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Guide to e-mail marketing

Guide to e-mail marketing



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Published by Youssef Rahoui
Guide to e-mail marketing
Guide to e-mail marketing

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Published by: Youssef Rahoui on Feb 20, 2009
Copyright:Attribution Non-commercial


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CMA Guide to
E-mail Marketing
Theory, best practices and practical advice for marketers
CMA Guide to E-mail Marketing
Canadian Marketing Association © 2007
About the Canadian Marketing Association (www.the-cma.org)
With more than 800 corporate members, the Canadian Marketing Association (CMA) is the largest marketingassociation embracing Canada’s major business sectors and all marketing disciplines, channels andtechnologies. CMA is the marketing community’s leading advocate on the key public policy issues affectingboth consumer and business-to-business marketers. As well, the Association is the principal provider ofknowledge, marketing intelligence and professional development opportunities for marketers; and catalyst fornetworking and business opportunities within the marketing community.CMA provides an effective voice for responsible and ethical marketers and has participated in a variety ofgovernment-led task forces and working groups on issues such as privacy, e-commerce, SPAM e-mail andfraud prevention. From time to time, the Association forms internal task forces to develop self-regulatory policieson marketing best practices, ethics and privacy.The Association's Code of Ethics and Standards of Practice is compulsory for its members. It includes marketingguidelines and the use of CMA's Do Not Contact Service, whereby consumers register, without charge, to havetheir names removed from marketing lists held by CMA member organizations. The Association also offers acustomer complaint resolution program known as Operation Integrity.The Association promotes industry growth, development and education through a network of eight marketingcouncils which provide a forum for members to exchange marketing intelligence through case studies, whitepapers, articles and guidelines. CMA offers a Professional Marketing Certificates program with courses inadvanced marketing, advertising and media, e-marketing, direct marketing and integrated branding. Othereducational initiatives include the CMA National Convention & Trade Show, conferences, seminars, in-housetraining, roundtables and the CMA Awards program.
CMA Guide to E-mail Marketing
 © 2007 Canadian Marketing Association
All rights reserved. No part of this publication may be reproduced, sorted in a retrieval system, ortransmitted in any form or by any means, electronic, mechanical, photo-copying, recording, orotherwise, without prior written permission of the copyright owner.
Printed in CanadaCourtesy of Getty Images: 10195820/Zap Art
CMA Guide to E-mail Marketing
Canadian Marketing Association © 2007

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