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Your Consumer From Head to Toe (NielsenVietnam, 2007)

Your Consumer From Head to Toe (NielsenVietnam, 2007)

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Published by yupita2012
Consumer fact pack done by the Nielsen Vietnam in May 2007.
Consumer fact pack done by the Nielsen Vietnam in May 2007.

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Published by: yupita2012 on Feb 20, 2009
Copyright:Attribution Non-commercial

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12/04/2013

 
Confidential & Proprietary Copyright ©2007 The Nielsen Company
Consumer Fact Pack
Presented by 
:Chris Morley Managing Director ACNielsen VietnamMay 2007For more information contact
vietnaminfo@acnielsen.com
 
Confidential & Proprietary Copyright ©2007 The Nielsen Company
Head-line...
76% of people visit thebarbers
Toe-job
55% of women have apedicure whilst there
Chris Morley –Managing Director ACNielsenVietnam
 
 Your consumers from Headto Toe
Page 3May 22, 2007
Confidential & ProprietaryCopyright ©2007 The Nielsen Company
ACNielsen Class Definitions
Our class definitions use a combination of durable ownership (proof of wealth) and housing class type which we have modeled against other factors to produce the most reliable method of Socio Economicsegmentation.This is required in Vietnam, in our opinion, due to sources of income andwealth outside of claimed income ranges.EmailVietnaminfo@acnielsen.comfor more information

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