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MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan1
RESEARCHMETHODOLOGY
(Business Research Methods)
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan2
What is Research? (1)
There are many accepted definitions for the term“research”, for example:Research is an active, diligent and systematic process of inquiry in order to discover, interpret or revise facts,events, behaviours, or theories, or to make practicalapplications with the help of such facts, laws or theories.The term ‘research’ is also used to describe thecollection of information about a particular subject(Encyclopedia Wikipedia)
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan3
What is Research? (2)
Other insightful definitions of “research” are:
Systematic, intensive, patient study and investigation in some fieldof knowledge, usually employing the techniques of hypothesis andexperiment, whose purpose is to reveal new facts, theories, or principles
Means a systematic investigation, including research development,testing and evaluation, designed to develop or contribute togeneralizable knowledge
Systematic study directed toward more complete scientificknowledge or understanding of the subject studied
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