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SMART 2020:Enabling thelow carbon economy in theinformation age 
 
A report by The Climate Group onbehalf of the Global eSustainabilityInitiative (GeSI)
©Creative Commons 2008 AttributionNoncommercial-No Derivative WorksPrior to distributing, copying or reportingthis work contact The Climate Group(info@theclimategroup.org) or GeSI(info@gesi.org).
Supporting Organisations
GeSI and member companies: Bell Canada,British Telecommunications Plc, CiscoSystems, Deutsche Telekom AG, Ericsson,France Telecom, Hewlett-Packard, Intel,Microsoft, Nokia, Nokia Siemens Networks,Sun Microsystems, T-Mobile, TelefónicaS.A., Telenor, Verizon, Vodafone Plc.
 Additional support:
Dell, LG.
Steering Committee
Deutsche Telekom AG
Luis Neves, Chair of GeSI
The Climate Group
Emily FarnworthChair of Steering Committee
British Telecommunications Plc
Chris Tuppen
Cisco Systems
 Juan Carlos Castilla-Rubio
Intel
Robert Wright
LG
Alexander Grossmann
Nokia Siemens Networks
 Juha-Erkki Mantyniemi
T-Mobile
Allison Murray
Vodafone Plc
Joaquim Croca
Project Director
Molly Webb, The Climate Group
Independent Analysis
McKinsey & Company
Acknowledgements
The report was developed independentlyon behalf of GeSI. Particular thanks to themembers of the Steering Commitee and theeditorial team, who helped develop andsustain the project. The analysis containedin this report would not have been possiblewithout contributions from McKinsey,Jason Adcock and Anna da Costa, co-editingby Chris Tuppen and Juan Carlos Castilla-Rubio and editorial support from FlemmichWebb and Karen Anderton. Special thanksfor the participation of individuals in thesponsoring companies (listed above) whowere involved throughout the analysis.We are grateful to the experts we consultedfor general guidance and to develop ourregional case studies (Appendix 5) and alsoto the many others not listed whohave supported along the way.
 
SMART 2020:Enabling the low carboneconomy in the information ageSupport for the report3
Support for the report
This rigorous assessment underlines that theworld can realise a green economy and makethe transition to a low carbon economy. It alsounderlines the crucial importance of theinternational community reaching a deal on anew climate agreement at the climate conventionmeeting in Copenhagen in 2009. This partnershipbetween GeSI (convened under UNEP) and TheClimate Group, with analytical support fromMcKinsey, gives us yet another platform foraction and yet another compelling reason forreasoned optimism.Achim Steiner, UN Under-Secretary General and Executive Director, UNEnvironment Programme (UNEP)Nowhere is ICT’s vast potential more apparentthan India where it is driving opportunity anddevelopment and transforming our economyand society. This important report makes clearthe exciting opportunity that exists for industryto signicantly contribute to climate changeabatement, as well as expand into new markets.Nandan Nilekani, Co-Chairman, InfosysTechnologies LimitedThe ICT industry has a very signicant role to playin reducing greenhouse gas emissions, especiallyin a rapidly developing country such as China.Future development in China should not followthe wrong path taken by developed countries.Many industries can make use of modern ICTtechnology to move into higher efciency lowcarbon markets. If we are to better use ICTtechnology to move away from existing energy-intensive work habits and lifestyles, we needgovernment policy innovations, incentives forcompanies and the active participation ofconsumers.Tang Min, Deputy Secretary-General,China Development Research FoundationThis report gives a clear picture of the key rolethat the ICT industry plays in addressing climatechange globally and facilitating efcient and lowcarbon development. The role of ICT not onlyincludes emission reduction and energy savingsin the ICT sector itself, but also benets from theadoption of ICT technologies to inuence andtransform the way our society works and the waypeople behave. By using our huge network andover 400 million customers, China Mobile is doingits best to promote this transformation and torealise real sustainable development for humanbeings and the environment. Wang Jianzhou,Chief Executive, China Mobile CommunicationsCorporationUnlocking the universal potential of cleantechnology in the information systems sector is acritical step toward a low carbon future. SiliconValley innovators and the growing support ofclean tech investors in California place the state ina unique position to lead the effort to combatglobal warming.Linda Adams, Secretary,California Environmental Protection Agency
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