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MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan1
RESEARCHMETHODOLOGY
(Business Research Methods)
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan2
Secondary Data
Secondary (or historical) data is data which hasbeen acquired through a research or any other effort in the past and for another purposeDepending on the secondary data needed, theremay be numerous sources for acquiring thissecondary data
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan3
Advantages of Secondary Data
Pool of already existing dataCost-effective vis-à-vis primary dataQuick availabilityNo need for designing and undertaking aresearch studyCollecting primary data may not befeasible (privacy issues)Many different sources are available
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