MM5011 INNOVATION

29111311 29111328 29111329 29111338 29111344 29111384 29111387 29111393

Haidir Afesina Hendra Winata Mita Listyatri Andek Prabowo Aprian Eka Rahadi Chairunnisa Mirhelina Franciscus Xaverius Kresna Paska Agung Indri Pramantyo

COMPUMAT: Math That Can`t Add

Entrepreneurship is making meaning

Guy Kawasaki

BEP Cult ure

OPPORTUNITY

Lesson Learned
Kawasaki, 2004

doing what is right, paying back society, quality of life

POSITIONING
targeted the intended customer to solve their problem
Kawasaki, 2004

CHANNEL
partnership should benefit and enhance both parties Kawasaki, 2004

ORGANIZATION TYPE BUSINESS MODEL

define a clear business model is needed to describe how company works

Other Company Experience

PesonaEdu PT Pesona Edukasi &Telkom Indonesia
PesonaEdu Online Product consist of 2 version: 1.Chapter version with price:Rp 16.500,/bab/month (include PPN) 2.Complete version consist from 9 -15 Chapter( 1 year study material). There are 9 volumes with price Rp 137.500,/volum/month(include PPN) Curriculum based on Depdiknas and international standard. Use more than 3500 in Indonesia and international (23 countries). Kind of product contain of: Pesona Matematika in 2003 Pesona Sains (Pesona Fisika, Pesona Biologi ,Pesona Kimia) in 2007 School Level : SD, SMP, SMA with bilingual (Indonesia & English). User basis: per school (first) then follow to individual basis (parents).

Analysis
Future Challenge
Technology Culture Regulation

Industry Analysis
Competitor Stakeholder

KP

KA KR C$

VP

CR CH RS

CS

Market Analysis
Segmentation Demand Needs

Macro Economy
Infrastructure GPA Labor
(Osterwalder & Pigneur, 2010)

SWOT Analysis
Strength Weakness

KP
Internal

KA

VP

CR

CS
Internal

KR

CH

C$
External

RS
External

Opportunity

Threat
(Osterwalder & Pigneur, 2010)

Existing Business Model

Efficiency
KP Internet Service Provider (ISP) Schools (specially Math Teacher) Government KA Math Learning Software/Internet Learning VP Improvement Math Teaching Methodology Personalized software Interactive Software Feedback to the school by tutor Feedback to parent Diagnostic test Assisted by Compumat Exper

Value
CR Parent as partner Math Teacher as partner rather than one-time supplier CS Semi Public School, Privately owned schools (subsidies from government) Privately owned schools funded exclusively by tuition. Family/Home

KR software developers & designers math teachers on a part time basis Cartoonists Capital

CH Direct selling: School & Math Teacher Internet selling: Parents/Family

C$ Development Advertisement

RS School Based (price based per students on per year base) Per studetns in home (per year base)

Efficiency

Retail New Business Model

KA
Software development R & D Internal Selling to community

Value

KP
Online Payment Cooperate with Bank Distribution Channels barness & noble Amazon.com Internet Service Provider Deep discussion from parents & students Math Teacher

VP
Personalize Software Experience Interactive Teaching Method Government License No Limit time license for maintain long-term customer

CR
Parents Community Students community Compumat Expert Assistance Math Teacher Community F1 Math Competition

CS
Individual Student at family (home) help by their parents

KR
IT & Software Designer Math researcher Cartoonist Children Psychologist (counselling) Parents & Students Periodic Discussion

CH
Internet EMath.com E-Math Booth Book store Amazon.com

C$
Infrastructure & Development Cost Overhead R&D Cost Distribution Channel & Advertising Cost Advertisement Labor Salaries Software Sales Upgrade & Maintenance fee

RS

Business Strategy Recommendation

Long Tail Business Model
PRODUCT

PLACE
PLACE
A C C E S S A C C E S S

O F F E R

PROMOTION

PRICE PRICE

O F F E R

Recommendation
Human Interaction Computer

Recommendation
Customize Contract

Recommendation
Purchasing Discount