%
Google 7% 8% 7% 8%
Yahoo 7% 7% 7% 7%
Futurebazaar 5% 4% 5% 6%
Shopping 3% 3% 3% 2%
Sify 2% 1% 2% 2%
Indiaplaza 1% 1% 1% 1%
Onlineshopping 0.8% 1% 0.9% 1%
Amazon 0.4% 2% 0.8% 0.9%
MSN 0.4% 0.8% 0.5% 0.7%
Timesofindia 0.3% 0.2% 0.3% 0.3%
Others 5% 12% 7% 6%
Table 64: Preferred website for online news
Sample Base 2,697 974 3,671 8,509
Yahoo 14% 14% 14% 14%
NDTV 11% 12% 11% 12%
Google 8% 11% 9% 9%
Rediff 9% 6% 8% 10%
Aajtak 5% 4% 5% 5%
BBC 4% 5% 4% 5%
Timesofindia 4% 4% 4% 3%
MSN 4% 3% 4% 3%
CNN 4% 4% 4% 3%
Ibnlive 3% 3% 3% 3%
Thehindu 2% 4% 3% 2%
Eenadu 1% 2% 2% 2%
Sify 2% 1% 2% 2%
Zeenews 1% 1% 1% 2%
Jagran 1% 0.8% 1% 1%
TV9 0.5% 3% 1% 0.9%
CNBC 1% 0.3% 1% 1%
Starnews 0.8% 0.9% 0.8% 0.7%
Dinamalar 0.2% 2% 0.7% 0.9%
Hindustantimes 0.9% 0.2% 0.7% 0.7%
Times 0.4% 1% 0.6% 0.6%
DD News 0.7% 0.2% 0.5% 0.6%
Economictimes 0.4% 0.3% 0.4% 0.4%
Moneycontrol 0.2% 0.5% 0.3% 0.5%
Midday 0.3% 0.4% 0.3% 0.2%
Esakal 0.2% 0.4% 0.3% 0.3%
Hinduonnet 0.2% 0.0% 0.2% 0.3%
Webduniya 0.1% 0.1% 0.1% 0.1%
Others 8% 8% 8% 9%
Table 65: Preferred website for friendship/dating
Sample Base 2,511 941 3,452 7,084
Orkut 43% 37% 41% 36%
Yahoo 22% 28% 24% 23%
Google 5% 8% 6% 8%
Rediff 5% 7% 5% 7%
Fropper 3% 2% 3% 3%
Hi5 2% 1% 2% 2%
Date 2% 3% 2% 2%
Friends 2% 0.6% 2% 1%
Adultfriendfinder 2% 0.6% 1% 2%
Friendfinder 2% 0.8% 1% 2%
Friendship 1% 1% 1% 0.9%
Tagged 1% 0.6% 1% 1%
MSN 0.6% 0.5% 0.6% 1%
Sify 0.4% 0.7% 0.5% 0.5%
Friendster 0.5% 0.4% 0.5% 0.3%
Desimartini 0.3% 0.1% 0.3% 0.5%
Batchmates 0.3% 0.1% 0.3% 0.4%
Match 0.1% 0.1% 0.1% 0.2%
Others 8% 8% 8% 9%
Table 66: Preferred website for music
Sample Base 2,781 1,031 3,812 8,142
Raaga 22% 28% 24% 22%
Yahoo 10% 8% 9% 10%
Cooltoad 7% 5% 6% 5%
Google 6% 7% 6% 7%
Musicindiaonline 4% 3% 4% 4%
Music 3% 4% 4% 4%
Mp3 3% 2% 3% 3%
Papuyaar 3% 2% 3% 2%
Tamilsongs 1% 5% 2% 2%
Rediff 2% 2% 2% 3%
Youtube 2% 2% 2% 2%
Songs 2% 2% 2% 1%
Livewire 1% 2% 2% 1%
Mtv 2% 2% 2% 1%
Emusic 2% 0.2% 2% 0.9%
Apniisp 1% 1% 1% 1%
Dishant 0.9% 1% 1% 1%
Smashits 1% 1% 1% 2%
Andhravilas 1% 0.8% 1% 0.9%
Indiafm 0.9% 0.7% 0.9% 0.9%
Sify 1% 0.7% 0.9% 0.9%
Musiconline 1% 0.2% 0.8% 0.7%
Funmaza 0.8% 0.7% 0.8% 0.7%
Indiatimes 0.9% 0.3% 0.7% 1%
Okesite 0.8% 0.6% 0.7% 0.7%
Downloads 0.8% 0.2% 0.7% 0.5%
Bollyexpress 0.7% 0.6% 0.7% 0.8%
Bollyfm 0.8% 0.0% 0.6% 0.7%
Bollywoodmusic 0.5% 0.9% 0.6% 0.9%
Mag4U 0.5% 1% 0.6% 0.4%
Realplayer 0.5% 0.7% 0.6% 0.5%
Pz10 0.6% 0.8% 0.6% 1%
123music 0.6% 0.3% 0.5% 0.8%
Indianmusic 0.4% 0.6% 0.4% 0.5%
MSN 0.5% 0.3% 0.4% 0.5%
Tamilmp3world 0.3% 0.7% 0.4% 0.3%
Musicworld 0.3% 0.6% 0.4% 0.3%
Musicmazaa 0.4% 0.2% 0.4% 0.3%
Itunes 0.3% 0.6% 0.4% 0.4%
Timesmusic 0.4% 0.0% 0.3% 0.4%
Telgusongs 0.2% 0.4% 0.3% 0.3%
Radiomirchi 0.3% 0.2% 0.3% 0.3%
Sonymusic 0.3% 0.1% 0.2% 0.2%
Desiweb 0.2% 0.2% 0.2% 0.1%
Desimusic 0.3% 0.0% 0.2% 0.3%
Others 13% 11% 13% 13%
Table 67: Preferred info search engine - local language
Sample Base 1,319 515 1,834 3,853
Google 75% 78% 76% 74%
Webduniya 2% 0.5% 2% 1%
Khoj 2% 1% 1% 1%
Kerala 2% 0.1% 1% 1%
Guruji 1% 0.9% 1% 2%
Eenadu 0.8% 1% 0.9% 1%
Chennaionline 0.8% 1% 0.9% 0.6%
Webulagam 0.6% 0.9% 0.7% 0.8%
Jagran 0.3% 0.3% 0.3% 0.5%
MSN 0.2% 0.0% 0.2% 0.8%
Others 14% 14% 14% 15%
Table 68: Preferred website for real estate
Sample Base 1,712 602 2,314 5,129
Google 16% 17% 16% 17%
Yahoo 15% 13% 14% 14%
Magicbricks 15% 10% 14% 14%
Realestates 9% 20% 12% 10%
99acres 11% 7% 10% 10%
Indiaproperty 7% 5% 6% 5%
Rediff 6% 4% 6% 7%
Property 3% 2% 3% 3%
Sify 1% 0.8% 1% 1%
Sulekha 0.8% 1% 0.9% 1%
Manoramaonline 1% 0.4% 0.9% 0.5%
MSN 0.4% 0.6% 0.5% 0.5%
Chennaionline 0.7% 0.0% 0.5% 0.4%
Indiabulls 0.1% 1% 0.4% 0.4%
Realtor 0.4% 0.1% 0.3% 0.4%
NDTV 0.2% 0.5% 0.3% 0.3%
Keralarealestate 0.4% 0.0% 0.3% 0.3%
Others 11% 17% 13% 12%
