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ResearchMethodology_Data Gathering

ResearchMethodology_Data Gathering

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Published by PinkAlert
Secondary Data, types and disadvantages of secondary data, classifying and evaluating secondary data, sources of secondary data in Pakistan
Secondary Data, types and disadvantages of secondary data, classifying and evaluating secondary data, sources of secondary data in Pakistan

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Published by: PinkAlert on Feb 21, 2009
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05/10/2014

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MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan1
RESEARCHMETHODOLOGY
(Business Research Methods)
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan2
Secondary Data
Secondary (or historical) data is data which hasbeen acquired through a research or any other effort in the past and for another purposeDepending on the secondary data needed, theremay be numerous sources for acquiring thissecondary data
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan3
Advantages of Secondary Data
Pool of already existing dataCost-effective vis-à-vis primary dataQuick availabilityNo need for designing and undertaking aresearch studyCollecting primary data may not befeasible (privacy issues)Many different sources are available

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