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MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan1
RESEARCHMETHODOLOGY
(Business Research Methods)
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan2
Decision-Making
Decision-Making is the process of resolving aproblem or choosing amongst alternativeopportunities
What is the problem or opportunity?
How much Information is available?
What Information is needed?
Decision-MakingSituationCompleteCertaintyAbsoluteAmbiguityValue of Research
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan3
Certainty, Uncertainty, Ambiguity
Certainty – Decision-maker has all the requisiteinformation concerning the business problem (or opportunity). Research may be unnecessary. Completecertainty about the future is rare in practice
Uncertainty – General nature of the business problem isclear but information about alternative courses of actionis incomplete as are the events which may occur.Research may be a potentially valuable tool here
Ambiguity – Nature of the problem to be solved isunclear. Objectives are vague and alternatives difficult todefine. Research may be a useful excercise
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