Table 69: Preferred info search engine - English
Sample Base 2,580 878 3,458 7,874
Google 76% 76% 76% 75%
Yahoo 11% 9% 10% 10%
English 2% 5% 3% 3%
Rediff 2% 2% 2% 2%
Wikipedia 2% 0.5% 2% 1%
Dictionary 2% 1% 2% 1%
MSN 0.7% 0.8% 0.7% 1%
Altavista 0.5% 0.5% 0.5% 0.3%
Sify 0.3% 0.3% 0.3% 0.4%
Indiatimes 0.4% 0.1% 0.3% 0.5%
BBC 0.4% 0.0% 0.3% 0.5%
Timesofindia 0.2% 0.0% 0.1% 0.3%
Table 70: Preferred website for instant messaging
Sample Base 2,954 1,054 4,008 8,632
Yahoo 65% 64% 65% 63%
Google Talk 13% 14% 13% 14%
Rediffbol 8% 10% 9% 10%
MSN 6% 4% 5% 5%
Orkut 3% 4% 3% 3%
Meebo 1% 0.5% 1% 1%
Skype 0.6% 0.1% 0.5% 0.6%
Indiatimes 0.3% 0.1% 0.2% 0.4%
AIM 0.2% 0.2% 0.2% 0.3%
Others 3% 3% 3% 3%
Table 71: Preferred website for social networking/communities
Sample Base 1,975 672 2,647 5,227
Orkut 66% 61% 65% 64%
Yahoo 16% 13% 15% 16%
Friends 2% 0.6% 2% 1%
MSN 1% 0.2% 1% 1%
Myspace 0.3% 2% 0.7% 0.6%
Hi5 0.9% 0.1% 0.7% 0.9%
Communities 0.7% 0.3% 0.6% 1%
Linkedin 0.6% 0.0% 0.4% 0.3%
Fropper 0.3% 0.6% 0.4% 0.4%
Bharatstudent 0.3% 0.7% 0.4% 0.4%
Ryze 0.4% 0.2% 0.3% 0.3%
Tagged 0.3% 0.0% 0.2% 0.4%
Others 11% 21% 14% 14%
Table 72: Preferred website for astrology
Sample Base 2,060 766 2,826 6,357
Yahoo 25% 15% 22% 22%
Astrology 17% 25% 19% 19%
Google 10% 11% 11% 11%
Rediff 8% 8% 8% 9%
Indiatimes astrospeak 7% 6% 7% 8%
Sarafreder 4% 1% 3% 3%
Horoscope 2% 5% 3% 2%
MSN 3% 3% 3% 3%
Sify 2% 2% 2% 3%
Astrolife 2% 1% 2% 2%
Ivillage 1% 0.3% 1% 0.8%
Indianastrology 0.7% 2% 1% 0.8%
Astrogyan 1% 0.7% 0.9% 0.8%
Astroyogi 0.9% 0.6% 0.8% 0.8%
Santabanta 0.5% 2% 0.7% 0.7%
Bejandaruwalla 0.4% 1% 0.7% 0.6%
Astrocenter 0.7% 0.6% 0.7% 0.6%
Webulagam 0.2% 2% 0.6% 0.4%
Webduniya 0.7% 0.3% 0.6% 0.6%
Timesofindia 0.6% 0.7% 0.6% 0.6%
Paramdhaam 0.6% 0.1% 0.5% 0.5%
Indya 0.6% 0.0% 0.5% 0.5%
Astrologyzone 0.3% 1% 0.5% 0.4%
Astroindia 0.7% 0.0% 0.5% 0.5%
Cyberastro 0.4% 0.3% 0.4% 0.3%
Kundli 0.2% 0.4% 0.3% 0.2%
Ganeshaspeaks 0.3% 0.3% 0.3% 0.3%
Jagran 0.2% 0.1% 0.2% 0.2%
Astroworld 0.2% 0.1% 0.2% 0.3%
Tarot 0.2% 0.0% 0.1% 0.3%
Others 8% 11% 9% 9%
Table 73: Preferred website for online learning/education
Sample Base 2,144 804 2,948 6,571
Google 33% 33% 33% 34%
Yahoo 12% 9% 11% 10%
Wikipedia 7% 4% 7% 6%
Rediff 4% 2% 3% 4%
Education 3% 3% 3% 3%
CBSE 2% 0.2% 2% 1%
W3schools 2% 2% 2% 2%
Onlinelearning 0.8% 4% 2% 1%
Ebizel 1% 2% 1% 1%
IGNOU 1% 0.9% 1% 1%
ICFAI 1% 1% 1% 1%
Annauniversity 0.5% 3% 1% 0.8%
Onlineeducation 0.1% 3% 0.9% 0.8%
Microsoft 0.7% 0.5% 0.7% 0.9%
MSN 0.6% 0.4% 0.5% 1%
Learning 0.6% 0.2% 0.5% 0.5%
ICAI 0.7% 0.1% 0.5% 0.5%
Goiit 0.5% 0.3% 0.5% 0.5%
Dewsoftoverseas 0.5% 0.6% 0.5% 0.5%
Symbiosis 0.5% 0.3% 0.4% 0.4%
Howstuffworks 0.2% 1% 0.4% 0.6%
Gurukul 0.2% 1% 0.4% 0.4%
Freshersworld 0.5% 0.1% 0.4% 0.5%
Answers 0.2% 1% 0.4% 0.4%
Worldwidelearn 0.2% 0.5% 0.3% 0.3%
Pubmed 0.4% 0.0% 0.3% 0.5%
English 0.3% 0.2% 0.3% 0.2%
Britishcouncil 0.4% 0.0% 0.3% 0.4%
BBC 0.4% 0.1% 0.3% 0.5%
Mit.edu 0.2% 0.1% 0.2% 0.2%
NCERT 0.2% 0.1% 0.1% 0.3%
Others 24% 27% 25% 24%
Table 74: Preferred blog sites
Sample Base 696 241 937 1,853
Google 20% 23% 21% 21%
Yahoo 17% 17% 17% 18%
Blogspot 14% 14% 14% 11%
Blogger 11% 10% 10% 11%
Ibibo 10% 10% 10% 10%
Rediff 9% 10% 9% 10%
Tagged 5% 0.1% 4% 2%
Debonairblog 4% 2% 3% 2%
Hi5 2% 5% 3% 2%
Mylot 2% 0.9% 2% 1%
Mouthshut 0.8% 3% 1% 1%
Myspace 0.9% 1% 1% 0.7%
MSN 1% 0.0% 1% 1%
Indiatimes 0.8% 0.9% 0.9% 2%
Youtube 0.7% 1% 0.8% 2%
Fropper 0.8% 0.0% 0.6% 0.3%
Sulekha 0.6% 0.2% 0.5% 0.7%
Monster 0.0% 1% 0.4% 0.2%
TimesofIndia 0.1% 0.1% 0.1% 0.4%
Others 2% 0.6% 2% 2%
Table 75: Other language preferred for local language content
Sample Base 414 175 589 1,388
Hindi 16% 18% 17% 19%
Malayalam 16% 17% 17% 15%
Tamil 16% 18% 16% 19%
Telugu 13% 15% 14% 13%
Marathi 11% 19% 13% 12%
Bengali 8% 2% 6% 6%
Kannada 7% 5% 6% 6%
