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Apostila Vendas E Marketing

Apostila Vendas E Marketing

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Published by marciamaga

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Published by: marciamaga on Feb 21, 2009
Copyright:Attribution Non-commercial

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07/02/2014

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Prof.. Laercio FilhoProf.. Laercio Filho
 
 
Hierarquia das Necessidades de Maslow
Abraham H. Maslow, psicólogo econsultor americano, apresentouuma teoria da motivação segundoa qual as necessidades humanasestão dispostas em níveis, numahierarquia de importância einfluência. Nessa hierarquia dasnecessidades (pirâmide deMaslow), encontram-se cinconíveis de necessidades:
 
 
Pirâmide de hierarquia das necessidades,segundo A. Maslow

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