Group Members: Gopal Chapagain Mukesh Maharjan Pramesh Vaidya Prerana Pradhan

Introduction Segmentation Targeting Positioning Conclusion

Segmentation
Determine the types of students existing in market

Targeting
Select which ones we are best off trying to serve

Positioning
Optimize our service for the targeted segment Communicate about Differentiation strategy

Demographic
Age Group Occupation

Geographic
Location

Psychographic
Interests Activities

Behavioral
Benefits Sought Brand Loyalty

Education Level

Opinions

Demographic
Age 23-35 yrs Full time students Regular MBA Working Professionals MBAe Min. Bachelor degree

Geographic
Kathmandu Valley

Psychographic
Interests management studies Activities business, managerial or entrepreneurial Values quality education Believe in growth/self development

Behavioral
Sought benefits such as good infrastructure, facilities and congenial learning environment

Committed on attending regular classes

Experienced faculty members Continue their studies from Bachelors at Ace to Masters

Contemporary, open-minded, diligent learning centre Thoughtful and responsible managers and leaders as an output Differentiation strategy
High quality education Faculty of experienced professionals Comfortable learning environment

Follow differentiation strategy by offering higher quality benefits Promote learning environment where individuals rediscover themselves and learn to be thoughtful and responsible managers, leaders and entrepreneurs