Konkani 3% 0.0% 2% 0.8%
Oriya 2% 0.3% 1% 1%
Punjabi 1% 0.0% 0.7% 0.5%
Urdu 0.4% 2% 0.7% 0.7%
Assamese 0.3% 0.0% 0.2% 0.1%
Manipuri 0.2% 0.2% 0.2% 0.1%
Tulu 0.0% 0.8% 0.2% 0.1%
Haryanvi 0.1% 0.0% 0.1% 0.0%
Kashmiri 0.0% 0.3% 0.1% 0.0%
Maithili 0.0% 0.4% 0.1% 0.1%
Sanskrit 0.2% 0.0% 0.1% 0.1%
Awadhi 0.0% 0.0% 0.0% 0.1%
Bhojpuri 0.0% 0.0% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.1%
Bundeli 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.1%
Marwari 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0%
Others 2% 0.8% 1% 2%
Table 76: Preferred website for checking local language content
Sample Base 414 175 589 1,388
Malayalamanorama 10% 12% 11% 7%
Eeandu 10% 11% 10% 7%
Yahoo 10% 6% 9% 8%
Google 6% 15% 8% 12%
Webduniya 6% 4% 6% 4%
Marathiworld 3% 10% 5% 4%
Jagran 4% 3% 4% 3%
Esakal 4% 2% 4% 3%
Thinamalar 4% 1% 3% 5%
Webulagam 4% 0.7% 3% 4%
Matrubhumi 3% 0.0% 2% 1%
Banglalive 2% 2% 2% 2%
Tamilcinema 2% 3% 2% 4%
Anandabazaar 2% 0.0% 2% 2%
Rediff 0.9% 2% 1% 3%
Dinakaran 2% 0.2% 1% 0.6%
Vaartha 0.1% 5% 1% 0.7%
Dainikjagran 0.8% 2% 1% 2%
Thatskannada 2% 0.0% 1% 0.6%
Kumudam 0.1% 4% 1% 1%
Kannadaaudio 1% 0.9% 1% 2%
Bhaskar 0.6% 1% 0.8% 0.5%
Gujratsamachar 0.7% 0.2% 0.6% 1%
Amarujala 0.8% 0.0% 0.6% 0.9%
Keralakaumudi 0.0% 3% 0.6% 3%
Maharashtratimes 0.7% 0.0% 0.5% 0.3%
bbchindi 0.2% 0.0% 0.2% 0.7%
Deepika 0.3% 0.0% 0.2% 0.7%
Epatra 0.1% 0.4% 0.2% 0.5%
Sakal 0.2% 0.0% 0.2% 0.7%
Dailythanthi 0.2% 0.0% 0.1% 0.6%
Others 21% 13% 19% 19%
Table 77: Most preferred TV channel
Sample Base 3,580 1,348 4,928 12,631
Star Plus 14% 12% 13% 13%
Discovery 8% 9% 8% 7%
HBO 5% 5% 5% 4%
Star Movies 5% 3% 4% 3%
NDTV 4% 5% 4% 5%
M TV 4% 3% 4% 3%
Sun TV 4% 4% 4% 5%
Ten Sports 3% 5% 3% 3%
Aajtak 4% 2% 3% 5%
Sony 3% 3% 3% 4%
Star One 3% 2% 3% 3%
ESPN 2% 4% 3% 3%
Zee TV 3% 1% 3% 3%
CNBC 2% 2% 2% 2%
CNN IBN 2% 1% 2% 2%
Star World 3% 0.1% 2% 2%
Zoom 2% 1% 2% 0.9%
National Geographic 1% 1% 1% 2%
Sab TV 2% 0.7% 1% 1%
Asianet 1% 1% 1% 1%
DD 1 1% 2% 1% 2%
Cartoon Network 1% 0.9% 1% 1%
AXN 0.9% 1% 1% 1%
Star Sports 0.8% 2% 1% 0.8%
Surya TV 0.3% 3% 1% 0.6%
Pogo 0.9% 0.9% 0.9% 0.9%
Sun Music 0.8% 1% 0.9% 0.8%
TV 9 0.9% 0.9% 0.9% 2%
Animal Planet 0.7% 1% 0.8% 0.7%
BBC 0.8% 1% 0.8% 0.8%
Travel & Living 1% 0.2% 0.8% 0.9%
E TV 0.7% 1% 0.7% 1%
Gemini 0.3% 2% 0.7% 0.9%
Star News 0.8% 0.3% 0.7% 1%
Disney Channel 0.7% 0.4% 0.6% 0.6%
History Channel 0.5% 0.8% 0.6% 0.5%
Vijaya TV 0.5% 0.9% 0.6% 0.7%
NDTV Profit 0.6% 0.5% 0.6% 0.5%
Any Music Channel 0.3% 1% 0.5% 0.4%
F TV 0.6% 0.4% 0.5% 0.5%
Maa TV 0.2% 1% 0.5% 0.3%
Vh1 0.5% 0.4% 0.5% 0.4%
Any Sports Channel 0.4% 0.5% 0.4% 0.4%
Etv Kannada 0.4% 0.5% 0.4% 0.4%
India TV 0.4% 0.3% 0.4% 0.4%
V Channel 0.5% 0.3% 0.4% 0.3%
Zee Music 0.5% 0.2% 0.4% 0.3%
NDTV24*7 0.4% 0.2% 0.4% 0.3%
Times Now 0.5% 0.1% 0.4% 0.3%
Animax 0.3% 0.1% 0.3% 0.2%
Headlines Today 0.3% 0.4% 0.3% 0.2%
Set Max 0.3% 0.4% 0.3% 0.5%
Star Gold 0.2% 0.5% 0.3% 0.2%
Zee Cinema 0.4% 0.3% 0.3% 0.5%
Zee News 0.2% 0.5% 0.3% 0.4%
India Vision 0.3% 0.1% 0.3% 0.1%
Ibnlive 0.2% 0.6% 0.3% 0.2%
Any Movie Channel 0.1% 0.4% 0.2% 0.1%
Any News Channel 0.3% 0.1% 0.2% 0.4%
God 0.2% 0.0% 0.2% 0.1%
Kairali TV 0.3% 0.1% 0.2% 0.3%
Sahara One 0.2% 0.2% 0.2% 0.4%
SS Music 0.2% 0.3% 0.2% 0.4%
Star Anand 0.3% 0.0% 0.2% 0.1%
Udaya TV 0.2% 0.3% 0.2% 0.3%
Zee Marathi 0.2% 0.2% 0.2% 0.3%
Aawaz 0.1% 0.0% 0.1% 0.2%
Alfa Marathi 0.1% 0.2% 0.1% 0.1%
B4U 0.1% 0.1% 0.1% 0.1%
Dd News 0.0% 0.3% 0.1% 0.3%
ETC 0.2% 0.1% 0.1% 0.2%
Etv Marathi 0.1% 0.1% 0.1% 0.1%
Jaya TV 0.0% 0.2% 0.1% 0.1%
Teja TV 0.0% 0.3% 0.1% 0.1%
Zee Business 0.1% 0.1% 0.1% 0.1%
Zee Café 0.1% 0.1% 0.1% 0.1%
Star Utsav 0.1% 0.3% 0.1% 0.1%
MH1 0.1% 0.1% 0.1% 0.2%
Hungama TV 0.1% 0.1% 0.1% 0.1%
Jetix 0.1% 0.0% 0.1% 0.2%
Zee Bangla 0.1% 0.0% 0.1% 0.0%
