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MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan1
RESEARCHMETHODOLOGY
(Business Research Methods)
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan2
Business Research Problems
When analyzing business problems, three things must beconsidered:
Managers and decision-makers have total certaintyabout the underlying problem situation (rare in practice)
Managers and decision-makers have little or noinformation about the problem situation on which toproceed on and the objectives and alternatives are either not, or are very vaguely defined (extreme cases)
Managers and decision-makers grasp the generalnature of the objectives they desire to realize, but lacksufficient information on the nature of the underlyingbusiness problem situation
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan3
The Problem Definition
Before descriptive, quantitative research is undertaken, itis essential that there is an insight into the underlyingbusiness problem situation, otherwise, invalidconclusions can result which be worthless at best andpotentially damaging to the organization in the worstcaseAfter a problem has been “discovered”, it must be“defined” so that the objectives of the research are clear and realizable
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