State of Retail ComScore Feb09

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MEASURING THE DIGITAL WORLD

Proprietary and Confidential Do not distribute without written permission from comScore

Gian FulgoniChairmancomScore, Inc.Gian FulgoniChairmancomScore, Inc.

February 19, 2009

State of the U.S. Online Retail Economy

Note: A copy of this presentation will be sent to all attendeeswithin 24 hours of today’s webinar.

Analysis Parameters

Data sourced from comScore’sglobal panel of 2MMInternet usersData sourced from comScore’sglobal panel of 2MMInternet users

360

°

View of Consumer Behavior

OnlineTransactionsDemographicsLife StagesWeb Visitingand Viewing



Commerce on U.S. Sites



Behavioral activity through January 2009



Survey issued in January 2009, n = 1035

Proprietary and Confidential Do not distribute without written permission from comScore

2

MediaExposureSearchBehaviorStreamingVideo



Consumer Measurements:•Visiting•Buying (incl. product categories)•Demographics•Attitudes•Search



Retailer Views:•Multi-Channel vs. Pure Play



The terms

Online spending

and

eCommerce

are used interchangeably in this presentation

2

comScore Customer Knowledge Platform: A 360

°°°°

View of 2 Million Global Internet Users

■

Designed to be representative of the online population

■

Projectable to the total U.S. population

■

TRUSTe certified for information privacy & security

DEMOGRAPHICS

–

Self-reported and validated

–

Appended Segments (e.g. Claritas,Acxiom)

–

Individual & Household Level

WEB VISITING & VIEWING

–

All Web Site/Page Click Stream

–

Content Viewed

–

Search Engine Queries

–

Keword Used

Proprietary and Confidential Do not distribute without written permission from comScore

SURVEYS

–

E-mail or Contextual “Pops”

–

Behavior-activated Surveys

–

Observation of All Surveys TakenAcross All Suppliers

ONLINE TRANSACTIONS

–

All Secure Session Activity

–

Purchases and Subscriptions

–

Price Paid, Shipping & Handling,Promotions

–

Applications/Configurations

MARKETING STIMULI

–

Online Ads

–

Referral Links

OFFLINE PURCHASING

–

Linked using Name and Address

–

Client CRM Databases

–

Retailer Loyalty Card Data

–

IRI Scanner Panel Data

TV VIEWING

–

Link to Digital Set Top TVData using name and address

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