Local 0.0% 0.1% 0.1% 0.1%
Kiran TV 0.0% 0.4% 0.1% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.0% 0.0%
Etv Bangla 0.0% 0.0% 0.0% 0.1%
K TV 0.0% 0.0% 0.0% 0.0%
Raj TV 0.0% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.0% 0.0% 0.0%
Sanskar 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.1% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0%
Hall Mark 0.0% 0.0% 0.0% 0.1%
Zee Primier 0.0% 0.0% 0.0% 0.0%
Set Pix 0.1% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0%
Others 1% 2% 1% 1%
Table 78: Most preferred newspaper
Sample Base 3,596 1,367 4,963 12,762
The Times of India 40% 28% 36% 35%
The Hindu 17% 24% 19% 18%
The Hindustan Times 6% 5% 6% 6%
Deccan Chronicle 4% 4% 4% 4%
Indian Express 3% 3% 3% 3%
Eenadu 2% 3% 2% 3%
Malyalam Manorama 2% 4% 2% 2%
The Telegraph 3% 2% 2% 3%
Dainik Bhaskar 2% 2% 2% 2%
The Economic Times 2% 1% 2% 2%
The Tribune 2% 2% 2% 2%
Mid Day 1% 2% 1% 1%
Mumbai Mirror 1% 2% 1% 0.9%
DNA 1% 1% 1% 1%
Vijay Karnataka 1% 2% 1% 1%
Dainik Jagran 1% 1% 1% 2%
Gujrat Samachar 0.9% 2% 1% 1%
Deccan Herald 1% 0.8% 1% 1%
Dinamalar 0.4% 2% 0.8% 1%
Mathrubhumi 0.9% 0.6% 0.8% 0.6%
Anand Bazar Patrika 0.9% 0.3% 0.7% 0.8%
Daily Thanthi 0.7% 0.6% 0.7% 0.6%
Nav Hindi Times 0.8% 0.2% 0.6% 0.4%
Lokmat 0.3% 0.8% 0.5% 0.6%
Sakal 0.5% 0.6% 0.5% 0.6%
Amar Ujala 0.4% 0.3% 0.4% 0.5%
Dinakaran 0.4% 0.4% 0.4% 0.4%
Divya Bhaskar 0.5% 0.2% 0.4% 0.5%
Rajasthan Patrika 0.2% 0.8% 0.4% 0.5%
Business Line 0.4% 0.2% 0.3% 0.3%
Loksatta 0.2% 0.5% 0.3% 0.4%
Business Standard 0.2% 0.2% 0.2% 0.1%
Maharashtra Times 0.2% 0.3% 0.2% 0.2%
Nav Bharat Times 0.2% 0.3% 0.2% 0.3%
Prajavani 0.0% 0.6% 0.2% 0.3%
Sandesh 0.1% 0.6% 0.2% 0.4%
Pratidin (Local) 0.2% 0.0% 0.2% 0.1%
Nai Dunia 0.2% 0.2% 0.2% 0.2%
Asian Age 0.1% 0.0% 0.1% 0.0%
Dharitri 0.1% 0.0% 0.1% 0.1%
Dinamani 0.1% 0.0% 0.1% 0.1%
Gulf News 0.1% 0.0% 0.1% 0.1%
Hitvada 0.1% 0.1% 0.1% 0.2%
Pudhari 0.1% 0.0% 0.1% 0.0%
Punjab Kesari 0.1% 0.2% 0.1% 0.3%
The Statesman 0.2% 0.1% 0.1% 0.2%
Vartha 0.1% 0.1% 0.1% 0.1%
Kannada praba 0.1% 0.0% 0.1% 0.1%
Udayavani 0.1% 0.1% 0.1% 0.1%
Bangalore Times 0.2% 0.0% 0.1% 0.1%
Janshakti 0.1% 0.0% 0.1% 0.0%
Vijaya Times 0.1% 0.0% 0.1% 0.3%
Kerala Kaumudi 0.0% 0.2% 0.1% 0.2%
Mint 0.1% 0.0% 0.1% 0.0%
Andhra Jyoti 0.0% 0.1% 0.0% 0.1%
Employment News 0.0% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.1% 0.0% 0.0%
Mumbai Samachar 0.0% 0.0% 0.0% 0.1%
Prabhat Khabar 0.0% 0.0% 0.0% 0.1%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0%
Saamna 0.0% 0.1% 0.0% 0.1%
Samaj 0.0% 0.0% 0.0% 0.1%
Sambad 0.0% 0.0% 0.0% 0.1%
Sanmarg 0.1% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0%
Others 0.6% 0.3% 0.5% 0.8%
Table 79: Most preferred magazine
Sample Base 3,102 1,095 4,197 10,515
India Today 22% 19% 21% 23%
Reader's Digest 7% 4% 7% 7%
The Week 5% 5% 5% 5%
Sports Star 4% 8% 5% 4%
Digit 4% 5% 4% 3%
Femina 4% 3% 4% 4%
Outlook 4% 2% 4% 4%
Film Fare 3% 3% 3% 3%
Star Dust 3% 2% 3% 2%
Business World 3% 3% 3% 2%
Autocar India 2% 3% 2% 2%
Chip 2% 2% 2% 2%
Business Today 2% 2% 2% 2%
Women's Era 2% 1% 2% 2%
Vanita 1% 3% 2% 1%
Ananda Vikatan 0.9% 2% 1% 1%
India Times 2% 0.7% 1% 0.8%
Swathi 0.5% 3% 1% 2%
Wisdom 1% 0.5% 1% 0.7%
Competition Success Review 1% 0.8% 1% 1%
Electronics For You 0.7% 2% 1% 1%
Overdrive 1% 0.7% 1% 0.6%
Computers Today 0.9% 0.2% 0.8% 0.7%
Cosmopolitan 0.9% 0.4% 0.8% 0.8%
Grihshobha 0.7% 0.9% 0.8% 0.9%
National Geographic 0.7% 0.6% 0.7% 0.6%
Time 0.8% 0.4% 0.7% 0.6%
Business & Economy 0.7% 0.5% 0.6% 0.5%
Fortune India 0.6% 0.6% 0.6% 0.7%
Kumudham 0.2% 2% 0.6% 1%
PC Quest 0.7% 0.3% 0.6% 0.6%
Today 0.4% 1% 0.6% 0.5%
Chitralekha 0.4% 0.8% 0.5% 0.7%
Meri Saheli 0.5% 0.5% 0.5% 0.5%
Brunch 0.5% 0.0% 0.4% 0.3%
Business India 0.5% 0.2% 0.4% 0.7%
Health 0.4% 0.3% 0.4% 0.5%
