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MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan1
RESEARCHMETHODOLOGY
(Business Research Methods)
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan2
Surveys
•A
Survey
is a research technique in which data is collected from asample of people using an interview or questionnaire•Surveys are a crucial tool of business research methods•Surveys are undertaken using verbal or written means to obtainprimary data for the research project•Surveys target individuals and/or organizations (respondents)•Surveys are often quantitative, occasionally also qualitative in their orientation•Surveys are usually done for descriptive purposes and for ascertaining the characteristics of a group, to measure attitudes anddetermine behavioural patterns, and sometimes to explore ideas or provide causal explanations
 
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan3
Advantages of Undertaking Surveys
•Surveys have a number of advantages in terms of collecting,analyzing and assessing information from the sampled population: –Quickness –Inexpensiveness –Flexibility –Efficiency –Accuracy –Helpful in the decision-making processThe advantages are only evident when surveys are properlyconducted!
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