Safari 0.4% 0.5% 0.4% 0.3%
Science Reporter 0.3% 0.6% 0.4% 0.6%
Anandamela 0.4% 0.2% 0.3% 0.2%
Business Week 0.4% 0.1% 0.3% 0.3%
Cineblitz 0.2% 0.5% 0.3% 0.2%
Cricket Samrat 0.3% 0.3% 0.3% 0.6%
Debonair 0.2% 0.3% 0.3% 0.2%
Gladrags 0.3% 0.2% 0.3% 0.3%
Good House Keeping 0.3% 0.3% 0.3% 0.3%
Inside Outside 0.4% 0.0% 0.3% 0.3%
Linux For You 0.1% 0.7% 0.3% 0.2%
Maxim 0.4% 0.0% 0.3% 0.2%
Outlook Money 0.4% 0.0% 0.3% 0.4%
Playboy 0.4% 0.2% 0.3% 0.3%
Sudha 0.4% 0.1% 0.3% 0.3%
PC World 0.3% 0.3% 0.3% 0.3%
Abhiyan 0.2% 0.2% 0.2% 0.2%
Aha Zindagi 0.1% 0.3% 0.2% 0.2%
Aval Vikatan 0.2% 0.2% 0.2% 0.2%
Champak 0.2% 0.0% 0.2% 0.1%
Dalal Street 0.2% 0.3% 0.2% 0.3%
Desh 0.2% 0.1% 0.2% 0.2%
Sananda 0.2% 0.0% 0.2% 0.3%
Sarita 0.1% 0.6% 0.2% 0.2%
Society 0.2% 0.0% 0.2% 0.1%
Money life 0.2% 0.0% 0.2% 0.1%
Better Photography 0.2% 0.0% 0.1% 0.1%
Buzz 0.1% 0.0% 0.1% 0.1%
Capital Market 0.0% 0.1% 0.1% 0.2%
Chronicle 0.0% 0.5% 0.1% 0.2%
Data Quest 0.1% 0.1% 0.1% 0.2%
Elle 0.0% 0.3% 0.1% 0.1%
Manorama 0.1% 0.0% 0.1% 0.2%
Saptahik Sakal 0.1% 0.0% 0.1% 0.1%
Saras Salil 0.1% 0.0% 0.1% 0.1%
Savvy 0.1% 0.0% 0.1% 0.1%
The Economist 0.1% 0.2% 0.1% 0.2%
Top Gear 0.1% 0.1% 0.1% 0.1%
Graphiti 0.1% 0.1% 0.1% 0.2%
Living Digital 0.1% 0.1% 0.1% 0.1%
Animation Reporter 0.0% 0.3% 0.1% 0.1%
Chandamama 0.1% 0.0% 0.1% 0.1%
Andra Jyoti 0.0% 0.2% 0.1% 0.1%
Automobiles 0.1% 0.1% 0.1% 0.1%
Auto World 0.1% 0.0% 0.1% 0.0%
Bikes 0.1% 0.0% 0.1% 0.1%
Business Standard 0.1% 0.0% 0.1% 0.1%
Anandalok 0.0% 0.0% 0.0% 0.0%
Auto India 0.1% 0.0% 0.0% 0.1%
Business Times 0.0% 0.0% 0.0% 0.0%
Deccan Chronicle 0.0% 0.0% 0.0% 0.1%
Developer IQ 0.0% 0.0% 0.0% 0.0%
Frontline 0.0% 0.0% 0.0% 0.1%
Grihlakshmi 0.0% 0.0% 0.0% 0.0%
Junior Vikatan 0.1% 0.0% 0.0% 0.2%
Kadambini 0.0% 0.0% 0.0% 0.0%
Lokprabha 0.0% 0.0% 0.0% 0.1%
Mathrubhumi 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.1% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0%
Taranga 0.0% 0.1% 0.0% 0.2%
Saheli 0.0% 0.0% 0.0% 0.0%
Saptahik Bartaman 0.0% 0.0% 0.0% 0.1%
Sakhi 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0%
Nirogadhaam 0.0% 0.1% 0.0% 0.1%
Kurukshetra 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0%
Others 6% 7% 6% 7%
Table 80: Most preferred radio channel
Radio Channel Own Camera Don't Own Camera ASP All Internet Users
Sample Base 2,522 918 3,440 8,205
Radio Mirchi 38% 36% 38% 38%
Radio City 12% 9% 12% 11%
Red FM 11% 13% 12% 12%
AIR 9% 10% 9% 11%
Suryan FM 5% 12% 6% 6%
Big FM 6% 4% 6% 5%
AIR FM RAINBOW 4% 5% 4% 4%
AIR FM GOLD 5% 3% 4% 5%
Fever FM 4% 2% 3% 3%
World Space 2% 2% 2% 2%
Power FM 1% 0.9% 1% 0.8%
Go FM 1% 0.7% 0.9% 0.8%
BBC 1% 0.1% 0.8% 1%
Amar FM 0.4% 0.0% 0.3% 0.3%
Hum FM 0.0% 0.0% 0.0% 0.0%
Others 0.7% 0.7% 0.7% 1%
Table 81: Top of mind recall for brands
Sample Base 3,901 1,470 5,371 24,288
Nokia 8% 8% 8% 7%
Sony 9% 6% 8% 8%
Tata 4% 5% 4% 5%
Nike 3% 4% 3% 3%
LG 3% 3% 3% 4%
HLL 3% 3% 3% 3%
Colgate 3% 3% 3% 3%
Samsung 2% 3% 2% 2%
Pepsi 2% 3% 2% 2%
Microsoft 2% 2% 2% 2%
Adidas 2% 2% 2% 2%
Google 2% 1% 2% 1%
Reebok 1% 2% 2% 1%
Philips 2% 1% 2% 1%
Levis 2% 1% 1% 0.9%
HP 1% 1% 1% 1%
Hero Honda 0.9% 2% 1% 1%
Bajaj 0.9% 2% 1% 1%
Coca Cola 1% 0.7% 1% 1%
Godrej 1% 1% 1% 2%
Airtel 1% 1% 1% 0.9%
Honda 1% 0.7% 1% 0.8%
Intel 1% 1% 1% 0.9%
Maruti 1% 0.4% 1% 2%
Compaq 0.8% 0.7% 0.8% 0.5%
Sony Ericsson 0.8% 0.8% 0.8% 0.5%
Britannia 0.5% 1% 0.7% 0.6%
Cadbury 0.9% 0.5% 0.7% 0.6%
Onida 0.8% 0.5% 0.7% 0.7%
Raymonds 0.6% 1% 0.7% 1%
Amul 0.5% 0.7% 0.6% 0.7%
HCL 0.4% 0.9% 0.6% 0.5%
IBM 0.6% 0.6% 0.6% 1%
Lakme 0.6% 0.6% 0.6% 0.7%
Lee 0.5% 0.8% 0.6% 0.5%
Peter England 0.7% 0.3% 0.6% 0.4%
Videocon 0.5% 0.7% 0.6% 0.7%
Wipro 0.5% 0.9% 0.6% 0.6%
Mercedes 0.5% 0.4% 0.5% 0.5%
Apple 0.7% 0.1% 0.5% 0.4%
BSNL 0.4% 0.6% 0.4% 0.4%
Dell 0.4% 0.2% 0.4% 0.3%
Garnier 0.4% 0.2% 0.4% 0.3%
Hyundai 0.4% 0.4% 0.4% 0.3%
Motorola 0.3% 0.5% 0.4% 0.4%
Nestle 0.4% 0.4% 0.4% 0.4%
Provogue 0.4% 0.3% 0.4% 0.2%
Toyota 0.3% 0.4% 0.4% 0.3%
Yamaha 0.2% 0.8% 0.4% 0.3%
Amway 0.3% 0.2% 0.3% 0.3%
Bata 0.3% 0.2% 0.3% 0.4%
BMW 0.4% 0.1% 0.3% 0.2%
BPL 0.2% 0.3% 0.3% 0.6%
Horlicks 0.3% 0.1% 0.3% 0.2%
Hutch 0.4% 0.1% 0.3% 0.2%
ICICI 0.2% 0.4% 0.3% 0.4%
Johnson & Johnson 0.3% 0.3% 0.3% 0.3%
L`Oreal 0.4% 0.2% 0.3% 0.2%
Lenovo 0.3% 0.3% 0.3% 0.3%
Louis Phillip 0.4% 0.0% 0.3% 0.1%
Pantaloon 0.2% 0.5% 0.3% 0.3%
Pepe 0.3% 0.1% 0.3% 0.2%
Spykar 0.4% 0.1% 0.3% 0.2%
Surf 0.3% 0.2% 0.3% 0.4%
Titan 0.4% 0.2% 0.3% 0.4%
Woodland 0.3% 0.3% 0.3% 0.2%
Allen Solly 0.1% 0.4% 0.2% 0.1%
Arrow 0.3% 0.0% 0.2% 0.1%
Close Up 0.2% 0.2% 0.2% 0.2%
Dabur 0.2% 0.3% 0.2% 0.4%
Dettol 0.2% 0.1% 0.2% 0.1%
Ferrari 0.2% 0.1% 0.2% 0.1%
Ford 0.1% 0.2% 0.2% 0.1%
Hamam 0.0% 0.5% 0.2% 0.1%
Infosys 0.2% 0.1% 0.2% 0.2%
ITC 0.3% 0.1% 0.2% 0.3%
John Players 0.2% 0.1% 0.2% 0.2%
Kingfisher 0.2% 0.4% 0.2% 0.3%
Koutons 0.3% 0.2% 0.2% 0.1%
Lifebuoy 0.0% 0.5% 0.2% 0.2%
Suzuki 0.2% 0.2% 0.2% 0.2%
Panasonic 0.2% 0.0% 0.2% 0.1%
Park Avenue 0.3% 0.1% 0.2% 0.1%
Parle 0.2% 0.2% 0.2% 0.4%
Pepsodent 0.3% 0.1% 0.2% 0.2%
Ponds 0.3% 0.2% 0.2% 0.3%
Ray Ban 0.1% 0.5% 0.2% 0.1%
TVS 0.2% 0.1% 0.2% 0.2%
Whirlpool 0.1% 0.5% 0.2% 0.4%
Wills 0.3% 0.0% 0.2% 0.2%
Yahoo 0.3% 0.1% 0.2% 0.1%
Armani 0.1% 0.0% 0.1% 0.0%
Canon 0.2% 0.1% 0.1% 0.2%
Chevrolet 0.1% 0.2% 0.1% 0.0%
Denim 0.1% 0.0% 0.1% 0.2%
Fair & Lovely 0.1% 0.1% 0.1% 0.1%
Fevicol 0.1% 0.0% 0.1% 0.1%
Gillette 0.2% 0.1% 0.1% 0.1%
Gold Flake 0.1% 0.0% 0.1% 0.1%
Gucci 0.1% 0.1% 0.1% 0.1%
Honda City 0.1% 0.3% 0.1% 0.1%
IFB 0.2% 0.0% 0.1% 0.1%
ISI 0.2% 0.1% 0.1% 0.2%
LIC 0.1% 0.2% 0.1% 0.1%
Lux 0.2% 0.0% 0.1% 0.2%
Maggi 0.1% 0.0% 0.1% 0.1%
Mahindra & Mahindra 0.0% 0.1% 0.1% 0.1%
Mcdonald 0.1% 0.1% 0.1% 0.1%
MRF 0.1% 0.3% 0.1% 0.1%
Nescafe 0.1% 0.0% 0.1% 0.1%
Nirma 0.0% 0.2% 0.1% 0.1%
P&G 0.1% 0.1% 0.1% 0.1%
Red Label 0.0% 0.1% 0.1% 0.0%
Rediff 0.1% 0.0% 0.1% 0.1%
Revlon 0.2% 0.1% 0.1% 0.1%
Rolex 0.1% 0.1% 0.1% 0.1%
Santro 0.2% 0.0% 0.1% 0.1%
SBI 0.1% 0.0% 0.1% 0.0%
Siemens 0.1% 0.1% 0.1% 0.0%
Sify 0.1% 0.0% 0.1% 0.1%
Tata Indicom 0.1% 0.0% 0.1% 0.1%
Thums Up 0.1% 0.1% 0.1% 0.2%
Times of India 0.2% 0.1% 0.1% 0.1%
VIP 0.2% 0.1% 0.1% 0.1%
Zodiac 0.1% 0.0% 0.1% 0.1%
Axe 0.1% 0.2% 0.1% 0.1%
L&T 0.1% 0.0% 0.1% 0.1%
Ranbaxy 0.0% 0.2% 0.1% 0.1%
TCS 0.1% 0.1% 0.1% 0.1%
Brooke Bond 0.0% 0.0% 0.0% 0.2%
Citi Bank 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.1% 0.0% 0.0%
Killer 0.0% 0.1% 0.0% 0.2%
Kodak 0.0% 0.0% 0.0% 0.1%
Mark & Spencer 0.0% 0.1% 0.0% 0.0%
NIIT 0.0% 0.0% 0.0% 0.0%
Parker 0.0% 0.0% 0.0% 0.1%
Pears 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.0% 0.1% 0.0% 0.0%
Rin 0.0% 0.0% 0.0% 0.1%
Scorpio 0.0% 0.0% 0.0% 0.0%
Skoda 0.0% 0.1% 0.0% 0.1%
Taj 0.1% 0.0% 0.0% 0.1%
Tanishq 0.0% 0.0% 0.0% 0.0%
Tata Indica 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.0% 0.0% 0.0% 0.0%
Tata Tea 0.0% 0.0% 0.0% 0.1%
Van Huesen 0.0% 0.0% 0.0% 0.1%
Versace 0.0% 0.1% 0.0% 0.1%
Voltas 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0%
Acer 0.1% 0.0% 0.0% 0.1%
Idea 0.0% 0.0% 0.0% 0.1%
Lays 0.0% 0.0% 0.0% 0.1%
Sahara 0.0% 0.0% 0.0% 0.1%
Sansui 0.0% 0.1% 0.0% 0.1%
Glaxo 0.0% 0.1% 0.0% 0.0%
HSBC 0.0% 0.1% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0%
Others 12% 12% 12% 14%
Appendix
Table 82: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 2
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
Table 83: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 3
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
3
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
Table 84: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

Secondary
School (Up School Not Grad./ Grad./ PG
Illiterate / High
to 4 yrs) (5-9 yrs) Grad. PG (Gen.) (Prof.)
School
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 4 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
4
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
Index: Charts
Chart 1: Problems faced by online picture sharers while surfing the Internet . 22
Chart 2: Gender breakup ................................................................ 29
Chart 3: Age group distribution ........................................................ 30
Chart 4: City class - by population size ............................................... 31
Chart 5: City class - by market size.................................................... 32
Chart 6: Region-wise break-ups ........................................................ 34
Chart 7: Socio economic classification ................................................ 36
Chart 8: Highest educational qualification ........................................... 37
Chart 9: Occupational break up ........................................................ 38
Chart 10: Function / field of occupation ............................................. 39
Chart 11: Head of the household....................................................... 40
Chart 12: Monthly family income ...................................................... 41
Chart 13: Most expensive vehicle owned by the household........................ 42
Chart 14: Ownership of credit cards (individually).................................. 43
Chart 15: Current loan liabilities....................................................... 45
Chart 16: Years of experience in using internet ..................................... 46
Chart 17: Place of accessing internet ................................................. 47
Chart 18: Type of internet connection at home ..................................... 48
Chart 19: Type of internet connection at office..................................... 49
Chart 20: Service provider subscribed to at home .................................. 50
Chart 21: Service provider subscribed to at office .................................. 51
Chart 22: Frequency of accessing internet from home ............................. 52
Chart 23: Frequency of accessing internet from office............................. 53
Chart 24: Time of the day accessing internet from home ......................... 54
Chart 25: Time of the day accessing internet from office ......................... 55
Chart 26: Duration of pc usage from home ........................................... 56
Chart 27: Duration of internet usage from home.................................... 57
Chart 28: Duration of pc usage from office .......................................... 58
Chart 29: Duration of internet usage from office ................................... 59
Chart 30: Time spent by internet users on watching TV ........................... 60
Chart 31: Time spent by internet users on reading newspaper ................... 61
Chart 32: Time spent by internet users on listening to radio ..................... 62
Chart 33: Professional activities ....................................................... 64
Chart 34: Personal activities............................................................ 65
Chart 35: Downloading activities....................................................... 66
Chart 36: E-commerce related activities ............................................. 67
Chart 37: Online shopping............................................................... 68
Chart 38: Response to online marketing stimulus ................................... 69
Chart 39: Blogging activities ............................................................ 70
Chart 40: Member of an online community........................................... 71
Chart 41: Problems faced while surfing the internet ............................... 75
Chart 42: Multiple user shares of email websites ................................... 77
Chart 43: Number of email accounts and average per capita email ids ......... 78
Index: Tables
Table 1: Detailed sample base distribution of the land survey ................... 12
Table 2: Popularity of various internet activities ................................... 18
Table 3: Camera ownership among online picture sharers......................... 19
Table 4: Online picture sharing among camera owning net users ................ 19
Table 5: Key demographic and socio-economic profile of online picture sharers
.............................................................................................. 20
Table 6: Ownership of key household and financial assets among online picture
sharers...................................................................................... 21
Table 7: Key net usage behavior dynamics of online picture sharers ............ 22
Table 8: Popular online activities online picture sharers undertake relatively
more (Top 15) ............................................................................. 23
Table 9: Response to online marketing stimuli and online buying behavior .... 24
Table 10: Most used websites overall among online picture sharers ............. 24
Table 11: Most used websites on preferred basis for specific online activities. 25
Table 12: Popularity of various internet activities .................................. 28
Table 13: Top 10 cities .................................................................. 33
Table 14: Preferred language of reading ............................................. 35
Table 15: Household asset ownership ................................................. 44
Table 16: Popularity of various internet activities .................................. 63
Table 17: Membership by type of online community ............................... 72
Table 18: Most used local language websites (other than English) ............... 73
Table 19: Online activities desired in other languages ............................. 74
Table 20: Preferred websites - emailing .............................................. 76
Table 21: Top of mind unaided recall - all websites ................................ 79
Table 22: Most used website - all websites........................................... 80
Table 23: Info search (English) ......................................................... 81
Table 24: Info search (local language) ................................................ 82
Table 25: Job search ..................................................................... 83
Table 26: Booking travel tickets ....................................................... 84
Table 27: Online shopping (other than travel tickets).............................. 85
Table 28: Online news ................................................................... 86
Table 29: Financial news & info (rates, quotes, etc.) .............................. 87
Table 30: Online share trading ......................................................... 88
Table 31: Real estate info............................................................... 89
Table 32: Matrimonial search........................................................... 90
Table 33: Dating/friendship search.................................................... 91
Table 34: Social networking/communities ........................................... 92
Table 35: Online gaming................................................................. 93
Table 36: Download mobile content................................................... 94
Table 37: Preferred instant messaging applications ................................ 95
Table 38: Download music .............................................................. 96
Table 39: Sports content ................................................................ 97
Table 40: Cinema content............................................................... 98
Table 41: Most used local language websites (other than English) ............... 99
Table 42: Preferred blog sites ......................................................... 100
Table 43: Preferred astrology website ............................................... 101
Table 44: Preferred online learning / education website......................... 102
Table 45: Favorite TV channels ....................................................... 103
Table 46: Favorite newspapers ........................................................ 104
Table 47: Favorite magazines ......................................................... 105
Table 48: Favorite radio channels .................................................... 106
Table 49: TOM recall for brands....................................................... 107
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 109
Table 2: Age group distribution ....................................................... 109
Table 3: City class - by population size .............................................. 110
Table 4: City class - by market size .................................................. 110
Table 5: City wise distribution ........................................................ 111
Table 6: Region-wise break-ups ....................................................... 112
Table 7: Preferred language of reading .............................................. 113
Table 8: Socio economic classification ............................................... 114
Table 9: Highest educational qualification .......................................... 114
Table 10: Occupational break up ..................................................... 114
Table 11: Function / field of occupation ............................................ 115
Table 12: Head of the household ..................................................... 115
Table 13: Monthly family income ..................................................... 115
Table 14: Most expensive vehicle owned by the household ...................... 116
Table 15: Ownership of credit cards (individually)................................. 116
Table 16: Household asset ownership ................................................ 117
Table 17: Current loan liabilities...................................................... 117
Table 18: Years of experience in using internet.................................... 118
Table 19: Place of accessing internet ................................................ 118
Table 20: Type of internet connection at home .................................... 118
Table 21: Type of internet connection at office ................................... 119
Table 22: Service provider subscribed to at home ................................. 119
Table 23: Service provider subscribed to at office................................. 120
Table 24: Frequency of accessing internet from home ............................ 120
Table 25: Frequency of accessing internet from office ........................... 120
Table 26: Time of the day accessing internet from home ........................ 121
Table 27: Time of the day accessing internet from office ........................ 121
Table 28: Duration of internet usage from home................................... 121
Table 29: Duration of internet usage from office .................................. 122
Table 30: Duration of internet usage during weekdays............................ 122
Table 31: Duration of internet usage during weekends ........................... 122
Table 32: Duration of PC usage from home ......................................... 123
Table 33: Duration of PC usage from office ......................................... 123
Table 34: Time spent by internet users on watching TV .......................... 123
Table 35: Time spent by internet users on reading newspaper .................. 124
Table 36: Time spent by internet users on listening to radio .................... 124
Table 37: Professional activities ...................................................... 124
Table 38: Personal activities........................................................... 125
Table 39: Downloading activities ..................................................... 125
Table 40: E-commerce related activities ............................................ 126
Table 41: Online shopping.............................................................. 126
Table 42: Response to online marketing stimulus .................................. 126
Table 43: Blogging activities ........................................................... 127
Table 44: Member of an online community ......................................... 127
Table 45: Membership by type of online community .............................. 128
Table 46: Usage of other language websites ........................................ 128
Table 47: Online activities desired in other languages ............................ 129
Table 48: Problems faced while surfing the internet .............................. 129
Table 49: Top of mind unaided recall - all websites ............................... 130
Table 50: Most used website - all websites.......................................... 132
Table 51: Preferred website for emailing ........................................... 133
Table 52: Multiple user shares of email websites .................................. 133
Table 53: No. of email accounts ...................................................... 134
Table 54: Preferred website for job search ......................................... 134
Table 55: Preferred website for mobile content ................................... 135
Table 56: Preferred website for sports .............................................. 136
Table 57: Preferred website for travel products ................................... 137
Table 58: Preferred website for matrimony......................................... 138
Table 59: Preferred website for financial news/info .............................. 139
Table 60: Preferred website for cinema ............................................. 140
Table 61: Preferred website for online share/stock trading...................... 141
Table 62: Preferred website for games .............................................. 142
Table 63: Preferred website for online shopping................................... 143
Table 64: Preferred website for online news ....................................... 144
Table 65: Preferred website for friendship/dating ................................ 145
Table 66: Preferred website for music ............................................... 146
Table 67: Preferred info search engine - local language .......................... 147
Table 68: Preferred website for real estate......................................... 147
Table 69: Preferred info search engine - English ................................... 148
Table 70: Preferred website for instant messaging ................................ 148
Table 71: Preferred website for social networking/communities ............... 149
Table 72: Preferred website for astrology........................................... 150
Table 73: Preferred website for online learning/education ...................... 151
Table 74: Preferred blog sites ......................................................... 152
Table 75: Other language preferred for local language content................. 153
Table 76: Preferred website for checking local language content .............. 154
Table 77: Most preferred TV channel................................................. 155
Table 78: Most preferred newspaper ................................................. 158
Table 79: Most preferred magazine................................................... 160
Table 80: Most preferred radio channel ............................................. 162
Table 81: Top of mind recall for brands ............................................. 163
Table 82: City type classification by market size .................................. 168
Table 83: City type by population size vs. market size............................ 169
Table 84: Socio economic classification (SEC) grid................................. 170

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India Online 2007

Online Picture Sharing

India Online 2007

Online Picture Sharing

Key Findings ..............................................................18

Segment Wise Detailed Tables ...................................... 108

Appendix ................................................................ 167

India Online 2007

X Highly credible latest estimate of internet using population in urban India

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5 websites)

X Mobile content download

Note - All supplement reports are subject to sufficiency of sample responses.

The Land Survey

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

Nellore (AP) 1 lakh – 5 lakh 300

Some further questions related to the specifics of demographic profile of the

The Online Survey

X In terms of capturing website preferences, 6 more online activity categories

In the online questionnaire, a response format of 'clicking' a single or multiple

Further, to enlist complete and sincere responses, an incentive of a significant

Online picture sharing goes beyond owning a camera. At 72%, 3 out of 4

However, camera-owning online picture sharers show distinctly higher

Online picture sharers are more involved in ‘personal interactivity’ than

networking activities and join online communities is higher among online

In terms of numbers, around 10 million online urban Indian engage in online

Table 2: Popularity of various internet activities

Rank Online Activity % All Internet Users In Millions

1 Emailing 95% 24.0

21 Share pictures 40% 10.0

Three out of 4 online picture sharers own a camera, but online

Table 3: Camera ownership among online picture sharers

Online Picture All Internet

Own camera 72% 29%

Do not own camera 28% 11%

Total 100% 40%

Table 4: Online picture sharing among camera owning net users

All Internet Users

Share pictures online 24%

Do not share pictures online 76%

Online picture sharers are noticeably ‘younger’ net users

At an overall level, online picture sharers show fairly similar ‘socio-economic’

Those owning a camera are somewhat more ‘mature’ and distinctly

However, when it comes to incomes and asset ownerships, camera-owning

Table 5: Key demographic and socio-economic profile of online picture sharers

Rs.30,000+ family income 32% 14% 27% 23%

Bank Account 91% 75% 86% 82%

Online picture sharers are the more ‘seasoned’, ‘heavier’ and

Table 7: Key net usage behavior dynamics of online picture sharers

Current Year Slow website opening Virus / spyware

Only half of online picture sharers are involved in social networking

In fact, social networking/online communities rank only 16th in the overall

Table 8: Popular online activities online picture sharers undertake relatively

Between the camera-owning and non-owning online picture sharers, the

Online picture sharers make relatively ‘better’ online consumers

Table 9: Response to online marketing stimuli and online buying behavior

Online buyers 54% 41% 50% 43%

Sample Base 3,952 1,495 5,447 14,075

Google 31% 30% 30% 29%

Yahoo 25% 27% 25% 27%

Orkut 11% 10% 11% 8%

Rediff 9% 11% 9% 11%